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ICC Cricket World Cup Scores On The Streaming Sponsorship Front
October 11, 2023
With the ICC Men’s Cricket World Cup 2023 fever gripping the globe— particularly subcontinent audiences— as…
China’s Luckin Coffee Partners Victoria’s Secret
October 6, 2023
With an eye on reviving its foothold in the Chinese market, Victoria’s Secret has collaborated with…
VOLLEYBALL IN ASIA
June 18, 2023
“The future of Volleyball is in Asia”, said Volleyball World CEO, Finn Taylor according to ASN’s…
Thailand Sponsorship Market COVID-19 Pandemic Recovery Surpassed Other Southeast Asian Markets
April 21, 2023
With a rate of growth that outstrips any comparable sport, volleyball sponsorship is one to watch. The 2019 spend of US$ 4.2m increased to US$ 7.4m 2022 –…
Horizm Latest Study Reveals Digital Value Of Fans
April 18, 2023
Brands activating posts with sports partners generated over US$85.7m in media value over the last year,…
Saudi Tourism Dropped From 2023 FIFA Women’s World Cup Sponsorship
March 26, 2023
Visit Saudi has been ditched from the 2023 FIFA Women’s World Cup sponsorship roster after severe…
ASN Insight: The Metaverse The Next Frontier For Asia’s Sponsorship Market?
December 16, 2022
The impact of the metaverse on GDP in Asia could be between US$0.8 and US$1.4 trillion…
Saudi Arabia Ramps Up On Sports Sponsorships
November 11, 2022
Despite widescale accusations of sportswashing in the media, Saudi Arabia continues stamping its mark in the…
Nike Standout With Chinese Esports Icon Deal
November 10, 2022
With China’s esports industry dominating the market and contributing to almost a third of the world’s…
IPL 2022 Poised To Rake In Record Sponsorship Revenue
May 2, 2022
The 2022 Indian Premier League (IPL) is set to rake in over US$130m in sponsorship revenue,…
