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Study: YouGov BrandIndex Reveals Positive Consumer Attitudes Towards Tokyo 2020 Official Sponsors
August 31, 2021
Despite the COVID-19 pandemic-related restrictions of Summer Olympics in Tokyo, the sponsors of the Games gained…
Study: Southeast Asian Esports Revenue Forecast To Hit US$72.5m In 2024
July 28, 2021
Esports is taking off across Southeast Asia, leading to the emergence of innovative business models and…
Study: Product Placement Featured In 90% Of Brand Videos On TikTok
July 21, 2021
Almost all brand videos on TikTok feature a product, according to an analysis by video editor company InVideo.…
HK’s Cathay Pacific Borrows From AirAsia As It Evolves To A Lifestyle Brand
July 10, 2021
Cathay Pacific has collaborated with Publicis Groupe Hong Kong to launch a new campaign that announces…
Hummel Inches Back Into Asia’s Football Sponsorship Scene
July 2, 2021
Danish sports apparel brand Hummel has scored a landmark deal with Indian Super League (ISL) franchise…
Study: Olympics Cancellation Could Cost Japan US$17 billion
May 25, 2021
While cancelling the Olympics this summer could cost Japan billions, the economic damage to the country…
Study: Japanese Esports Market Tipped For Strong Growth
May 15, 2021
The Japanese esports market grew by 9% in 2020 and is set to continue its rise…
Study: Most Young Sports Fans Support Environmental Change
May 12, 2021
Over two thirds of sports fans aged 16 to 24 support environmental change and have higher…
What’s The Commercial Loss, As IPL 2021 Grinds To A Halt?
May 5, 2021
With the Indian Premier League 2021 suspended due to the spike in COVID-19 cases, in the…
Study: MS Dhoni Flys High In IPL Endorsement Charts
April 27, 2021
Chennai Super Kings (CSK) captain MS Dhoni is flying high on the endorsement charts for IPL…
