Tips & Tricks

How to put a price-tag on a Sponsorship platform

April 4, 2017

The Building Blocks of Sponsorship Value When ASN has trained rights owners, they’ve sometimes challenged us to come up the total value of their platform such that they can price it fairly…

The Values of a Platform

September 12, 2016

We often talk about 'value association' in conversations about Content and Sponsorship, where a brand can borrow positive values from a platform to enhance its image or drive a different perception of…

The extra analysis ASN can do for you, offline

November 22, 2014

We are often commissioned to produce reports for clients who need more complex analysis of our data. We've produced: Market Snapshots: for deeper understanding of singular markets, vs. the ASN Index (rest…

So, what CAN I do with ASN?! Advanced Tips & Tricks...

October 1, 2014

We like to think ASN is a pretty intuitive system to analyse the complexities of the Asian Branded Content & Sponsorship marketplace. But if you need some clues as to how our…

The ASN definition of Content

May 16, 2014

The ASN definition of Content For ASN, the definition of Content is very broad and there is even more confusion with the arrival of another marketing term – ‘Content Marketing’. To clarify…

Our Categories... all 85!

February 7, 2014

And in case you need to have a helicopter view of all of the Industry Categories that we have tagged in the database - which we keep updating to keep pace with…