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LATEST NEWS

Brands Still Wary Of Celeb Endorsement Strategy: India

The relationship between brands and celebrities in India appears to be entering another cautious phase. Observers are divided as to the reasons why but the data is unequivocal.
Major Brands Jostle For Title Sponsor of LoL World Championships In China

German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.
Financial Groups Reign In Korean Womens Golf Sponsorship

Golf and the financial industry have always been a great fit, and this is the case for the South Korean womens golf scene who have enjoyed years of…
Challenger Handset Brand Panasonic Poised To Increase Marketing Spends In India

Panasonic will pump in about US$31.24m this year in the marketing and promotion of its smartphones as it jostles with the likes of Samsung, Xiaomi and Lenovo in…

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LATEST NEWS

Brands Still Wary Of Celeb Endorsement Strategy: India

Major Brands Jostle For Title Sponsor of LoL World Championships In China

Financial Groups Reign In Korean Womens Golf Sponsorship

Challenger Handset Brand Panasonic Poised To Increase Marketing Spends In India

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