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LATEST NEWS

Chinese TV Shows Raking In The Sponsorship Dollars

Sequoia Capital-backed Chinese organic cosmetics brand Hanhoo has invested a massive US$223.2m title sponsorship deal into Hunan TV’s Up Idol Season 3.
Sports Teams Leverage On Mobile Data To Improve Fan Experience

American sports teams are leading the charge to tap into the reams of data generated by fans using smartphones to enhance the stadium experience and deliver better marketing.
Chinese Nutritional Supplements Brand Bets On Curling Partnership To Raise Awareness

Ahead of Beijing ‘s 2022 Winter Olympics, China has been busy working on deals to raise the profile of the various sports in the roster, with curling the…
Amorepacific Focuses On Southeast Asia

South Korea’s biggest cosmetics maker Amorepacific is creating new lines of products to suit Muslims and darker-skinned women in the Asean region as it tries to make up…

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ASN has been an interesting analytical tool to help us gather information when preparing our Sponsorship strategies. It helps us understand the Asian sports sponsorship marketplace especially the prices sponsors pay for certain properties.

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Yes we did in fact close the [Yakult] deal. Of course your sponsorship workshop did help and I was glad that I attended the course.

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LATEST NEWS

Chinese TV Shows Raking In The Sponsorship Dollars

Sports Teams Leverage On Mobile Data To Improve Fan Experience

Chinese Nutritional Supplements Brand Bets On Curling Partnership To Raise Awareness

Amorepacific Focuses On Southeast Asia

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