Report: Chinese Brands Grow In All Sectors Except Luxury

July 25, 2017
Brands looking to prosper in China need to tap into the nation’s cultural trends and position themselves in a way that resonates with key demographic groups, a new…

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Major Indian Two-Wheeler Continues Investing In Domestic Football

July 24, 2017

Gucci Courts Savvy Chinese Millennials With Travel App

July 21, 2017

Foxes Join The EPL Shirt Sleeve Sponsorship Brigade

July 20, 2017

Cosmetic Brands Gun For Indian Share

July 19, 2017

Report: Online Video Forecast To Grow 3x In Asia By 2022

July 18, 2017

Seiko Eyes Thailand As Key Market; Sponsorship Spend To Increase

July 17, 2017

Bally Looks For Millenial Authenticity Via Global Hip-Hop Content

July 14, 2017

MTV Shuga Poised For An Indian Remake

July 13, 2017

CITIC Group Underspending Despite Fresh Investment In Badminton & Fencing

July 13, 2017

World Cup Fever Or Not? India’s Youth Football Market Investment Is Under A Third Of China’s

July 11, 2017

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QNet Partners Manchester City

August 14, 2014

ASN Interview: The Sleeping Giant of the South Asia Non-traditional Media Industry: Pakistan

September 30, 2015

Singapore bank DBS seeks "originality" in its Sponsorship platforms

November 24, 2014

9 Tips For Running A Successful Sports League

July 23, 2015

CASE STUDY: Singtel, the SEA Games & Sponsorship in General

July 13, 2015

Maybank Pulls Switcheroo in Malaysian Golf; Federation Left Without a Title Sponsor in Harsh Economic Conditions

August 25, 2015

How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?

June 30, 2015

HUL Buzzes On Mobile Miscalls In Bihar

March 7, 2014

Song Joong Ki Is Korea’s Undisputed Branding Superstar

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Deals

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Chinese Bookmaker Latches Onto Werder Bremen

July 6, 2017

Korean Air Doubles Up on Factual Networks for Branded Content

July 5, 2017

Bally Boards The Celebrity Bandwagon In China

July 3, 2017

Battle of The Idols For Fast Food Giants In China

June 30, 2017

Vivo Spends A Whopping US$330m To Retain IPL Title Rights

June 28, 2017

Industry

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REPORT: Key Takeaways From Kantar Group’s China Social Media Impact Report 2017

July 10, 2017

Report: Japanese Media & Entertainment Market Forecast

July 7, 2017

PKL Strengthens Claim As South Asia's Cult Favourite

July 4, 2017

Big Brands Court Indian Badminton’s New Golden Boy

June 27, 2017

China’s Streaming Clampdown Likely To Augur Branded Content Sponsorship Setback

June 26, 2017

Game-changing

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PHD Gets Inventive With AI For Lux Campaign In China

May 3, 2017
On The Job

HOOQ Goes On The Charm Offensive With Original Asean Content

April 27, 2017

Indonesian Football Gets Backing From Homegrown Unicorn Start-Ups

April 17, 2017

Britannia Develops Digital Sound Strategy For Indian Gen-Z Engagement

March 17, 2017

Sumo The Unconventional Route As McLaren Grapples For Japan

January 12, 2017

Insights

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Wearable usage set to double: what’s in it for the Sponsorship world?

June 29, 2017

Will Brands Bite Into Causeway Version of The Voice?

June 8, 2017

Report: Brands Should Give Gen Z Opportunities To Be In Control

May 30, 2017

Logo Mayhem Diminishes IPL’s Effectiveness

May 23, 2017

Tech Sponsorship Rising 44% in Asia: This Time it's GoDaddy & MMA

May 20, 2017

Interviews

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Interview: One Championship's Founder Chatri Sityodtong Reveals The Secrets To Their Sponsorship Edge In Asia

January 20, 2017

Interview: The Brains Behind TCL-ESPN's Inspiring Bonding Moments

December 2, 2016

INTERVIEW: PSTV and Online Channels Driving The Agenda in China's Content Market

October 30, 2016

ASN Interview: Viacom Asia’s Senior VP Reveals The Secret Of MTV Asia’s Longevity

September 26, 2016

ASN Interview: QQ Music’s Andy Ng Discusses China’s Digital Music Streaming Landscape

September 22, 2016

Intelligence Reports (MEMBERS ONLY)

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Report: How Brands Are Banking On Short-Form Video In China

May 25, 2017

Interview: Tiger Beer Makes Surprise Return to Sports Sponsorship

April 5, 2017

Mastercard Making Noises to Push Back into India’s Sponsorship Market

January 27, 2017

Hong Kong’s Sponsorship Market Set For Austerity in 2017

October 20, 2016

Malaysia Airlines Rises from the Ashes with Liverpool FC, Overwriting Domestic Strategy with Global Play

October 12, 2016

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