News - AsiaSponsorshipNews | AsiaSponsorshipNews

Xiaomi Opens Esports Account in SEA With PUBG Mobile Champions

July 4, 2020

The current PUBG Mobile world champions Bigetron Esports have sealed a sponsorship deal with Chinese smartphone maker Xiaomi in Indonesia. Bigetron is one of Indonesia’s most popular esports…

Thailand Sports Brand Warrix Scores Landmark Deal With AFF’s Suzuki Cup

July 4, 2020

Casino Gaming Product Supplier APE Eyes Major Plans For Macau’s Sports Industry

July 3, 2020

Brands In India Reassess Influencer Marketing Strategies As Govt Bans Chinese Apps

July 3, 2020

Beijing 2022 Strengthens Domestic Backing With Four New Deals

July 3, 2020

Tokyo 2020 Organisers Poised For Sponsorship Renegotiations

June 27, 2020

Study: EPL's Increased Branding During "Closed" Games Dials Up Sponsor ROI

June 27, 2020

Esports in Malaysia To Be Structured Under US$33m Deal: Sponsorship Revenues Resilient

June 27, 2020

Women’s Cricket Continues to Grow Globally With Strong Audiences

June 26, 2020

Amul Wins The Lockdown Marketing Race: Reaps Value By Sponsoring Retro Reruns

June 26, 2020

Chinese OTT Platform Mango Wows With Unconventional Reality Music Show

June 20, 2020

Most Popular

ASN Interview: The Sleeping Giant of the South Asia Non-traditional Media Industry: Pakistan

September 30, 2015

QNet Partners Manchester City

August 14, 2014

Singapore bank DBS seeks "originality" in its Sponsorship platforms

November 24, 2014

9 Tips For Running A Successful Sports League

July 23, 2015

CASE STUDY: Singtel, the SEA Games & Sponsorship in General

July 13, 2015

Maybank Pulls Switcheroo in Malaysian Golf; Federation Left Without a Title Sponsor in Harsh Economic Conditions

August 25, 2015

How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?

June 30, 2015

HUL Buzzes On Mobile Miscalls In Bihar

March 7, 2014

Song Joong Ki Drives Instant Sales for Samsonite & Others

August 12, 2013

Deals

Tiffany Opts For A Young Celeb Endorsement Strategy In China, Like Its Rivals

June 12, 2020

Gucci Becomes Latest Non-Endemic Brand In Gaming

June 5, 2020

Pepsi Seals Insta Deal With Lockdown Hero Sonu Sood

June 5, 2020

Meiji Yasuda Renews J.League COVID-Activated Title Sponsorship

May 29, 2020

Insurance Giant Taps Spurs and Dugout For Branded Content Campaign

May 29, 2020

Industry

65% Of Tokyo 2020 Domestic Sponsors Unsure Of Backing The Games

June 19, 2020

South Korean Baseball Struggles With Loss of Gate Revenue

June 19, 2020

Chinese Sponsors Face Backlash In India’s Sporting Scene

June 19, 2020

Wanda Sports Q120 Revenue Drops By 26%

June 14, 2020

COVID-19 Halts 2020 Singapore Grand Prix & Hits Resulting Tourism Revenues

June 14, 2020

Game-changing

Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart

June 14, 2020

ICC Approve Test Shirt Sponsorship As Part Of COVID-19 Response

June 14, 2020

J.League Unveils Mobile App Bringing Fan Noise To Empty Stadia

May 29, 2020

League of Legends (LoL) Launches In-Game Sponsor Ads

May 28, 2020

China’s Twitch Douyu Tap Males For Livestreamed E-Commerce

April 9, 2020

Insights

Study: How COVID-19 Has Impacted HK Media Consumption

June 20, 2020

Tokyo Preps For A Scaled Down Olympics Next Year

June 6, 2020

Travel Sponsorship Spend Goes Off A Cliff: New Strategies Needed For Post-COVID Recovery

June 6, 2020

Puma's Profits Down, How Will It Impact Sponsorship In Asia?

May 15, 2020

Study: Football Stars See 82% Rise In Social Media Video Views Due to COVID-19

May 9, 2020

Interviews

Media Pro Asia MD Lars Heidenreich SEA Games

Interview: MediaPro Asia’s MD Takes Us Behind The Scenes Of The 2019 SEA Games

May 26, 2019

Michael Patent Culture Group NIke LPL

Interview: Culture Group, Backstory on Groundbreaking Nike-LPL eSports Partnership

March 22, 2019

Interview: Culture Group's Michael Patent On Globe's New eSports Platform

May 20, 2018

ASN Interview: StyleHaul’s Asia Pacific’s VP Philip Kitcher Reveals Secrets To A Great Branded Content Campaign

October 22, 2017

ASN Interview: Twitch's COO Reveals Why Asia and Gaming Are Ripe For Expansion

October 12, 2017

Intelligence Reports (MEMBERS ONLY)

Nissin Foods Maintains Steady Sponsorship Investment Portfolio: Adds HK Olympians

April 2, 2020

Chinese-British Auto MG Steps On Sponsorship Gas in Asia

November 22, 2019

Shiseido CEO Reveals Sponsorship Growth Plan: Logical Business Fundamentals Support

September 14, 2019

Aggressive Forex Firm Expands Portfolio To Target Asia

September 7, 2019

Li-Ning Seals Sepak Takraw Deal In Malaysia: Still Ranks 2nd Overall in Asia

August 23, 2019