News - AsiaSponsorshipNews | AsiaSponsorshipNews

Jollibee Renews Interest In Branded Content With TikTok

November 27, 2020

Filipino fast food chain Jollibee is collaborating with creative agency BBH Singapore on #JolliEverAfter, its latest branded content campaign on TikTok. The interactive storytelling experience invites TikTok users…

TCL Looking For Deals: Breaks New Ground With Asian Esports Platform

November 27, 2020

Resurgent Premier League Club Eyes Asian Expansion Through Roc Nation

November 26, 2020

Li-Ning Stays Close To Basketball Roots: Nets Jimmy Butler

November 26, 2020

How does the ISL's Sponsorship Scorecard Stack Up In 2020?

November 20, 2020

ONE Championship Expands Facebook Content Partnership

November 20, 2020

New Personal Hygiene Brand Vize Ties Up With Virat Kohli

November 19, 2020

World Table Tennis Unlocks Huge New Category With Coca-Cola

November 19, 2020

Chelsea FC Widens Chinese Content Reach With Weibo Deal

November 13, 2020

Malaysian Coffee Co. Keeps ASEAN Esports Gamers Gaming!

November 13, 2020

Soju Category Leader Eyes Southeast Asian Expansion With AFF Suzuki Cup

November 12, 2020

Most Popular

ASN Interview: The Sleeping Giant of the South Asia Non-traditional Media Industry: Pakistan

September 30, 2015

QNet Partners Manchester City

August 14, 2014

9 Tips For Running A Successful Sports League

July 23, 2015

Singapore bank DBS seeks "originality" in its Sponsorship platforms

November 24, 2014

CASE STUDY: Singtel, the SEA Games & Sponsorship in General

July 13, 2015

Maybank Pulls Switcheroo in Malaysian Golf; Federation Left Without a Title Sponsor in Harsh Economic Conditions

August 25, 2015

How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?

June 30, 2015

HUL Buzzes On Mobile Miscalls In Bihar

March 7, 2014

Song Joong Ki Drives Instant Sales for Samsonite & Others

August 12, 2013

Deals

Chinese Energy Drink Upgrades From Local To Global With FIBA

November 6, 2020

Branded Content Still A Backbone Of Singapore Tourism Board’s Destination Marketing

November 6, 2020

Rakuten Backs FC Barcelona For One More Season

November 5, 2020

Emerging Fantasy Gaming Brand Replaces Nike as Indian Cricket Kit Sponsor

November 5, 2020

Leading Asian Tyre Maker Challenges Establishment With Global Sports Sponsorship Expansion

October 30, 2020

Industry

Vietnamese GP Dropped From 2021 Formula One Calendar

November 12, 2020

Nike Unleashes Sleek Esports Spot In China

October 16, 2020

Qatar Airways Continues Sponsorship Portfolio Thanks To Government Bailout

October 1, 2020

Tata Tiscon Continues Backing Its Short Film Series To Celebrate Engineering

September 18, 2020

Anti-China Sponsor Sentiment Spreads To Australia: Huawei Forced to End Longest Partnership

September 3, 2020

Game-changing

Red Bull Shows It Can Go Beyond Adrenaline Sports In Local Markets

October 9, 2020

AirAsia Boosts Southeast Asian Pop Music Scene

September 24, 2020

Little Known Asian Investment Firm Surprises With Juventus Deal

September 18, 2020

Puma Makes Massive Statement in Football with Neymar Deal

September 16, 2020

Tesla Breaks New Ground With Tencent Gaming

September 10, 2020

Insights

Study: How Athlete Sponsorship Can Affect A Company’s Stock Market Value

October 29, 2020

IPL 2020 Sees Rise In Ambush Marketing

October 15, 2020

Study: Brands Should Listen To These Five Trends From Spotify’s Latest Report

October 8, 2020

Video Chat Apps In SEA Presenting Innovative Campaign Solutions

August 28, 2020

How Dettol and TikTok Danced A Handwash Message In India

August 21, 2020

Interviews

Media Pro Asia MD Lars Heidenreich SEA Games

Interview: MediaPro Asia’s MD Takes Us Behind The Scenes Of The 2019 SEA Games

May 26, 2019

Michael Patent Culture Group NIke LPL

Interview: Culture Group, Backstory on Groundbreaking Nike-LPL eSports Partnership

March 22, 2019

Interview: Culture Group's Michael Patent On Globe's New eSports Platform

May 20, 2018

ASN Interview: StyleHaul’s Asia Pacific’s VP Philip Kitcher Reveals Secrets To A Great Branded Content Campaign

October 22, 2017

ASN Interview: Twitch's COO Reveals Why Asia and Gaming Are Ripe For Expansion

October 12, 2017

Intelligence Reports (MEMBERS ONLY)

Gatsby emerging talent

Gatsby Maintains 'Emerging Talent' Sponsorship Strategy

October 1, 2020

Nissin Foods Maintains Steady Sponsorship Investment Portfolio: Adds HK Olympians

April 2, 2020

Chinese-British Auto MG Steps On Sponsorship Gas in Asia

November 22, 2019

Shiseido CEO Reveals Sponsorship Growth Plan: Logical Business Fundamentals Support

September 14, 2019

Aggressive Forex Firm Expands Portfolio To Target Asia

September 7, 2019