News - AsiaSponsorshipNews | AsiaSponsorshipNews

La Liga Gets Busy In Asia; Hires Cross-format Endorser & Signs Regional Deal

December 13, 2019

The La Liga has tapped star cricketer Rohit Sharma as the first local brand ambassador in India for Spain’s top-tier club football league. The Indian batsman is a…

Gucci and Tencent Roll Out Branded Content Hit In China

December 13, 2019

Netflix To Create Animated Series Based On "Line Friends"

December 13, 2019

Challenger Insurer Signs Crazy Rich Star

December 13, 2019

State-Owned Insurance Giant PICC Backs Beijing 2022

December 13, 2019

Oppo Continues Backing World Cricket With ICC Deal

December 7, 2019

Case Study: Lancome Backs Tencent Reality Show Heart Signal

December 6, 2019

Netflix Poised To Invest US$400m For Indian Content

December 6, 2019

2022 Beijing Winter Olympics China Dairy War

China Plans To Stimulate Sport Industry With State-Backed Investment Fund

December 3, 2019

Olympics Airbnb

Feature: Airbnb Breaks New Ground As Official Sponsor of the Olympic Games

December 3, 2019

Study: Southeast Asian Marketers Braced For An Uncertain 2020

November 30, 2019

Most Popular

ASN Interview: The Sleeping Giant of the South Asia Non-traditional Media Industry: Pakistan

September 30, 2015

QNet Partners Manchester City

August 14, 2014

Singapore bank DBS seeks "originality" in its Sponsorship platforms

November 24, 2014

9 Tips For Running A Successful Sports League

July 23, 2015

CASE STUDY: Singtel, the SEA Games & Sponsorship in General

July 13, 2015

Maybank Pulls Switcheroo in Malaysian Golf; Federation Left Without a Title Sponsor in Harsh Economic Conditions

August 25, 2015

How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?

June 30, 2015

HUL Buzzes On Mobile Miscalls In Bihar

March 7, 2014

Song Joong Ki Drives Instant Sales for Samsonite & Others

August 12, 2013

Deals

Manchester United

Chinese Electronics Giant Haier Quashes Manchester United Shirt Sponsorship Claims

November 29, 2019

City Football Group Expands APAC Footprint; Acquires Mumbai City FC

November 29, 2019

China’s Linglong Tyre Renews Juventus FC Deal Continuing Sports Skew

November 22, 2019

Local Carmaker Vinfast Banks On Vietnam’s F1 Debut To Boost Brand Image

November 20, 2019

Thai Bank Switches From Pure Creativity to Pop Culture

November 20, 2019

Industry

Gojek Backed OTT Platform Goplay Taps On Kdrama Popularity For Original Content

November 29, 2019

NBA Drums Up Fan Engagement With AI

November 29, 2019

TikTok's ByteDance Poised To Rival Spotify and Apple Music

November 20, 2019

Chinese Internet Giant Tencent Deepens Reach In India’s Digital Landscape

November 3, 2019

Mitsubishi Pulls Out Of Blizzard Esports Partnership

November 3, 2019

Game-changing

Superbloke Manchester City

Blockchain First: Superbloke Game Raises Profile With Manchester City

August 27, 2019

Asics Kard

Asics Experiments With Non-Sport Celeb Endorsement In Southeast Asia

August 17, 2019

Indonesian Pharma Gets Braver With Celeb-driven Short Film

August 6, 2019

Iberia Moves Into Its First Asian Sponsorship In China; Scores La Liga Deal

August 1, 2019

Djarum Owned E-Tailer Blibli Dives Into Video Streaming; Leverages On Indonesia Open Sponsorship

July 17, 2019

Insights

New iQiyi Streetwear Reality Show Attracts A-List Sponsors

November 17, 2019

Budweiser Diversifies & Plans Deeper Cultural Partnerships In China

November 17, 2019

Is Ganguly’s Latest Endorsement A Conflict of Interest?

November 17, 2019

Chinese OTT Platform iQiyi Poised To Splash US$3 Billion On Original and Branded Content For 2020

November 9, 2019

Case Study: House-Hunting App Gets Better ROI Backing Smaller Chinese Reality Shows

October 25, 2019

Interviews

Media Pro Asia MD Lars Heidenreich SEA Games

Interview: MediaPro Asia’s MD Takes Us Behind The Scenes Of The 2019 SEA Games

May 26, 2019

Michael Patent Culture Group NIke LPL

Interview: Culture Group, Backstory on Groundbreaking Nike-LPL eSports Partnership

March 22, 2019

Interview: Culture Group's Michael Patent On Globe's New eSports Platform

May 20, 2018

ASN Interview: StyleHaul’s Asia Pacific’s VP Philip Kitcher Reveals Secrets To A Great Branded Content Campaign

October 22, 2017

ASN Interview: Twitch's COO Reveals Why Asia and Gaming Are Ripe For Expansion

October 12, 2017

Intelligence Reports (MEMBERS ONLY)

Chinese-British Auto MG Steps On Sponsorship Gas in Asia

November 22, 2019

Shiseido China Sports Sponsorships

Shiseido CEO Reveals Sponsorship Growth Plan: Logical Business Fundamentals Support

September 14, 2019

Aggressive Forex Firm Expands Portfolio To Target Asia

September 7, 2019

Li-Ning Seals Sepak Takraw Deal In Malaysia: Still Ranks 2nd Overall in Asia

August 23, 2019

Budweiser Extends Music Strategy From China to India

April 23, 2019