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French Coupe de la Ligue

French Football League Pulls in Fast Growing Tyremaker From South Asia

September 14, 2018

Mumbai-based off-the-road tyre company Balkrishna Industries Limited (BKT) has secured a deal with the French Football League (LFP) to become the new title sponsor of the Coupe de…

Flipkart Continues Sponsorship Spree In Q318

September 13, 2018

Twitter Expands APAC Video Content Roster

September 13, 2018

South Korean Govt Crackdown On Misleading Instagram Ads

September 11, 2018

go-jek expands content ambitions

Indonesian Unicorn Go-Jek Expands Its Content Ambitions

September 11, 2018

Lifebuoy Rescues Bangladesh Cricket

September 7, 2018

Branded Content DBS OCBC

Singapore's Banks Are 'Getting' Branded Content. First DBS, now OCBC

September 7, 2018

Japanese FMCG Tickles With Crazy Rich Asians Parody

September 7, 2018

Asia’s Next Top Model's Record Audience Boosts Sponsors

September 5, 2018

Ping An Insurance Ramps Up Chinese Youth Football

September 4, 2018

Ganten Proves Global Ambitions With Basketball Deal

September 1, 2018

Most Popular

ASN Interview: The Sleeping Giant of the South Asia Non-traditional Media Industry: Pakistan

September 30, 2015

QNet Partners Manchester City

August 14, 2014

Singapore bank DBS seeks "originality" in its Sponsorship platforms

November 24, 2014

9 Tips For Running A Successful Sports League

July 23, 2015

CASE STUDY: Singtel, the SEA Games & Sponsorship in General

July 13, 2015

Maybank Pulls Switcheroo in Malaysian Golf; Federation Left Without a Title Sponsor in Harsh Economic Conditions

August 25, 2015

How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?

June 30, 2015

HUL Buzzes On Mobile Miscalls In Bihar

March 7, 2014

Song Joong Ki Drives Instant Sales for Samsonite & Others

August 12, 2013

Deals

Uniqlo Breaks Tradition With Singapore UGC Theatrical Deal

September 1, 2018

Robi Axiata

Axiata Subsidiary Exploits Escape Clause To Pull Out Of Cricket Deal

August 30, 2018

Asics Expands Into India With Pace Endorsements

August 24, 2018

Flurry of EPL Bookie Sponsorship Deals, But Are They In Jeopardy?

August 18, 2018

Chinese OTT Platform Douyu Latches On To PSG E-Sports Team

August 15, 2018

Industry

Tencent Music Poised For US-Based IPO This Week

August 28, 2018

Report: Asia Video Streaming To Reach US$48B By 2023

August 22, 2018

Chinese Mobile Games Primed For Global Growth

August 22, 2018

Challenger OTT Platform iflix And Wattpad To Produce Original Indonesian Movies

August 16, 2018

South Korean Entertainment Major CJ Poised For A New Music Venture

August 4, 2018

Game-changing

Indian Budget Hotel Rolls Out Comedy Campaign

August 18, 2018

PSG Activates For E-Sports Fans In ICC Singapore Debut

July 24, 2018

Asian Football Confederation (AFC) Stuns With Lucrative Commercial Rights Deal

June 14, 2018

Interview: Culture Group's Michael Patent On Globe's New eSports Platform

May 20, 2018

Go-Jek Lays Groundwork For Its Own Content Business With Vice

April 30, 2018

Insights

China’s Celebrity Endorsements Hit By Tax-Evasion Scandals

August 30, 2018

Parle

India’s FMCG Major Parle Finally Dives Into Branded Content

August 25, 2018

Content Marketing Is The Top Strategy In India, Say 57% Marketers

August 10, 2018

Report: IPL 2018 Brand Value Rises By A Billion To US$6.3B

August 9, 2018

Asian & Middle Eastern Brands Lead In EPL Shirt Sponsorship

August 1, 2018

Interviews

ASN Interview: StyleHaul’s Asia Pacific’s VP Philip Kitcher Reveals Secrets To A Great Branded Content Campaign

October 22, 2017

Kevin Lin Twitch

ASN Interview: Twitch's COO Reveals Why Asia and Gaming Are Ripe For Expansion

October 12, 2017

Interview: ONE's CEO Discusses How Media Metrics Have Underpinned US$100m in Funding

August 2, 2017

Interview with McLaren: The only F1 team investing in Asia?

July 29, 2017

Interview: One Championship's Founder Chatri Sityodtong Reveals The Secrets To Their Sponsorship Edge In Asia

January 20, 2017

Intelligence Reports (MEMBERS ONLY)

South Korea’s largest chaebol (conglomerate) and a regular supporter of sports inside South Korea, has made a landmark, three-year deal with Spanish football giant FC Barcelona.

South Korean Top 5 Chaebol Breaks Out Of Asia

August 23, 2018

Asahi Kasei motorsports

Challenger Brand Asahi Kasei Scores First Motorsport Deal

July 27, 2018

Pharma Giant Steps Out Of Asian Sponsorship Shadows in 2018

June 28, 2018

How Is Mercedes Performing In The Asian Sponsorship Race?

June 24, 2018

Pernod Ricard Raises Its China Sponsorship Game

June 15, 2018