Interviews

Media Pro Asia MD Lars Heidenreich SEA Games

Interview: MediaPro Asia’s MD Takes Us Behind The Scenes Of The 2019 SEA Games

May 26, 2019

Earlier in March, ASN spoke to Lars Heidenreich, Mediapro Asia’s Managing Director, at the SportsPro OTT Asia conference to get the inside scoop on how the media rights…
Michael Patent Culture Group NIke LPL

Interview: Culture Group, Backstory on Groundbreaking Nike-LPL eSports Partnership

March 22, 2019

ASN spoke to Michael Patent, Co-Founder of Culture Group, on Nike’s historic four-year apparel sponsorship deal with TJ Sports for China’s League of Legends Pro League.
Globe gaming

Interview: Culture Group's Michael Patent On Globe's New eSports Platform

May 20, 2018

Following the successful hosting of several eSports tournaments, the Filipino gaming scene has become one of the hottest in the Asean landscape and has now attracted the nation's…

ASN Interview: StyleHaul’s Asia Pacific’s VP Philip Kitcher Reveals Secrets To A Great Branded Content Campaign

October 22, 2017

StyleHaul has been rocking up the world of fashionistas and beauty lovers with its diverse array of branded content offerings since 2011. ASN gets the insider view from…
Kevin Lin Twitch

ASN Interview: Twitch's COO Reveals Why Asia and Gaming Are Ripe For Expansion

October 12, 2017

When someone as influential as the NBA Commissioner says they should broadcast their basketball matches like Twitch - the live streaming and social platform for gamers - it…

Interview: ONE's CEO Discusses How Media Metrics Have Underpinned US$100m in Funding

August 2, 2017

ONE Championship is one of the fastest growing sports properties in the world. And this is largely attributed to some astounding media metrics in the last three years...…
McLaren F1 car

Interview with McLaren: The only F1 team investing in Asia?

July 29, 2017

Formula 1 has been hosting events in Asia for just over 40 years but no team has put permanent commercial boots on the ground... until now.

Interview: One Championship's Founder Chatri Sityodtong Reveals The Secrets To Their Sponsorship Edge In Asia

January 20, 2017

No Asian sporting property has captured a mass fanbase and blue-chip brands in the region like how ONE Championship has done so in recent years, ASN speaks to…

Interview: The Brains Behind TCL-ESPN's Inspiring Bonding Moments

December 2, 2016

ASN has been wowed by ESPN-TCL’s Inspiring Bonding Moments, a branded content series covering the rarely told stories of Asean athletes. We go behind the scenes to interview…
The Mermaid

INTERVIEW: PSTV and Online Channels Driving The Agenda in China's Content Market

October 30, 2016

At the Spikes Asia festival of creativity, ASN discussed the trends emerging in China’s multi-billion dollar branded content landscape with Silvia Goh, Chief Content Officer of Publicis Media…