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Interviews
INTERVIEW WITH VOLLEYBALL WORLD CEO, FINN TAYLOR
January 29, 2023
With over 800 million people involved worldwide, volleyball has a rate of growth that outstrips any…
Interview: MediaPro Asia’s MD Takes Us Behind The Scenes Of The 2019 SEA Games
May 26, 2019
Earlier in March, ASN spoke to Lars Heidenreich, Mediapro Asia’s Managing Director, at the SportsPro OTT Asia conference to get the inside scoop on how the media rights…
Interview: Culture Group, Backstory on Groundbreaking Nike-LPL eSports Partnership
March 22, 2019
ASN spoke to Michael Patent, Co-Founder of Culture Group, on Nike’s historic four-year apparel sponsorship deal with TJ Sports for China’s League of Legends Pro League.
Interview: Culture Group's Michael Patent On Globe's New eSports Platform
May 20, 2018
Following the successful hosting of several eSports tournaments, the Filipino gaming scene has become one of the hottest in the Asean landscape and has now attracted the nation's…
ASN Interview: StyleHaul’s Asia Pacific’s VP Philip Kitcher Reveals Secrets To A Great Branded Content Campaign
October 22, 2017
StyleHaul has been rocking up the world of fashionistas and beauty lovers with its diverse array of branded content offerings since 2011. ASN gets the insider view from…
ASN Interview: Twitch's COO Reveals Why Asia and Gaming Are Ripe For Expansion
October 12, 2017
When someone as influential as the NBA Commissioner says they should broadcast their basketball matches like Twitch - the live streaming and social platform for gamers - it…
Interview: ONE's CEO Discusses How Media Metrics Have Underpinned US$100m in Funding
August 2, 2017
ONE Championship is one of the fastest growing sports properties in the world. And this is largely attributed to some astounding media metrics in the last three years...…
Interview with McLaren: The only F1 team investing in Asia?
July 29, 2017
Formula 1 has been hosting events in Asia for just over 40 years but no team has put permanent commercial boots on the ground... until now.
Interview: One Championship's Founder Chatri Sityodtong Reveals The Secrets To Their Sponsorship Edge In Asia
January 20, 2017
No Asian sporting property has captured a mass fanbase and blue-chip brands in the region like how ONE Championship has done so in recent years, ASN speaks to…
Interview: The Brains Behind TCL-ESPN's Inspiring Bonding Moments
December 2, 2016
ASN has been wowed by ESPN-TCL’s Inspiring Bonding Moments, a branded content series covering the rarely told stories of Asean athletes. We go behind the scenes to interview…
