July 16, 2015
While the Indian entertainment industry is known across the world for opulent Bollywood productions, a passionate Indie entertainment scene is beginning to develop with properties such as MTV…
June 11, 2015
At the start of the All that Matters conference, Singapore Tourism Board (STB) hosted a panel to discuss the future of Branded Content in Asia in the next…
May 22, 2015
The rise of blue-chip international Art fairs in Asian cities are steadily luring investment from brands in the financial services and luxury sectors, both of whom are looking…
May 4, 2015
Boasting European football's powerhouses, the International Champions Cup (ICC) has redefined pre-season football friendlies for clubs, fans and sponsors. Asia is getting its first glimpse of the exciting…
April 10, 2015
Swiss-based FMCG giant Nestle spent USD3.12b^ in global advertising for 2013, yet its management is still getting to grips with some variants of non-traditional communications in Asia.
April 2, 2015
One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, Google Play Music...…
March 25, 2015
In Asia, Sponsorship investment from the Consumer Packaged Goods (CPG) category grew 33% YoY in 2014 and is again the most active category across many diverse genres of…
March 11, 2015
With the growth of digitization, multiple-devices and smartphone penetration in Asia, audiences have been lapping up online videos from creators on platforms such as YouTube, challenging traditional TV’s…
February 12, 2015
It has been a lively start to Asia’s football scene in 2015, as football administrations across the region are actively seeking to outsource their commercial effort to external…
November 24, 2014
At a recent event, ASN caught up with two key executives from DBS Bank to ask them about their perspectives on Sponsorship in the region.