March 24, 2014
ASN recently talked to leaders from the buy side and agencyland at the Festival of Media Asia (FOMA) 2014, to uncover what's happening ahead of the Asia curve.…
March 24, 2014
ASN talks to Leo Liang, Director of Business Development at China’s web streaming giant, Youku Tudou, on how the pioneering platform has taken to Branded Content in China…
March 18, 2014
With an estimated 820 million Asian fans, the English Premier League (EPL) is certainly one of the most followed sporting competitions in the continent.
March 14, 2014
Almost every country in Asia has a marquee fashion event and the sector is worth USD16.5m in Sponsorship, with India the largest market capturing 29% of all Asian…
January 22, 2014
Singapore’s biggest indie music festival, Laneway, kicks off this Saturday and ASN had a chat with Danny Rogers, the brains and creative brawn behind this festival before the…
October 30, 2013
The last few years have seen a new breed of content creators emerge in the online content landscape - YouTube Creators. This pioneering set are (usually) young, highly-talented publishers and artists who…
May 14, 2012
ASN caught up with Steve Dainton, Marketing Director of the International Table Tennis Federation (ITTF) based in Singapore, to talk about his perspectives on table tennis, sports and…
September 22, 2009
Standard Chartered's much publicised sponsorship of Liverpool FC has brought the bank into the sports marketing spotlight. In a recent release, the bank's senior branding staff told ASN…