Interviews

Interview: One Championship's Founder Chatri Sityodtong Reveals The Secrets To Their Sponsorship Edge In Asia

January 20, 2017

No Asian sporting property has captured a mass fanbase and blue-chip brands in the region like how ONE Championship has done so in recent years, ASN speaks to…

Interview: The Brains Behind TCL-ESPN's Inspiring Bonding Moments

December 2, 2016

ASN has been wowed by ESPN-TCL’s Inspiring Bonding Moments, a branded content series covering the rarely told stories of Asean athletes. We go behind the scenes to interview…

INTERVIEW: PSTV and Online Channels Driving The Agenda in China's Content Market

October 30, 2016

At the Spikes Asia festival of creativity, ASN discussed the trends emerging in China’s multi-billion dollar branded content landscape with Silvia Goh, Chief Content Officer of Publicis Media…

ASN Interview: Viacom Asia’s Senior VP Reveals The Secret Of MTV Asia’s Longevity

September 26, 2016

At the recent All That Matters, ASN spoke to Viacom Asia’s Senior VP Paras Sharma talks about MTV Asia, his company’s flagship entertainment content platform and how they…

ASN Interview: QQ Music’s Andy Ng Discusses China’s Digital Music Streaming Landscape

September 22, 2016

Presently, China ranks 19th in the world’s largest music market and has been punching well below its weight, however the stratospheric rise of licensed digital music streaming platforms…

ASN Interview: 101India Head Honcho Demystifies India’s Branded Content Scene

February 5, 2016

With the rise of digital penetration and insatiable hunger for snackable content amongst Indian audiences, brands are foraying into the scene to engage with youthful consumers.

ASN Interview: Asean YouTubers Get Real On The State Of Branded Content

December 23, 2015

With the emergence of online video content as a legitimate form of entertainment across the Asean region, homegrown YouTube creators are becoming celebrities in their own right as their…

ASN Interview: Former P&G executive Declares "Inevitable" Shift to Non-Traditional Media

December 18, 2015

In the competitive beauty industry, a recent trend has seen brands entering a no-holds-barred race in Non-traditional media spend as they wrestle for supremacy in Asia.

ASN INTERVIEW: Diageo reveals their killer Branded Content secret... Neuroscience

December 14, 2015

The use of data to influence the creative process may sound like a trainsmash waiting to happen, but Johnnie Walker have pulled off a coup with their one…

ASN Interview: Singha to Continue to Use Sports Sponsorship as a Vehicle for International Expansion

October 15, 2015

Most ASEAN brands tend to be cautious and rarely venture into sports Sponsorship. However, the Thai beer Singha has been a notable outlier making a slew of high…