March 11, 2015
With the growth of digitization, multiple-devices and smartphone penetration in Asia, audiences have been lapping up online videos from creators on platforms such as YouTube, challenging traditional TV’s…
February 12, 2015
It has been a lively start to Asia’s football scene in 2015, as football administrations across the region are actively seeking to outsource their commercial effort to external…
November 24, 2014
At a recent event, ASN caught up with two key executives from DBS Bank to ask them about their perspectives on Sponsorship in the region.
August 24, 2014
Mention anything about live music festivals, left-field youth and pop culture in India, and the odds of live music and entertainment conglomerate Only Much Louder (OML) being credited…
July 3, 2014
More and more brands are moving to control their own Branded Content. Red Bull's Media House, Philips' Content Hub in Singapore... and now Nissan has its own Newsroom.
June 2, 2014
Continuing our series of interviews from the recent Music Matters conference in Singapore, ASN gets under the skin of Reggie Bape, one of the most impassioned indie and…
May 30, 2014
Archie Hamilton, the head honcho of Split Works and Splatter, is the opinionated, lovable, double-denim (when we met him) scruff who wears many hats in China’s live music scene.…
May 23, 2014
When someone as influential as hip-hop legend Apl.de.ap from the Black Eyed Peas talks, ASN listens! At Music Matters in Singapore, we got to talk to him about…
May 7, 2014
In ASN‘s continuing efforts to understand the way the industry is evolving, we interviewed a production house that has made the leap from West to East. House Films…
April 2, 2014
Following on from ASN's interview with US brand giant, GE (General Electric) - and the revelations about how they've shifted almost half of their media budgets to (Branded)…