Li Ning Srikanth KIdambi

Li Ning Ousts Yonex With Srikanth Kidambi Endorsement

January 15, 2019

Chinese sportswear brand Li Ning has sealed a four-year endorsement deal worth US$4.9m with Indian badminton star Srikanth Kidambi.
INTI Blackpink

Malaysian Private Education Group INTI Strikes A K-Pop Deal

January 10, 2019

Malaysian private tertiary educator INTI International University & Colleges is poised to back K-pop sensation Blackpink’s concert in Malaysia next month.
Nippon Pro Volleyball League

Nippon Paint Backs India's Emerging Pro Volleyball Scene

January 8, 2019

Nippon Paint has come on board as an associate sponsor for the first two seasons of the upcoming Pro Volleyball League, reportedly in a deal worth US$1m.

Dewars Dives Into Culinary Branded Content In India

January 5, 2019

Bacardi owned brand Dewars has recently collaborated with Gobble, the food channel of the Sequoia-funded digital content player in India, Pocket Aces.
Kia Blackpink

Family Brand Kia Switches to K-Pop, Post-Olympics

January 4, 2019

After a starring role in the family of sponsors at the Winter Olympics a year ago, South Korea’s Kia Motors is set to partner a stable of K-pop…
Wang Shuang

Nike Deepens Chinese Endorsement Investment With Female Football Star Wang Shuang

January 2, 2019

Nike has secured an endorsement deal with 23-year-old Chinese female footballer Wang Shuang to boost its position there.
Meiji Yasuda J-League 2018

Japanese Insurer Meiji Yasuda Continues Backing J-League

January 2, 2019

One of Asia’s biggest professional football leagues, the J League has renewed its title sponsorship deal with homegrown life insurance company Meiji Yasuda.
India 2019 AFC Asia Cup Kit

Challenger Brand Ousts Nike As Kit Sponsor Of Indian Football

January 1, 2019

Homegrown, challenger brand Six5 Six will replace sporting behemoth Nike as the kit sponsor of the Indian National Football teams.
Beijing 2022 Beer Sponsors

Chinese Brews Reprise Beijing Olympics Sponsorship

December 18, 2018

Tsingtao Beer and Yanjing Beer are set to become the joint sponsors of the Beijing 2022 Olympic and Paralympic Games.

Leading Temporary Power Supplier Aggreko Strikes Tokyo 2020 Deal

December 18, 2018

British company Aggreko Events Services has become the latest sponsor for the 2020 Olympic and Paralympic Games in Tokyo.