Deals

ASEAN Bank Elevates Itself Alongside Biggest Brands With CNY Branded Content

January 24, 2020

To usher in the Year of the Rat, Hong Leong Bank (HLB) has released a short…

Korea Football Association’s Annual Sponsorship Revenue Grows By 15%

January 24, 2020

The Korea Football Association’s (KFA) annual sponsorship income is set to hit almost US$34m following its…

Qatar Sports Investments Eyes Sponsorship Deal With Beckham

January 23, 2020

Qatar Sports Investments is poised to sponsor the newest MLS club Inter Miami and its owner…

Nike Signals Huge Esports Intent In Asia

January 18, 2020

Nike has signed an exclusive apparel partnership with South Korean based global esports organisation, T1 Entertainment…

Insurer AXA Plucks Rivals Branded Content Copybook

January 17, 2020

AXA Insurance Singapore has collaborated with online video platform Viddsee to launch a risky short film.…

Nike Cements Top Spot In Global Track and Field Sponsorship Race; Continues Backing Team China

January 17, 2020

American sportswear giant Nike and the Chinese Athletics Association (CAA) have agreed a long-term partnership extension…

Filipino F&B Brand Boosts Nation’s Women's Basketball Scene

January 10, 2020

Filipino businessman Ronald Mascarinas, owner of popular chicken rotisserie Chooks-to-Go, is set to back a new…

Major Brands Beef Up ONE Championship’s Sponsorship Portfolio

January 9, 2020

Asia’s largest global sporting property  ONE Championship has secured strategic partnerships with a raft of global…

Chinese Football Star Wu Lei On Endorsement Spree; Bags Heilan Home Deal

January 9, 2020

Chinese star footballer Wu Lei, who is plying his trade for Spanish top-flight club Espanyol, is…

AIA Expands SEA Football Sponsorship; Backs Top Tier Myanmar League

December 20, 2019

AIA Myanmar Insurance Company and local joint venture partner AYA Financial Group are set to back…