May 24, 2019
Chinese gaming and media streaming platform NetEase is collaborating with Marvel on original entertainment offerings for China and then the world.
May 23, 2019
Chinese smartphone brand OnePlus - the sister of Oppo and Vivo - has created a campaign to tie in with its OnePlus 7 and OnePlus 7 Pro launches,…
May 21, 2019
Of all the US franchises based in Asia, arguably none has as much regional appeal pull as WWE. The Wrestling platform has largely focussed on events and content…
May 18, 2019
The eponymous British haute couture fashion label Alexander McQueen has secured its first celebrity endorsement deal in China.
May 16, 2019
7-Eleven has launched a marketing campaign in the Philippines, for the first time involving a collaboration with a mobile game, Mobile Legends.
May 14, 2019
English Premier League (EPL) club Southampton have announced a Chinese startup, still effectively in stealth phase, as their new main sponsor.
May 11, 2019
The world's leading razor brand, Gillette, has launched a marketing campaign with a basket of five Chinese eSports professionals... but do any of them really shave?!
May 7, 2019
In an ambitious bid to raise brand awareness in Vietnam's competitive ride-hailing category, local start-up Be Group is backing the Vietnam Football Federation in a three-year deal.
May 5, 2019
In a move to cater to international markets, Indian water purifier company Kent RO Systems Limited has announced its Principal Sponsorship deal for the Sri Lanka Cricket Team…
May 4, 2019
German sport and athleisure apparel giant Puma is hedging its bets on emerging Bollywood starlet Sara Ali Khan for the booming Indian market.