Deals

Qatar Airways Boosts Philippines Football With US$2m Deal

November 10, 2019

Qatar Airways has recently boosted club football in the Philippines, securing a three-year sponsorship deal with…
korean air superm

Korean Air Secures K-Pop Endorsement To Diversify Portfolio

November 9, 2019

Korean Air has secured a high-profile endorsement with K-pop supergroup SuperM, recently unveiling a livery of…

Chinese Dairy Giant Yili Nets Basketball Deal; Overtakes Rival Mengniu

November 9, 2019

Chinese dairy giant Inner Mongolia Yili Industrial Group (Yili) has negotiated a deal to partner the…

Vietjet Experiments With Esports; Snags Team Flash Deal

November 9, 2019

Vietnamese budget carrier Vietjet has secured a deal with Southeast Asian esports organisation Team Flash that will see…
DHL Backs Indian Super League (ISL)

Logistics Giant DHL Continues To Back Indian Super League (ISL)

November 3, 2019

DHL Express will continue its association with this season’s Indian Super League (ISL), making it the fifth…
Lexus Short Film China

Lexus Partners Esquire In Inspiring Short Film

November 3, 2019

Luxury carmaker Lexus has chosen a musical nostalgia, family tension storyline in a new short film—the…
AIA Spurs Dugout

Insurer AIA Partners With Football Social Network Dugout To Boost Spurs Activation Across Asia

November 3, 2019

The pan-Asian life insurance group plans to tap into Dugout’s expertise to increase the reach and…
Puma India Propah Lady

Puma Turns Heads With Latest Branded Content Campaign

October 26, 2019

Puma India has notched another viral hit with Propah Lady, its latest branded campaign to tackle gender stereotypes.
Pinaco 2019 SEA Games

Battery Brand Invests In SEA Games To Raise Brand Awareness

October 25, 2019

Vietnamese battery brand Pinaco is backing the upcoming 30th SEA Games in the Philippines in order to raise awareness across the region.
Momo Jia Zhangke

China’s “Tinder” Dives Into Movie Production

October 17, 2019

Chinese social media and live streaming platform Momo, often referred to as “China’s Tinder," is poised to back feature films through a landmark deal with director Jia Zhangke.