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KFC Malaysia’s Recent Campaign Follows GoJek’s Humorous Rulebook
March 20, 2019
Quick-service restaurant KFC Malaysia has a cheeky new campaign starring Mat Ayam Free, a fictional Instagram personality who photobombs popular local KOLs.
Puma Blends Celebrity Into Digital Content In China
March 17, 2019
Puma and creative agency VMYL&R recently worked with the brand’s celebrity endorser Yang Yang on a sleek campaign to launch its 2019 classic wear in China.
Great Eastern Dives Into Landmark ESports Deal With Singtel
March 16, 2019
Ahead of esports' debut in the 2019 SEA Games, insurance company Great Eastern and Singtel have signed a memorandum of understanding (MOU) to support the growing esports scene…
Zalora Refreshes Branded Content Route With NBC Universal
March 8, 2019
Southeast Asian fashion e-tailer Zalora has switched NBC Universal formats by becoming the presenting sponsor of Style Me Now, a new series on the DIVA regional channel.
AirAsia Jumps On Board Malaysian Football League Hype
March 8, 2019
AirAsia has once again gone down a Football route by partnering the Malaysian Football League (MFL) to become the exclusive official airline for the 2019/20 league season.
Clinique Lands First Indian Celeb Endorsement With Radhika Apte
March 4, 2019
American skincare brand Clinique has finally secured its first celebrity endorsement deal in India with talented homegrown thespian Radhika Apte.
Nike Agrees Bumper Chinese eSports Sponsorship Deal With LPL
March 2, 2019
Nike has officially signed a game-changing, four-year partnership with the pre-eminent Chinese esports series - the League of Legends Pro League (LPL).
French Football Giant PSG Backs Indonesian Esports Team
March 2, 2019
Paris Saint-Germain have landed a deal with Indonesian Esports team Rex Regum Qeon to found a new squad to compete in the Brawl Stars series.
CSK Pockets Deal With South Indian Liquor Maker
February 23, 2019
Chennai Super Kings (CSK) have announced a deal to promote British Empire and SNJ 10000 Packaged Drinking Water, two sub-brands of the SNJ Distilleries group.
Indonesia’s Telkomsel Adds Web Series To Sponsorship/Content Portfolio
February 18, 2019
Indonesian telco Telkomsel has taken a break from the norm by creating a rom-com web series to improve its digital lifestyle experience for its customers.
