Deals

IPL’s Mumbai Indians Continues Being A Sponsorship Magnet

September 17, 2020

Despite a bleak global economic climate due to the COVID-19 pandemic, reigning IPL champions, Mumbai Indians,…

IPL Advertising Proves To Be Pandemic Resistant: 200+ Brands On Board

September 11, 2020

Despite the spectre of COVID-19 pandemic globally, the Indian Premier League (IPL) continues being one of…

Chinese Online Bookie Yabo Scores Regional Deal With AC Milan

September 11, 2020

Serie A club AC Milan is set to boost its commercial presence across Asia through a…

Fila Smashes Korean Volleyball Sponsorship Deal

September 10, 2020

Global sports brand Fila has sealed a deal to sponsor the Korea Volleyball Federation, replacing long-term…

Chinese Electronics Giant TCL Sticks To Its Basketball Sponsorship Strategy

September 3, 2020

The global federation for Basketball, FIBA, has agreed a renewed four-year sponsorship deal with Chinese consumer…

Li Ning Continues Backing Malaysia’s Sepak Takraw League

September 3, 2020

Malaysia’s Sepak Takraw League (STL) has received a timely boost ahead of it upcoming season, which…

Chinese Electronics Giant Breaks Political Shackles With IPL Deal

August 27, 2020

Chinese consumer electronics giant TCL has sealed a sleeve sponsorship deal with IPL team Sunrisers Hyderabad ahead…

Politics Kills Yet Another Chinese Sponsorship. EPL (not IPL) this time

August 20, 2020

Premier League’s Southampton are reportedly searching for a new main sponsor amid growing uncertainty over their…

Hisense Snaps Up PSG Partnership

August 13, 2020

Chinese white goods and electronics company, Hisense, has become a global sponsor of French Ligue 1…

Asian Banks Leverage Esports Popularity With Sponsorship Deals

August 8, 2020

Esports has become the latest route to engage Gen Z audiences in Asia as banks in…