Messi Gets Busy In Asia’s Sponsorship Market 

November 9, 2022

Ahead of the FIFA 2022 World Cup, Lionel Messi has been busy scoring personal endorsement deals…

DBS Leverages On The Tried And Tested Branded Content Route  

November 8, 2022

DBS banks on its branded content and sponsorship campaign with CNN International Commercial (CNNIC).  It focuses…

Dong Luc Group Sticks To Investing In Vietnamese Football Sponsorship Deals

November 7, 2022

Vietnamese sportswear manufacturer Dong Luc Group renews its sponsorship deals with the Vietnam Football Federation (VFF)…

Petronas Renews F1 Mercedes Team Deal 

October 20, 2022

Formula 1 team Mercedes has renewed a new multi-year title sponsorship extension with the state-owned oil and…
Messi Led Argentina Attracts Asian Brands Before FIFA World Cup 

Messi Led Argentina Attracts Asian Brands Before FIFA World Cup 

October 19, 2022

The Argentina Football Association (AFA) has been keen to leverage on its popularity as one of…

Mastercard Replaces Paytm As Team India’s Title Sponsor 

October 18, 2022

Mastercard has secured a title sponsorship deal with the Board of Control for Cricket in India…
Japanese Pharma Brand Kowa Partners PGA Tour

Japanese Pharma Expands Golf Portfolio With PGA Tour 

October 18, 2022

In a landmark deal, Japanese pharmaceutical company Kowa has scored a multi-year partnership with the PGA…
Sayaka Takahashi Amundi Golfer

European Asset Management Adds To World Golf Portfolio With Asian Stable

July 30, 2022

Paris-based asset management firm Amundi has launched a new women's golf endorsement portfolio in the Asia region,…
Tiktok Partners World Golf

Now Tiktok Expands Into World Golf To Unlock Growing Fanbase

July 29, 2022

Earlier this month - during arguably the apex of the world golf calendar - Tiktok announced…
Yoodo Brings Pokemon Unite to Malaysia

Malaysian Telco Partners To Launch Pokemon Unite Gaming Event

July 29, 2022

Yoodo, the Axiata/Celcom-owned digital mobile service in Malaysia, has announced a partnership with The Pokémon Company…