Deals

bharatpe icc

Fintech Unicorn Becomes ICC’s Latest Global Partner

June 11, 2021

Fintech unicorn-to-be BharatPe has secured a global partnership deal with the International Cricket Council (ICC), the…

Southeast Asia’s Biggest Football Tournament Adds Two More Sponsors

June 10, 2021

The Asean Football Federation (AFF) have added nutritional and wellness company Herbalife and Footballco as official partners…

2021 League of Legends Summer Split Scores Deal With Hyperice

June 9, 2021

Earlier this week, Chinese League of Legends operator TJ Sports sealed a sponsorship deal with American…

Hong Kong’s FTX Negotiates Blockbuster Esports Team Naming Rights Deal

June 4, 2021

Hong Kong based cryptocurrency exchange FTX has clinched a sponsorship deal worth US$210m to rename a…

Star Sports Attracts 12 Sponsors For 2021 ICC WTC Final

June 3, 2021

Indian broadcaster Star Sports has secured 12 sponsors for the 2021 ICC World Test Championship (WTC)…

Dior Partners China’s Transgender Star Icon Jin Xing

June 2, 2021

In a bold move, Dior had snagged an endorsement deal with China’s transgender star Jin Xing for…

Oppo Revives To Strike Deal With TJ Sports

May 28, 2021

Chinese smartphone brand Oppo has struck a deal with China’s League of Legends esports operator TJ Sports, to…

Asahi Becomes A Top-Tier Global Partner Of Rugby World Cup 2023

May 21, 2021

World Rugby has announced a deal that will see Japanese beverage and food giant Asahi Group join…
K-League NFT

K-League Dives Deeper Into NFTs With "Content Collectibles"

May 20, 2021

One of Asia’s major football leagues, the K-League, is entrenching itself further in the non-fungible token…

Puma Chases Under Armour In Asia’s Esports Sponsorship Race

May 19, 2021

Southeast Asian esports organisation EVOS Esports has announced a deal with sport apparel giant Puma.  The…