Deals

Spain’s Kelme Ramps Up Asian Football Interest With Latest Move

August 31, 2021

The Asian Football Confederation (AFC) has announced a partnership with sportswear brand Kelme for the 2021…

Singapore Cryptoexchange Coinhako Scores Landmark Local Esports Deal

August 31, 2021

Singapore based cryptoexchange Coinhako has leapt into a landmark esports sponsorship deal in the city state,…

South Korea’s Kumho Tyre Renews Spurs Deal

July 30, 2021

South Korean brand Kumho Tyre has negotiated a long-term extension to its sponsorship deal with EPL…

South Korean Arm Of Fast Food Giant Cooks Up NFT

July 29, 2021

The South Korean arm of KFC has signed a memorandum of understanding (MOU) with entertainment and…

Wolves Owner Buys A Stake In Esports Team Evil Geniuses; Global Collabs To Follow

July 28, 2021

Esports team Evil Geniuses has sold a minority stake to Fosun, the owners of EPL club…

Asian Bookie Fun88 Eyes India With West Indian Endorsement

July 16, 2021

West Indian cricketing star Daren Sammy has inked a multi-year brand ambassadorship with Asian bookie Fun88. The collaboration with…

Oppo Backs AFF Suzuki Cup; Plants New Flag In Southeast Asia

July 15, 2021

Chinese smartphone brand Oppo has been named as the official smartphone of the AFF Suzuki Cup…

ONE Esports Bags A Brace Of Partnerships

July 14, 2021

ONE Esports - the esports arm of the MMA outfit ONE Championship - has secured deals…

Shiseido Detours From Sports Sponsorships: Returns To Celeb Endorsements

July 8, 2021

Japanese skincare giant Shiseido has tapped on the power of celebrity endorsements to launch Ultimune on…

Oakley Grows Asian Sponsorship Investment 11x Year-on-Year

July 1, 2021

The American eyewear brand Oakley has charged out of the blocks in 2021 with spending levels…