Marvel NetEase

China’s NetEase Collaborates With Marvel: Eyes Global Ambitions

May 24, 2019

Chinese gaming and media streaming platform NetEase is collaborating with Marvel on original entertainment offerings for China and then the world.
OnePlus Robert Downey Jr

Oppo/Vivo sibling OnePlus Uses Downey Jr To Woo India & China

May 23, 2019

Chinese smartphone brand OnePlus - the sister of Oppo and Vivo - has created a campaign to tie in with its OnePlus 7 and OnePlus 7 Pro launches,…
Nissin Ramen WWE Nakamura

WWE Partners Noodle Giant In Could-Only-Be Japan Campaign!

May 21, 2019

Of all the US franchises based in Asia, arguably none has as much regional appeal pull as WWE. The Wrestling platform has largely focussed on events and content…
Alexander McQueen Nazha

Alexander McQueen Scores First Endorsement Deal in China: Hold on, isn’t she on a rival’s books?

May 18, 2019

The eponymous British haute couture fashion label Alexander McQueen has secured its first celebrity endorsement deal in China.
7-Eleven Mobile Legends

7-Eleven Makes First Mobile Gaming Move (Philippines)

May 16, 2019

7-Eleven has launched a marketing campaign in the Philippines, for the first time involving a collaboration with a mobile game, Mobile Legends.
Southampton LD Sports

Mysterious Chinese Startup Secures Southampton Shirt Deal

May 14, 2019

English Premier League (EPL) club Southampton have announced a Chinese startup, still effectively in stealth phase, as their new main sponsor.
Gillette eSports China

Gillette Back (Hairless?) Chinese eSports Stars To Reframe Market Shrinkage

May 11, 2019

The world's leading razor brand, Gillette, has launched a marketing campaign with a basket of five Chinese eSports professionals... but do any of them really shave?!
BeGroup hailing Vietnam Football

New Ride-Hailing Firm Backs Vietnam Football To Raise Brand Awareness

May 7, 2019

In an ambitious bid to raise brand awareness in Vietnam's competitive ride-hailing category, local start-up Be Group is backing the Vietnam Football Federation in a three-year deal.
Kent RO Sri Lanka ICC World Cup

Kent RO Continues Investing In Cricket Across South Asia

May 5, 2019

In a move to cater to international markets, Indian water purifier company Kent RO Systems Limited has announced its Principal Sponsorship deal for the Sri Lanka Cricket Team…
Puma Sara Ali Khan

Puma Banks On Rising Bollywood Starlet Sara Ali Khan

May 4, 2019

German sport and athleisure apparel giant Puma is hedging its bets on emerging Bollywood starlet Sara Ali Khan for the booming Indian market.