Deals

Li Ning Ousts Yonex With Srikanth Kidambi Endorsement

January 15, 2019

Chinese sportswear brand Li Ning has sealed a four-year endorsement deal worth US$4.9m with Indian badminton star Srikanth Kidambi.

Malaysian Private Education Group INTI Strikes A K-Pop Deal

January 10, 2019

Malaysian private tertiary educator INTI International University & Colleges is poised to back K-pop sensation Blackpink’s concert in Malaysia next month.

Nippon Paint Backs India's Emerging Pro Volleyball Scene

January 8, 2019

Nippon Paint has come on board as an associate sponsor for the first two seasons of the upcoming Pro Volleyball League, reportedly in a deal worth US$1m.

Dewars Dives Into Culinary Branded Content In India

January 5, 2019

Bacardi owned brand Dewars has recently collaborated with Gobble, the food channel of the Sequoia-funded digital content player in India, Pocket Aces.

Family Brand Kia Switches to K-Pop, Post-Olympics

January 4, 2019

After a starring role in the family of sponsors at the Winter Olympics a year ago, South Korea’s Kia Motors is set to partner a stable of K-pop…

Nike Deepens Chinese Endorsement Investment With Female Football Star Wang Shuang

January 2, 2019

Nike has secured an endorsement deal with 23-year-old Chinese female footballer Wang Shuang to boost its position there.

Japanese Insurer Meiji Yasuda Continues Backing J-League

January 2, 2019

One of Asia’s biggest professional football leagues, the J League has renewed its title sponsorship deal with homegrown life insurance company Meiji Yasuda.