Deals

Thailand Sports Brand Warrix Scores Landmark Deal With AFF’s Suzuki Cup

July 4, 2020

Thai sports apparel and equipment brand Warrix has been appointed the official football supplier of the…

Beijing 2022 Strengthens Domestic Backing With Four New Deals

July 3, 2020

The Beijing 2022 Winter Olympics organising committee has secured deals with a quartet of official domestic…

Amul Wins The Lockdown Marketing Race: Reaps Value By Sponsoring Retro Reruns

June 26, 2020

Indian dairy giant Amul doubled its marketing spend across media during the lockdown across the country…

Tiffany Opts For A Young Celeb Endorsement Strategy In China, Like Its Rivals

June 12, 2020

Earlier this month, Tiffany & Co. announced that twenty-year old Chinese idol Jackson Yee would be …

Gucci Becomes Latest Non-Endemic Brand In Gaming

June 5, 2020

Gucci is the latest haute couture label to hop onto the gaming world, as it is…

Pepsi Seals Insta Deal With Lockdown Hero Sonu Sood

June 5, 2020

PepsiCo has signed Sonu Sood for its latest Instagram campaign in India to spread the message…
Meiji Yasuda J-League 2018

Meiji Yasuda Renews J.League COVID-Activated Title Sponsorship

May 29, 2020

Japan's football league body - the J.League - has scored a “special sponsorship” with current title…

Insurance Giant Taps Spurs and Dugout For Branded Content Campaign

May 29, 2020

Insurance giant AIA is set to leverage on its partnerships with Spurs and Dugout to distribute…

India’s Gulf Oil Fuels Post-Lockdown Optimism With MS Dhoni Video

May 28, 2020

Gulf Oil, a leading lubricant brand in India, has recently activated  an animated video campaign featuring…

Vietnamese Battery Brand Renews AFF Suzuki Cup Deal

May 22, 2020

Vietnamese battery maker Pinaco has renewed its partnership with the Asean Football Federation’s (AFF) Suzuki Cup…