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Fintech Unicorn Becomes ICC’s Latest Global Partner
June 11, 2021
Fintech unicorn-to-be BharatPe has secured a global partnership deal with the International Cricket Council (ICC), the…
Southeast Asia’s Biggest Football Tournament Adds Two More Sponsors
June 10, 2021
The Asean Football Federation (AFF) have added nutritional and wellness company Herbalife and Footballco as official partners…
2021 League of Legends Summer Split Scores Deal With Hyperice
June 9, 2021
Earlier this week, Chinese League of Legends operator TJ Sports sealed a sponsorship deal with American…
Hong Kong’s FTX Negotiates Blockbuster Esports Team Naming Rights Deal
June 4, 2021
Hong Kong based cryptocurrency exchange FTX has clinched a sponsorship deal worth US$210m to rename a…
Star Sports Attracts 12 Sponsors For 2021 ICC WTC Final
June 3, 2021
Indian broadcaster Star Sports has secured 12 sponsors for the 2021 ICC World Test Championship (WTC)…
Dior Partners China’s Transgender Star Icon Jin Xing
June 2, 2021
In a bold move, Dior had snagged an endorsement deal with China’s transgender star Jin Xing for…
Oppo Revives To Strike Deal With TJ Sports
May 28, 2021
Chinese smartphone brand Oppo has struck a deal with China’s League of Legends esports operator TJ Sports, to…
Asahi Becomes A Top-Tier Global Partner Of Rugby World Cup 2023
May 21, 2021
World Rugby has announced a deal that will see Japanese beverage and food giant Asahi Group join…
K-League Dives Deeper Into NFTs With "Content Collectibles"
May 20, 2021
One of Asia’s major football leagues, the K-League, is entrenching itself further in the non-fungible token…
Puma Chases Under Armour In Asia’s Esports Sponsorship Race
May 19, 2021
Southeast Asian esports organisation EVOS Esports has announced a deal with sport apparel giant Puma. The…
