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Reignwood Park Backs Thailand’s Icons Series Debut
September 9, 2024
Reignwood Group’s real estate arm Reignwood Park has clinched a deal to become the title sponsor…
Prada Scores Endorsement With K-pop girl group aespa’s Karina
September 6, 2024
Italian luxury label Prada has trod a familiar path; securing an endorsement deal with K-pop girl…
Lava International Engages Gen Z With Content Creator Sourav Joshi Endorsement
September 5, 2024
Indian challenger smartphone brand Lava International has teamed up with local content creator Sourav Joshi in a bid to…
Chinese Sport Flooring Specialist Enlio Renews Long-Term Partnership With FIBA
September 4, 2024
Chinese sports flooring specialist Enlio has renewed its deal with international basketball’s governing body FIBA until…
Bookmaker Betsson Strikes Premier Padel Deal
September 3, 2024
Online bookmaker Betsson has struck a global deal with Qatar Sports Investments owned Premier Padel Series. …
Asian Bookmaker Queen Casino Partners Bundesliga’s Borussia Monchengladbach
August 30, 2024
Asian bookmaker Queen Casino has clinched a partnership deal with Bundesliga club Borussia Monchengladbach. Under the…
Lee Kum Kee Targets Gen Z With Multi-Pronged Music Campaign
August 29, 2024
In a bid to engage Gen Z-consumers, Hong Kong heritage food brand Lee Kum Kee is…
TikTok Partners Paris 2024 Paralympic Games In Global Collab
August 28, 2024
Global short-form video platform TikTok has secured a partnership with the International Paralympic Committee (IPC). Through…
South Korea’s Coway Expands In Singapore With BTS Campaign
August 27, 2024
South Korean home appliances brand Coway famed for its water purifiers, has expanded in Singapore with…
Saudi Arabia’s Public Investment Fund (PIF) Partners Concacaf
August 26, 2024
Ahead of the next FIFA World Cup, Saudi Arabia’s Public Investment Fund (PIF) has partnered Concacaf,…
