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BMW and CNN Collaborate On A Pair Of Branded Content Series
March 31, 2020
The BMW Group and CNN International Commercial (CNNIC) have collaborated on “The Art of Leadership”, two…
La Liga's Espanyol Cements Commercial Presence In China
March 25, 2020
La Liga football club RCD Espanyol, which is owned by China’s Rastar Group, has sealed a…
Suzuki Continues Backing Southeast Asian Football
March 18, 2020
Japanese automobile brand Suzuki has renewed its title sponsorship of the biennial Asean Football Federation (AFF)…
Despite Coronavirus Turmoil, F1 Teams Score Asian Deals
March 14, 2020
Despite Formula One’s schedule falling victim to COVID-19, two of its teams have recently scored sponsorship…
Bollywood A-Lister Kareena Kapoor Khan Endorses Puma
March 11, 2020
Puma has teamed up with Bollywood star Kareena Kapoor Khan as its latest celebrity endorser in…
Moto GP Revs Up Exclusive Content Deal With Facebook
March 11, 2020
The MotoGP global motorcycling series has announced a new digital content partnership for 2020 with Facebook.…
New Thai Golf Tournament Scores Backing From Carmakers
March 4, 2020
New Thailand-based Asian Tour golf tournament the Royal’s Cup has secured sponsorship backing from a string…
Travel StartUp Emerges In Asia With BWF Deal
March 4, 2020
Map-based, travel startup Stay22 has agreed a deal to become the official travel solutions sponsor for…
Former 1MDB Real Estate Development Title Sponsors Reinstated Malaysian National Open
February 29, 2020
Bandar Malaysia - a real estate development once owned by the beleaguered 1MDB sovereign wealth fund…
Chinese Insurer Scores Regional Deal With Barca
February 29, 2020
La Liga’s FC Barcelona has negotiated a deal with insurer Taiping Life as its latest regional…
