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Spain’s Kelme Ramps Up Asian Football Interest With Latest Move
August 31, 2021
The Asian Football Confederation (AFC) has announced a partnership with sportswear brand Kelme for the 2021…
Singapore Cryptoexchange Coinhako Scores Landmark Local Esports Deal
August 31, 2021
Singapore based cryptoexchange Coinhako has leapt into a landmark esports sponsorship deal in the city state,…
South Korea’s Kumho Tyre Renews Spurs Deal
July 30, 2021
South Korean brand Kumho Tyre has negotiated a long-term extension to its sponsorship deal with EPL…
South Korean Arm Of Fast Food Giant Cooks Up NFT
July 29, 2021
The South Korean arm of KFC has signed a memorandum of understanding (MOU) with entertainment and…
Wolves Owner Buys A Stake In Esports Team Evil Geniuses; Global Collabs To Follow
July 28, 2021
Esports team Evil Geniuses has sold a minority stake to Fosun, the owners of EPL club…
Asian Bookie Fun88 Eyes India With West Indian Endorsement
July 16, 2021
West Indian cricketing star Daren Sammy has inked a multi-year brand ambassadorship with Asian bookie Fun88. The collaboration with…
Oppo Backs AFF Suzuki Cup; Plants New Flag In Southeast Asia
July 15, 2021
Chinese smartphone brand Oppo has been named as the official smartphone of the AFF Suzuki Cup…
ONE Esports Bags A Brace Of Partnerships
July 14, 2021
ONE Esports - the esports arm of the MMA outfit ONE Championship - has secured deals…
Shiseido Detours From Sports Sponsorships: Returns To Celeb Endorsements
July 8, 2021
Japanese skincare giant Shiseido has tapped on the power of celebrity endorsements to launch Ultimune on…
Oakley Grows Asian Sponsorship Investment 11x Year-on-Year
July 1, 2021
The American eyewear brand Oakley has charged out of the blocks in 2021 with spending levels…
