Deals

Pernod Ricard Moves Ahead With Endorsements In India

January 21, 2022

Brands from the Pernod Ricard portfolio have been busy in India, scoring major endorsement deals with…

Tata Group Surprises With Rumoured IPL Title Sponsorship Takeover

January 20, 2022

News that Tata Group is poised to replace Vivo as title sponsor for the Indian Premier…

Insurer AXA Scores Landmark Asian Deal With Golfer

January 19, 2022

Insurer AXA has expanded its sports sponsorship portfolio by securing an endorsement deal in Asia and…

Tiger Beer Collaborates With Global Asian Football Star Son Heung-Min

January 18, 2022

Ahead of Chinese New Year, Singaporean brewer Tiger Beer has collaborated with global football star Son…

Aussie Trading Platform TMGM Seeks AFF Suzuki Cup Boost

November 29, 2021

In a bid to  increase brand awareness across Southeast Asia, online trading platform - Australian-based - TMGM has…

Indian-based Tyre Brand Books Big Return To Sports With IPL Deal

November 24, 2021

Tyre brand TVS Eurogrip has secured a principal sponsorship deal with reigning Indian Premier League (IPL)…

Chinese Dairy Giant Mengniu Cements FIFA World Cup Partnership

November 11, 2021

FIFA has announced a deal that sees Chinese dairy giant Mengniu become an official partner of…

Crypto Platform FTX Backs ICC To Attract South Asian Consumers

November 10, 2021

Cryptocurrency platform FTX has secured a global partnership with the International Cricket Council (ICC), in a…

South Korean Instant Food Giant Snaps Up Global Deal With Lakers

October 1, 2021

South Korea’s FMCG food giant CJ CheilJedang Corporation has scored a landmark global sponsorship deal with NBA team…

Axe Scores Cricket Game Integration To Woo Young Indian Men

October 1, 2021

Popular deodorant brand Axe has secured an in-game integration with mobile game World Cricket Championship 3…