Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
PepsiCo Continues Investment In Asian Football Sponsorship Market
February 16, 2024
PepsiCo has become the latest gold partner for the Roshn Saudi League (RSL) for the current…
Etihad Airways Clinches A Major Deal With IPL’s Chennai Super Kings
February 15, 2024
Etihad Airways has clinched a sponsorship deal with IPL giant Chennai Super Kings (CSK), led by…
Japanese Manufacturing Conglomerate Komatsu Revives Williams Racing Deal
February 14, 2024
Japanese heavy manufacturing conglomerate Komatsu has secured a multi-year partnership deal with F1 team Williams Racing. …
Saudi Arabia’s SRJ Sports Investment Eyes Fresh Cycling League
February 13, 2024
In its latest bid to dominate the global sport industry, SRJ Sports Investment, the sporting division…
Pavna Sports Venture Poised To Launch South Asia’s First Pro Women’s Handball League (WHL)
February 12, 2024
Pavna Sports Venture is poised to launch the first professional Women’s Handball League (WHL) in South…
Premier Padel Gets An Exclusive Sponsorship Deal With MejorSet
February 9, 2024
The Qatar Sports Investment (QSI) run Premier Padel, the sport’s latest combined elite series, has entered…
Bollywood Star Hrithik Roshan Endorses RuPay Prime Volleyball League
February 8, 2024
Ahead of the third season of RuPay Prime Volleyball League powered by A23, Bollywood superstar Hrithik Roshan…
Sobha Realty Scores Arsenal FC Partnership
February 7, 2024
Dubai-based luxury real estate developer, Sobha Realty, has secured a naming rights deal. With Premier League…
Japanese Hospitality Company JTB Dives Into MLB Partnership
February 6, 2024
Japanese hospitality company, JTB, has inked a multi-year partnership with the Major League Baseball (MLB). Under…
Indian Cola Brand Campa Nets Coveted BCCI Sponsorship Deal
February 5, 2024
Indian cola brand Campa has scored a remarkable coup in ousting major rivals Coca-Cola and Pepsi,…
