Deals

Glenfiddich Backs Aston Martin Aramco Formula One (F1) Team

November 29, 2024

William Grant & Sons owned Glenfiddich has secured a multi-year deal with the Aston Martin Aramco…

Durex Continues Run Of Cheeky Branded Content Campaigns In China

November 28, 2024

Global condom giant Durex continues its tried-and-tested tongue-in-cheek social media campaign messaging in China with its…

Chinese Consumer Electronics Giant Haier Backs The Australian Open 

November 27, 2024

Chinese consumer electronics company Haier has negotiated a deal to become the new official TV and appliance partner…

RBL Bank Banks On Chess Starlet Gukesh Dommaraju’s Endorsement

November 26, 2024

Indian private bank RBL Bank has struck an endorsement deal with homegrown chess prodigy Gukesh Dommaraju.…

Pepperstone Partners the Ultimate Fighting Championship (UFC) In Asia  

November 25, 2024

Melbourne based online forex trading platform Pepperstone has negotiated a fresh sponsorship deal with the Ultimate…

Hockey India League (HIL) Franchise Gonasika Banks On Sanjay Dutt To Raise Brand Awareness & Engagement

November 22, 2024

The men’s hockey  franchise will leverage on the star power of the  65-year-old actor, one of the most…

SailGP Continues Securing Major Sponsorship Deals 

November 21, 2024

Sail GP has sealed partnerships with two of the world’s biggest brands for its respective categories. …

World Pickleball Championship Nets A Roster Of Sponsors

November 20, 2024

We take a deep dive into the sponsors which have backed the recently concluded inaugural World…

Japanese Automobile Maker Honda Motor  Secures World Athletics Deal 

November 19, 2024

Japanese automobile maker Honda Motor Co. Ltd has clinched a partnership deal with World Athletics.  The…

Tech Giant IBM Partners Ultimate Fighting Championship (UFC) In A Global Deal

November 18, 2024

Tech giant IBM has clinched a clever landmark partnership with the Ultimate Fighting Championship (UFC).    The…