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Linglong Bags Another Major European Football Deal
October 7, 2024
After bagging a deal with Chelsea FC, leading Chinese tyre maker Linglong Tire has struck its…
Skechers Partners ISL Club Mohun Bagan Super Giant
October 3, 2024
Popular footwear brand Skechers has secured a deal with Mohun Bagan Super Giant, one of India’s biggest…
Calvin Klein Goes The Familiar K-Pop Endorsement Route
October 2, 2024
Calvin Klein is leveraging on the phenomenal power of K-pop by sealing an endorsement deal with…
Media Asset Management Platform ScorePlay Backs World Table Tennis
October 1, 2024
AI-powered media asset management platform ScorePlay is the latest brand to partner World Table Tennis (WTT). …
Indian Edtech Startup Roombr Secures Rahul Dravid’s Endorsement
September 30, 2024
Emerging Indian edtech startup Roombr has secured an endorsement from cricket legend Rahul Dravid as it…
Lego Group Seals Formula 1 Partnership
September 27, 2024
In a bid to engage younger fans and families, the Lego Group has announced a multi-year…
The Tennis Premier League (TPL) Strings A Trio Of Partnerships
September 26, 2024
Japanese sport brand Yonex has renewed its long-term deal with the Tennis Premier League (TPL). The…
Michael Kors Clinches Yang Zi Endorsement Deal For APAC
September 25, 2024
In a bid to engage China’s Gen Z consumers, Michael Kors has signed popular Chinese entertainer…
Singapore Based Crypto Trading Platform Bitget Teams Up With LaLiga
September 24, 2024
Singapore headquarted cryptocurrency platform Bitget has secured a partnership with LaLiga, Spain’s top-tier football league. The…
Qatar Airways Scores Lucrative UEFA Champions League Deal
September 23, 2024
Qatar Airways has clinched a lucrative deal to partner the rejigged UEFA Champions League in a…
