Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Thailand Firms Up Formula 1 Plans With Latest Bid
June 19, 2025
The government of Thailand has approved a US$1.2m+ bid to host Formula 1 (F1) motor racing action…
adidas Backs Lion City Sailors With Latest Deal
June 18, 2025
Global sporting goods behemoth adidas has struck a three-year partnership with Singapore’s only privatised professional football…
Canara HSBC Life Insurance Scores Cricket Power Couple’s Endorsement
June 17, 2025
Canara HSBC Life Insurance Company Limited has negotiated an endorsement deal with cricket power couple; Indian…
Esports World Cup Foundation Partners CR7 For EWC 2025
June 16, 2025
PIF backed Esports World Cup Foundation (EWCF) has struck a global brand endorsement deal with Cristiano…
GMR Group Backs Inaugural Rugby Premier League’s (RPL) Season
June 13, 2025
Indian infrastructure conglomerate GMR Group has partnered India’s franchise-based Rugby Premier League (RPL). Under the deal,…
Japanese Retailer Baycrew’s Scores Liverpool FC Partnership
June 12, 2025
Japanese fashion and lifestyle company Baycrew’s have struck a long-term retail partnership with Premier League champions…
McDonald’s Seals Bollywood Star Ranveer Singh’s Endorsement In India
June 11, 2025
Bollywood star Ranveer Singh is the latest to join the likes of BTS and Travis Scott…
Saudi Arabia’s Public Investment Fund (PIF) Backs Upcoming FIFA Club World Cup
June 10, 2025
Ahead of the upcoming FIFA Club World Cup (CWC) this weekend, Saudi Arabia’s Public Investment Fund…
Adidas Strikes An Endorsement Deal With Suhana Khan In India
June 9, 2025
Adidas has struck an endorsement deal with emerging actor Suhana Khan as the latest face of…
Valvoline Global Backs FIFA World Cup 2026
June 5, 2025
Aramco owned Valvoline Global has become an official supporter of the next FIFA World Cup, which…
