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China’s BYD Auto Poised To Back UEFA European Championship 2024
January 17, 2024
Chinese carmaker BYD Auto—known for its electric vehicles—has scored a partnership with UEFA for the upcoming…
Nike Scores Global Hockey Deal
January 16, 2024
Nike has secured a four-year deal with The International Hockey Federation (IHF), the world’s governing body…
Indian Consumer Appliances Brand Atomberg Secures Coveted Cricket Partnership
January 15, 2024
Emerging India based home appliances brand Atomberg has become an official partner to the BCCI. It…
China’s Luckin Coffee Backs Australian Open
January 12, 2024
Luckin Coffee, often known as China’s Starbucks, has secured a partnership deal with Tennis Australia. Under the…
Bonia Returns To The Endorsement Game, Partners Twice’s Nayeon
January 11, 2024
Malaysian fashion retailer Bonia, which specialises in leather goods, has become yet another brand diving into…
Club Vistara Gets On Board With Tata Mumbai Marathon Partnership
January 8, 2024
Club Vistara has sealed a partnership deal with Tata Mumbai Marathon (TMM), one of the top…
Michael Kors Banks On JC-T Endorsement For Foothold In Chinese Youth Market
January 5, 2024
American luxury brand Michael Kors has recently sealed a celebrity endorsement from Chinese idol Tan Jianci,…
Crypto Platform BingX Scores Chelsea FC Sleeve Sponsorship Deal
January 4, 2024
Singapore headquartered cryptotrading platform BingX is poised to become the new sleeve sponsor of Premier League…
Coca-Cola Continues Major Cricket Partnership
January 3, 2024
Beverage behemoth Coca-Cola has renewed its deal with the International Cricket Council (ICC) for another eight…
Louis Vuitton Taps Ahead With K-Pop Buzz Band RIIZE
December 22, 2023
Earlier this week, Louis Vuitton surprised us by enlisting new K-pop boy band RIIZE as its…
