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Denim Brand Lee Seals Celebrity Endorsement With Bollywood Starlet
December 18, 2023
American denim brand Lee has secured a celebrity endorsement from Bollywood starlet Sara Ali Khan as…
Orion Innovation Partners Liverpool FC
December 15, 2023
Orion Innovation has become Liverpool FC’s official digital transformation partner in an exclusive, multi-year deal. Through…
OnlyFans Banks On Aussie Tennis Ace Nick Kyrgios Collab
December 14, 2023
OnlyFans, a subscription-based platform infamous for its racy adult paywall content, is trying to make yet…
China’s Mlily Renews Manchester United Partnership
December 12, 2023
Leading Chinese mattress and pillow maker Mlily has renewed its partnership deal with Premier League club…
Wrangler Enters The Asian Gaming Metaverse With Zepeto
December 11, 2023
Wrangler Jeans is collaborating with Naver owned Zepeto, Asia’s largest metaverse to launch a series of…
South Korean OTT Coupang Play Partners Bundesliga International
December 7, 2023
Leading South Korean OTT platform Coupang Play has secured a long-term partnership with Bundesliga International from…
Challenger Japanese Sport Brand Descente Backs China’s Winter Sport Teams
December 6, 2023
Earlier in November, Japanese sport brand Descente has scored a partnership deal with the China’s national…
Battlegrounds Mobile India (BGMI) Doubles Up In Recent Branded Content Efforts
December 5, 2023
Battlegrounds Mobile India (BGMI) has ramped up its branded content efforts since November. The popular mobile…
Chinese Tyre Maker ZC Rubber Secures Global Partnership With Arsenal FC
December 4, 2023
Chinese tyre manufacturer ZC Rubber have sealed a global partnership deal with Premier League leaders Arsenal…
Rolex Renews F1 Aussie GP Title Sponsorship Deal, Boosts Spending In Asia
December 1, 2023
Swiss luxury watchmaker Rolex renews its sponsorship deal with the Australian leg of the Formula 1…
