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Sony Collaborates With Esports World Cup Foundation (EWCF)
April 2, 2024
Japanese conglomerate Sony have secured a multi-year partnership deal for the conglomerate’s subsidiaries to team up with Saudi…
Samsung Dives Into A Series Of Global Extreme Sports Deals
April 1, 2024
Ahead of the Paris 2024 Summer Olympics, major South Korean electronics brand Samsung have plunged into…
AliExpress Joins The Euro 2024 Bandwagon
March 29, 2024
Chinese ecommerce behemoth’s Alibaba’s e-commerce arm, AliExpress, have become the latest commercial partner of UEFA’s Euro…
Jio Continues Backing IPL franchise Punjab Kings
March 28, 2024
Reliance Industries owned Jio has renewed its deal with IPL franchise Punjab Kings (PBKS) for the…
French Luxury House Celine Scores An Endorsement Deal With NewJeans’ Danielle
March 27, 2024
French luxury house Celine has made Danielle of K-pop sensation NewJeans its newest global brand ambassador. …
IPL’s Next Gen Duo Endorse Online Fantasy Sports Platform My11Circle
March 26, 2024
My11Circle, an online fantasy sports platform, have secured endorsement deals with Rinku Singh and Yashasvi Jaiswal,…
Malaysia Airlines Secures Global Partnership With Manchester United
March 25, 2024
Malaysia Airlines have become Premier League club Manchester United’s official commercial airline after negotiating a multi-year…
Coca-Cola Backs Bangladeshi Cricket With Latest Deal
March 22, 2024
Beverage behemoth Coca-Cola has sealed a multi-year partnership with the Bangladesh Cricket Board. Under the deal…
Google Cloud Backs Formula E
March 21, 2024
Google Cloud, the cloud computing arm of the global technology behemoth, has struck a partnership with…
Saudi Arabian Football Federation (SAFF) Teams Up With Abu Dhabi Department of Culture & Tourism
March 20, 2024
The Saudi Arabian Football Federation (SAFF) and the Abu Dhabi Department of Culture and Tourism are…
