January 19, 2019
The world’s largest wearable device maker Huami has signed a deal with McLaren that will see the Chinese firm produce wearables for the British motorsport team.
January 17, 2019
E-commerce major Rakuten - shirt sponsor of FC Barcelona - has revealed that the stadia of its two Japanese sports teams will operate on fully cashless systems from…
January 11, 2019
FMCG giant Procter & Gamble (P&G) is melding consumer insights and new technology to create goods and services that combine “what’s needed with what’s possible” according to chief…
January 8, 2019
In the latest activation of its ongoing Passion Made Possible campaign, the Singapore Tourism Board (STB) has focused on budding athletes in the city, particularly those in niche…
December 6, 2018
The world's leading energy drink Red Bull has begun to increase its presence in Vietnam, but it has drifted away from its usual high-octane portfolio of adrenaline sports…
November 27, 2018
Following on the heels of rival Go-Jek, Grab has made a move into the branded content world, scoring a partnership with Indonesia’s Ministry of Tourism.
November 20, 2018
Japan is finally hosting a PGA Tour tournament after sealing a six-year title sponsorship deal with Japanese online fashion retailer Zozotown.
November 20, 2018
Chinese automobile maintenance mobile app, Qccr.com has scored its first brand endorsement deal with NBA legend Kobe Bryant.
November 4, 2018
Vietnam is poised to become the third Southeast Asian country to host a Formula One race, perfect timing for the new administration which is looking for positive news.
October 26, 2018
Thai cinema operator Major Cineplex has expanded its cinema business with the launch of a new eSports theatre, claiming to be the first in the world.