Game-changing

Little Known Asian Investment Firm Surprises With Juventus Deal

September 18, 2020

Serie A giant Juventus continues its commercial expansion in Asia, securing a deal with fledging HK-headquartered…

Puma Makes Massive Statement in Football with Neymar Deal

September 16, 2020

Sponsorship strategies don't get much bigger than this. Brazilian footballing icon Neymar has sealed a partnership…
Tesla Mobile Gaming Tencent

Tesla Breaks New Ground With Tencent Gaming

September 10, 2020

The electric carmaker Tesla - owned by firebrand entrepreneur Elon Musk - has emulated Maserati through…
DBS Fornite Campaign

Bank Recreates Iconic Club in Fortnite To Target Younger Audiences

September 4, 2020

DBS Bank has hit two birds with one stone in its recent collaboration with The Secret…

Two Massive Gamechangers Partner: Spotify & League of Legends

August 27, 2020

Spotify has scored a landmark deal with video game developer Riot Games, to become the official…

IPL’s Rajasthan Royals Scores Taboo-Breaking Deal With Sanitary Napkin Brand

August 20, 2020

A sanitary napkin brand emblazoned on the shirt of one of the biggest IPL franchises might…

Xiaomi Opens Esports Account in SEA With PUBG Mobile Champions

July 4, 2020

The current PUBG Mobile world champions Bigetron Esports have sealed a sponsorship deal with Chinese smartphone…

Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart

June 14, 2020

As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…

ICC Approve Test Shirt Sponsorship As Part Of COVID-19 Response

June 14, 2020

In a break from tradition, the International Cricket Council (ICC) has sanctioned prominent front-of-shirt sponsors during…

J.League Unveils Mobile App Bringing Fan Noise To Empty Stadia

May 29, 2020

Technology company Yamaha and J.League clubs have trialled a fan engagement platform to bring in remote crowd…