Game-changing

Blibli Indonesia Open

Djarum Owned E-Tailer Blibli Dives Into Video Streaming; Leverages On Indonesia Open Sponsorship

July 17, 2019

Indonesian e-commerce platform Blibli, owned by tobacco giant Djarum Group, has launched an on-demand video streaming platform called Blibli Play.
Bali United IPO

Liga 1’s Bali United FC Scores Historic IPO In Southeast Asia

July 3, 2019

Bali United FC became Southeast Asia’s first professional football club to go public, raising over US$24.7m at its IPO on the Indonesia Stock Exchange two weeks ago.
Tokyo 2020 Google

Google's Lands Their Biggest Sponsorship in Asia: Tokyo 2020

July 2, 2019

The Japanese arm of Google has joined the burgeoning list of domestic companies backing the upcoming Tokyo 2020 Olympic and Paralympic Games.
Tokyo 2020

Tokyo 2020 Scores Record Domestic Sponsorship Haul: Almost 3x Beijing 2008

June 28, 2019

The Tokyo 2020 Olympic and Paralympic Games have generated in excess of US$3b in domestic sponsorship revenue, a new record for the quadrennial event and almost 3x the…
JLL Climbing crop

Case Study: Real Estate Firm JLL Wows Market With An Immersive Spin On Climbing

June 23, 2019

In a highly creative Sponsorship deal, real estate consultancy firm JLL has deployed an immersive technology campaign that centres on Climbing.
J.League Rakuten

Rakuten Invests Deeper Into Sport With Own OTT Platform

June 15, 2019

From international Sponsorship positions to team ownership and now its own content platform, the leading Japanese eCommerce platform Rakuten is spreading its roots deeper and deeper into the…
Chinese automobile Rocket Launches

Chinese Automobile Makers Using Rocket Science Sponsorships?

June 15, 2019

A spacey sponsorship trend has emerged in the Chinese automobile industry with at least two carmakers backing rocket launches this year, claiming it will lead to technological advances…
Tokyo 2020 Anime

Tokyo 2020 First To Feature Official Anime Short

June 13, 2019

Tokyo 2020 will feature the first anime short film commissioned by the International Olympic Committee (IOC).
Puma India ICC World Cup #SockThem

ICC World Cup Spawns Musical Ambush in India. And Virat Kohli dons a Puma sock puppet... Wait, what?

June 7, 2019

Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…
Instagram Branded Content Ads

Instagram Turns Influencers’ Organic Branded Content Posts Into Ads: Impact?

June 6, 2019

Instagram has launched a feature that allows brands to turn influencer posts into ads so that they can reach a larger audience.