Game-changing

Xiaomi Opens Esports Account in SEA With PUBG Mobile Champions

July 4, 2020

The current PUBG Mobile world champions Bigetron Esports have sealed a sponsorship deal with Chinese smartphone…

Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart

June 14, 2020

As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…

ICC Approve Test Shirt Sponsorship As Part Of COVID-19 Response

June 14, 2020

In a break from tradition, the International Cricket Council (ICC) has sanctioned prominent front-of-shirt sponsors during…

J.League Unveils Mobile App Bringing Fan Noise To Empty Stadia

May 29, 2020

Technology company Yamaha and J.League clubs have trialled a fan engagement platform to bring in remote crowd…

League of Legends (LoL) Launches In-Game Sponsor Ads

May 28, 2020

Riot Games has announced a new digital sponsorship banner that will appear during League of Legends…

China’s Twitch Douyu Tap Males For Livestreamed E-Commerce

April 9, 2020

While Gen Z females are the main audience for China’s thriving commercial livestreams, Douyu wants to…

Borussia Dortmund Wows With Impressive Livestream Activation In China

March 18, 2020

Bundesliga giant Borussia Dortmund have attracted a total of 2.9m viewers in China thanks to a…

Pizza Hut and Ikea Dish Out A Cheeky Campaign In HK

March 14, 2020

Pizza Hut and Ikea have recently collaborated on a unique campaign in Hong Kong. The cheeky campaign has…

AirAsia Experiments With Virtual Influencer Miss AVA

March 7, 2020

AirAsia has unveiled a virtual influencer named Miss AVA, an evolution of its chatbot named AVA…

Formula One Revs Up Green Credentials With Latest Partnership

January 24, 2020

With climate change hogging the headlines, Formula One and its governing body, the International Automobile Federation…