March 13, 2019
Dentsu has won media and marketing rights to the International Federation of Sport Climbing's (IFSC) events ahead of the sport’s debut at the Tokyo 2020 Olympic Games.
March 2, 2019
Nike has officially signed a game-changing, four-year partnership with the pre-eminent Chinese esports series - the League of Legends Pro League (LPL).
February 18, 2019
Indonesian telco Telkomsel has taken a break from the norm by creating a rom-com web series to improve its digital lifestyle experience for its customers.
February 16, 2019
An off-kilter collaboration featuring a popular mobile game and a global lipstick brand has rung the tills for the sponsor in China recently.
January 27, 2019
Malaysian bank RHB has released a creative short film in the advent of Chinese New Year, blending together positive storytelling and - in a break from cliché -…
January 19, 2019
The world’s largest wearable device maker Huami has signed a deal with McLaren that will see the Chinese firm produce wearables for the British motorsport team.
January 17, 2019
E-commerce major Rakuten - shirt sponsor of FC Barcelona - has revealed that the stadia of its two Japanese sports teams will operate on fully cashless systems from…
January 11, 2019
FMCG giant Procter & Gamble (P&G) is melding consumer insights and new technology to create goods and services that combine “what’s needed with what’s possible” according to chief…
January 8, 2019
In the latest activation of its ongoing Passion Made Possible campaign, the Singapore Tourism Board (STB) has focused on budding athletes in the city, particularly those in niche…
December 6, 2018
The world's leading energy drink Red Bull has begun to increase its presence in Vietnam, but it has drifted away from its usual high-octane portfolio of adrenaline sports…