Game-changing

Nissin Ramen WWE Nakamura

WWE Partners Noodle Giant In Could-Only-Be Japan Campaign!

May 21, 2019

Of all the US franchises based in Asia, arguably none has as much regional appeal pull as WWE. The Wrestling platform has largely focussed on events and content…
Southampton LD Sports

Mysterious Chinese Startup Secures Southampton Shirt Deal

May 14, 2019

English Premier League (EPL) club Southampton have announced a Chinese startup, still effectively in stealth phase, as their new main sponsor.
Insurer Berjaya Sompo Silent Guardians Prequel

Japanese-Malaysian Insurer Recreates Quirky Branded Content Campaign

April 16, 2019

Berjaya Sompo - the Japanese insurer's joint venture in Malaysia - has released another quirky branded content prequel to follow its successful ‘Silent Guardians’ film last year.
TikTok Spotlight

TikTok Spotlight Uncovers Asian Indie Musical Acts

April 10, 2019

Short video app TikTok recently launched an in-app talent search program to discover indie musicians in South Korea and Japan, following success with a similar campaign on Douyin…
IPL wedding singer rajasthan royals

What the... Wedding Entertainers Gatecrash IPL Rajasthan Royals?!

March 27, 2019

The Indian Premier League (IPL) is vast in its Sponsorship diversity, as it reaches all corners of society... but the latest Sponsorship 'union' has come from beyond leftfield.
Dentsu IFSC

Dentsu Set To Boost Sport Climbing Profile Before Tokyo 2020

March 13, 2019

Dentsu has won media and marketing rights to the International Federation of Sport Climbing's (IFSC) events ahead of the sport’s debut at the Tokyo 2020 Olympic Games.
Nike LPL

Nike Agrees Bumper Chinese eSports Sponsorship Deal With LPL

March 2, 2019

Nike has officially signed a game-changing, four-year partnership with the pre-eminent Chinese esports series - the League of Legends Pro League (LPL).
Telkomsel Branded Content

Indonesia’s Telkomsel Adds Web Series To Sponsorship/Content Portfolio

February 18, 2019

Indonesian telco Telkomsel has taken a break from the norm by creating a rom-com web series to improve its digital lifestyle experience for its customers.
M.A.C. lipstick Mobile Gaming Collab

Lipstick Brand Rings The Tills With Tencent’s Honor of Kings

February 16, 2019

An off-kilter collaboration featuring a popular mobile game and a global lipstick brand has rung the tills for the sponsor in China recently.
RHB CNY eSports

Malaysian Bank Tells Persistence Story at CNY Via eSports

January 27, 2019

Malaysian bank RHB has released a creative short film in the advent of Chinese New Year, blending together positive storytelling and - in a break from cliché -…