Game-changing

TCL Looking For Deals: Breaks New Ground With Asian Esports Platform

November 27, 2020

Chinese consumer electronics giant, TCL - one of the largest players in the TV world -…

World Table Tennis Unlocks Huge New Category With Coca-Cola

November 19, 2020

In a category-breaking move, soft drink giant Coca-Cola is set to back World Table Tennis (WTT),…

Emerging Fantasy Gaming Brand Replaces Nike as Indian Cricket Kit Sponsor

November 5, 2020

A local brand with no roots in the sporting apparel world has replaced Nike as the…

Red Bull Shows It Can Go Beyond Adrenaline Sports In Local Markets

October 9, 2020

World renowned for its mammoth roster of adrenaline sport sponsorship, Red Bull has now shown that…

AirAsia Boosts Southeast Asian Pop Music Scene

September 24, 2020

Last December, AirAsia struck a record label partnership with Universal Music Group (UMG), expanding its portfolio…

Little Known Asian Investment Firm Surprises With Juventus Deal

September 18, 2020

Serie A giant Juventus continues its commercial expansion in Asia, securing a deal with fledging HK-headquartered…

Puma Makes Massive Statement in Football with Neymar Deal

September 16, 2020

Sponsorship strategies don't get much bigger than this. Brazilian footballing icon Neymar has sealed a partnership…
Tesla Mobile Gaming Tencent

Tesla Breaks New Ground With Tencent Gaming

September 10, 2020

The electric carmaker Tesla - owned by firebrand entrepreneur Elon Musk - has emulated Maserati through…
DBS Fornite Campaign

Bank Recreates Iconic Club in Fortnite To Target Younger Audiences

September 4, 2020

DBS Bank has hit two birds with one stone in its recent collaboration with The Secret…

Two Massive Gamechangers Partner: Spotify & League of Legends

August 27, 2020

Spotify has scored a landmark deal with video game developer Riot Games, to become the official…