Game-changing

Dentsu IFSC

Dentsu Set To Boost Sport Climbing Profile Before Tokyo 2020

March 13, 2019

Dentsu has won media and marketing rights to the International Federation of Sport Climbing's (IFSC) events ahead of the sport’s debut at the Tokyo 2020 Olympic Games.
Nike LPL

Nike Agrees Bumper Chinese eSports Sponsorship Deal With LPL

March 2, 2019

Nike has officially signed a game-changing, four-year partnership with the pre-eminent Chinese esports series - the League of Legends Pro League (LPL).
Telkomsel Branded Content

Indonesia’s Telkomsel Adds Web Series To Sponsorship/Content Portfolio

February 18, 2019

Indonesian telco Telkomsel has taken a break from the norm by creating a rom-com web series to improve its digital lifestyle experience for its customers.
M.A.C. lipstick Mobile Gaming Collab

Lipstick Brand Rings The Tills With Tencent’s Honor of Kings

February 16, 2019

An off-kilter collaboration featuring a popular mobile game and a global lipstick brand has rung the tills for the sponsor in China recently.
RHB CNY eSports

Malaysian Bank Tells Persistence Story at CNY Via eSports

January 27, 2019

Malaysian bank RHB has released a creative short film in the advent of Chinese New Year, blending together positive storytelling and - in a break from cliché -…
Huami McLaren

Wearables Leader Partners McLaren As IOT Activity Grows

January 19, 2019

The world’s largest wearable device maker Huami has signed a deal with McLaren that will see the Chinese firm produce wearables for the British motorsport team.
Rakuten Cashless Stadia

Rakuten Shows Barcelona What Smart Stadiums Look Like

January 17, 2019

E-commerce major Rakuten - shirt sponsor of FC Barcelona - has revealed that the stadia of its two Japanese sports teams will operate on fully cashless systems from…
FMCG Procter & Gamble (P&G) SK-II

FMCG Giant P&G Gets Techy With Consumer Insights

January 11, 2019

FMCG giant Procter & Gamble (P&G) is melding consumer insights and new technology to create goods and services that combine “what’s needed with what’s possible” according to chief…
STB Unstoppable Tourism Board

Tourism Board Switches Formulaic Celebrity Sports For Local Talent

January 8, 2019

In the latest activation of its ongoing Passion Made Possible campaign, the Singapore Tourism Board (STB) has focused on budding athletes in the city, particularly those in niche…
Red Bull Vietnam

Red Bull Pitches To The Dragons As It Ramps Up In Vietnam

December 6, 2018

The world's leading energy drink Red Bull has begun to increase its presence in Vietnam, but it has drifted away from its usual high-octane portfolio of adrenaline sports…