Game-changing

Formula One Revs Up Green Credentials With Latest Partnership

January 24, 2020

With climate change hogging the headlines, Formula One and its governing body, the International Automobile Federation…
Shanghai F1 Grand Prix

Online Bookmaker Changes Odds With Formula One Deal In Asia

January 10, 2020

Global motorsport series Formula One has announced its first ever gambling sponsor in the form of…

Netflix To Create Animated Series Based On "Line Friends"

December 13, 2019

Netflix is poised to work on an original slapstick comedy animation series featuring the Brown &…
Olympics Airbnb

Feature: Airbnb Breaks New Ground As Official Sponsor of the Olympic Games

December 3, 2019

Airbnb has broken new ground in the Sponsorship marketplace by becoming an official sponsor of the…
Superbloke Manchester City

Blockchain First: Superbloke Game Raises Profile With Manchester City

August 27, 2019

South Korean sports service developer Superbloke has become Manchester City’s first Blockchain-based Gacha partner in a regional deal.
Asics Kard

Asics Experiments With Non-Sport Celeb Endorsement In Southeast Asia

August 17, 2019

Japanese sport brand Asics has announced K-pop group Kard as its new brand ambassador across Southeast Asia, focusing on social media exposure.
Jointfit #KeepOnRollin Joe Taslim

Indonesian Pharma Gets Braver With Celeb-driven Short Film

August 6, 2019

Indonesian roller gel supplement Jointfit has pushed itself into braver territory with an innovative Branded Content platform, including a film based on the life of its celebrity endorser.
Iberia La Liga China

Iberia Moves Into Its First Asian Sponsorship In China; Scores La Liga Deal

August 1, 2019

Spanish carrier Iberia and LaLiga have signed a regional sponsorship in China which will make the airline Spain’s top-tier football league’s official partner for the upcoming season.
Blibli Indonesia Open

Djarum Owned E-Tailer Blibli Dives Into Video Streaming; Leverages On Indonesia Open Sponsorship

July 17, 2019

Indonesian e-commerce platform Blibli, owned by tobacco giant Djarum Group, has launched an on-demand video streaming platform called Blibli Play.
Bali United IPO

Liga 1’s Bali United FC Scores Historic IPO In Southeast Asia

July 3, 2019

Bali United FC became Southeast Asia’s first professional football club to go public, raising over US$24.7m at its IPO on the Indonesia Stock Exchange two weeks ago.