May 21, 2019
Of all the US franchises based in Asia, arguably none has as much regional appeal pull as WWE. The Wrestling platform has largely focussed on events and content…
May 14, 2019
English Premier League (EPL) club Southampton have announced a Chinese startup, still effectively in stealth phase, as their new main sponsor.
April 16, 2019
Berjaya Sompo - the Japanese insurer's joint venture in Malaysia - has released another quirky branded content prequel to follow its successful ‘Silent Guardians’ film last year.
April 10, 2019
Short video app TikTok recently launched an in-app talent search program to discover indie musicians in South Korea and Japan, following success with a similar campaign on Douyin…
March 27, 2019
The Indian Premier League (IPL) is vast in its Sponsorship diversity, as it reaches all corners of society... but the latest Sponsorship 'union' has come from beyond leftfield.
March 13, 2019
Dentsu has won media and marketing rights to the International Federation of Sport Climbing's (IFSC) events ahead of the sport’s debut at the Tokyo 2020 Olympic Games.
March 2, 2019
Nike has officially signed a game-changing, four-year partnership with the pre-eminent Chinese esports series - the League of Legends Pro League (LPL).
February 18, 2019
Indonesian telco Telkomsel has taken a break from the norm by creating a rom-com web series to improve its digital lifestyle experience for its customers.
February 16, 2019
An off-kilter collaboration featuring a popular mobile game and a global lipstick brand has rung the tills for the sponsor in China recently.
January 27, 2019
Malaysian bank RHB has released a creative short film in the advent of Chinese New Year, blending together positive storytelling and - in a break from cliché -…