Game-changing

South Korea’s Artify Poised To Shake Up Asian Music Industry With NFTs

August 31, 2021

With the rise of NFTs in the art world, it was only a matter of when…
K-League NFT

K-League Dives Deeper Into NFTs With "Content Collectibles"

May 20, 2021

One of Asia’s major football leagues, the K-League, is entrenching itself further in the non-fungible token…

Matsuyama’s Win Could Be Worth Up To US$600m In Endorsements

April 15, 2021

Japanese golfer Hideki Matsuyama’s recent landmark triumph at the US Masters should be the catalyst for…

Virtual Influencers Are The Latest Moneymakers For The Gaming World

January 13, 2021

China continues to be at the cutting-edge of developing virtual influencers; once only synonymous with the…

TCL Looking For Deals: Breaks New Ground With Asian Esports Platform

November 27, 2020

Chinese consumer electronics giant, TCL - one of the largest players in the TV world -…

World Table Tennis Unlocks Huge New Category With Coca-Cola

November 19, 2020

In a category-breaking move, soft drink giant Coca-Cola is set to back World Table Tennis (WTT),…

Emerging Fantasy Gaming Brand Replaces Nike as Indian Cricket Kit Sponsor

November 5, 2020

A local brand with no roots in the sporting apparel world has replaced Nike as the…

Red Bull Shows It Can Go Beyond Adrenaline Sports In Local Markets

October 9, 2020

World renowned for its mammoth roster of adrenaline sport sponsorship, Red Bull has now shown that…

AirAsia Boosts Southeast Asian Pop Music Scene

September 24, 2020

Last December, AirAsia struck a record label partnership with Universal Music Group (UMG), expanding its portfolio…

Little Known Asian Investment Firm Surprises With Juventus Deal

September 18, 2020

Serie A giant Juventus continues its commercial expansion in Asia, securing a deal with fledging HK-headquartered…