Game-changing

Borussia Dortmund Wows With Impressive Livestream Activation In China

March 18, 2020

Bundesliga giant Borussia Dortmund have attracted a total of 2.9m viewers in China thanks to a…

Pizza Hut and Ikea Dish Out A Cheeky Campaign In HK

March 14, 2020

Pizza Hut and Ikea have recently collaborated on a unique campaign in Hong Kong. The cheeky campaign has…

AirAsia Experiments With Virtual Influencer Miss AVA

March 7, 2020

AirAsia has unveiled a virtual influencer named Miss AVA, an evolution of its chatbot named AVA…

Formula One Revs Up Green Credentials With Latest Partnership

January 24, 2020

With climate change hogging the headlines, Formula One and its governing body, the International Automobile Federation…
Shanghai F1 Grand Prix

Online Bookmaker Changes Odds With Formula One Deal In Asia

January 10, 2020

Global motorsport series Formula One has announced its first ever gambling sponsor in the form of…

Netflix To Create Animated Series Based On "Line Friends"

December 13, 2019

Netflix is poised to work on an original slapstick comedy animation series featuring the Brown &…
Olympics Airbnb

Feature: Airbnb Breaks New Ground As Official Sponsor of the Olympic Games

December 3, 2019

Airbnb has broken new ground in the Sponsorship marketplace by becoming an official sponsor of the…
Superbloke Manchester City

Blockchain First: Superbloke Game Raises Profile With Manchester City

August 27, 2019

South Korean sports service developer Superbloke has become Manchester City’s first Blockchain-based Gacha partner in a regional deal.
Asics Kard

Asics Experiments With Non-Sport Celeb Endorsement In Southeast Asia

August 17, 2019

Japanese sport brand Asics has announced K-pop group Kard as its new brand ambassador across Southeast Asia, focusing on social media exposure.
Jointfit #KeepOnRollin Joe Taslim

Indonesian Pharma Gets Braver With Celeb-driven Short Film

August 6, 2019

Indonesian roller gel supplement Jointfit has pushed itself into braver territory with an innovative Branded Content platform, including a film based on the life of its celebrity endorser.