Chinese automobile Rocket Launches

Chinese Automobile Makers Using Rocket Science Sponsorships?

June 15, 2019

A spacey sponsorship trend has emerged in the Chinese automobile industry with at least two carmakers backing rocket launches this year, claiming it will lead to technological advances…
Tokyo 2020 Anime

Tokyo 2020 First To Feature Official Anime Short

June 13, 2019

Tokyo 2020 will feature the first anime short film commissioned by the International Olympic Committee (IOC).
Puma India ICC World Cup #SockThem

ICC World Cup Spawns Musical Ambush in India. And Virat Kohli dons a Puma sock puppet... Wait, what?

June 7, 2019

Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…
Instagram Branded Content Ads

Instagram Turns Influencers’ Organic Branded Content Posts Into Ads: Impact?

June 6, 2019

Instagram has launched a feature that allows brands to turn influencer posts into ads so that they can reach a larger audience.
Manchester City Mumbai City

Manchester City Set To Invest In ISL’s Mumbai City FC

June 4, 2019

English Premier League champions Manchester City are poised to invest in Indian Super League (ISL) club Mumbai City FC, a major deal set to transform the nation’s football…
Man City JNC Baijiu

Baijiu Brand JNC Partners Manchester City

June 1, 2019

Premier League champions Manchester City have entered into a ground-breaking multi-year partnership with Chinese spirits brand JNC.
Nissin Ramen WWE Nakamura

WWE Partners Noodle Giant In Could-Only-Be Japan Campaign!

May 21, 2019

Of all the US franchises based in Asia, arguably none has as much regional appeal pull as WWE. The Wrestling platform has largely focussed on events and content…
Southampton LD Sports

Mysterious Chinese Startup Secures Southampton Shirt Deal

May 14, 2019

English Premier League (EPL) club Southampton have announced a Chinese startup, still effectively in stealth phase, as their new main sponsor.
Insurer Berjaya Sompo Silent Guardians Prequel

Japanese-Malaysian Insurer Recreates Quirky Branded Content Campaign

April 16, 2019

Berjaya Sompo - the Japanese insurer's joint venture in Malaysia - has released another quirky branded content prequel to follow its successful ‘Silent Guardians’ film last year.
TikTok Spotlight

TikTok Spotlight Uncovers Asian Indie Musical Acts

April 10, 2019

Short video app TikTok recently launched an in-app talent search program to discover indie musicians in South Korea and Japan, following success with a similar campaign on Douyin…