Game-changing

Tinder Swipes Right On Man City

April 7, 2018

A match made in technology heaven? Dating app Tinder has scored a multi-year partnership with English Premier League leaders Manchester City, in a clear signal that this technology…

BMW Breaks Tradition With Drone Racing League Deal

April 5, 2018

BMW in Europe has made a definitive move to target a younger, technically-minded audience group via a deal with Drone Racing League.

Twitter Makes Intentions Clear with Raft of APAC Sporting Content Deals

March 16, 2018

Twitter, with an eye on expanding its sporting footprint with Asian users, has secured another slew of premium video sports content partnerships for the Asia-Pacific region.

Facebook Watch Commisions Kim Kardashian West Original

March 8, 2018

Kim Kardashian West is set to star in her own series called “You Kiddin' Me” which will run on Facebook Watch.

Twitter Live Streams Formula E In Japan

March 1, 2018

Twitter is set to differentiate itself again in the world of content in Asia by scoring a landmark deal with Formula E to live stream races for Japanese…

Spotify Serves Up Cool Malaysian Mall Collab

February 21, 2018

Spotify has enhanced retail experience by helping create consumer recommendations based on music playlists for a Malaysian shopping mall.

Hyundai Shows (VERY) Dark Side At Winter Olympics Activation

February 12, 2018

While most automobile brands lack punch for their global sporting event activations, Hyundai has rewritten the script for 2018 PyeongChang.

Samsung Activates Pyeongchang 2018 With Malaysia's First Winter Olympian

February 9, 2018

Samsung’s latest 2-D animated short about Julian Yee, Malaysia’s first Winter Olympian, has been trying to stimulate interest in the 2018 Winter Olympics in the country.

Challenger Indian Insurer HDFC Life Tickles With Comic-Con

February 8, 2018

India’s first private insurer HDFC Life has taken a novel approach to engage the nation’s millennials by sponsoring the recent Comic-Con Bengaluru.

Malaysian Football Crosses US$200m Mark With Landmark Deals

February 2, 2018

The commercial deals just keep getting bigger for Malaysian football in 2018, scoring a landmark brace from iflix and Telekom Malaysia's unifi this week.