Game-changing

Grab Challenges Go-jek In Indonesia With Recent Content Play

November 27, 2018

Following on the heels of rival Go-Jek, Grab has made a move into the branded content world, scoring a partnership with Indonesia’s Ministry of Tourism.
Japan is finally hosting a PGA Tour tournament after sealing a six-year title sponsorship deal with Japanese online fashion retailer Zozotown.

Japan Cements Position As Asia’s Biggest Golf Sponsorship Market With Zozotown Deal

November 20, 2018

Japan is finally hosting a PGA Tour tournament after sealing a six-year title sponsorship deal with Japanese online fashion retailer Zozotown.

Chinese App Qccr.Com Clinches Landmark Deal With Kobe Bryant

November 20, 2018

Chinese automobile maintenance mobile app, Qccr.com has scored its first brand endorsement deal with NBA legend Kobe Bryant.
vietnam Formula One track map

Vietnam Gives Formula One a Boost; Hosting New Race In 2020

November 4, 2018

Vietnam is poised to become the third Southeast Asian country to host a Formula One race, perfect timing for the new administration which is looking for positive news.
Thai cinema operator Major Cineplex has expanded its cinema business with the launch of a new eSports theatre, claiming to be the first in the world.

Thai Cinema Operator Partners With Dell on World’s First eSports Theatre

October 26, 2018

Thai cinema operator Major Cineplex has expanded its cinema business with the launch of a new eSports theatre, claiming to be the first in the world.

Nike Finally Jumps Into eSports Sponsorship

October 23, 2018

Nike has finally secured its maiden deal in the eSports world, scoring a brand endorsement deal with Chinese Electronic Sports athlete Jian “Uzi” Zihao.
airtel ndtv live-channel-smartphones

Airtel & NDTV Launch World’s First Live Channel For Smartphones

October 16, 2018

Indian TV network NDTV and mobile phone brand Airtel have joined forces to unveil a live channel for smartphones called NDTV Hop to woo the nation's millennials.
Blockchain NBA

Chinese Blockchain Player AntPool Scores Historic NBA Deal

September 29, 2018

Chinese bitcoin mining company AntPool has created history by becoming the first Asian Blockchain brand to sponsor an international sports team.
wechat golf

WeChat's World Dominance Begins With Global Sport

September 26, 2018

Chinese social media platform WeChat is doing what many other messaging apps have feared; it's beginning to market itself to the world, in this case via an international…

Knorr Experiments With In-Video Ad Insertion in HK Drama

September 21, 2018

Unilever is embedding Knorr ads into programming on TVB's myTV Super service, in a landmark initiative led by PHD Hong Kong which uses Mirriad's dynamic insertion technology.