Game-changing

Forbes Ventures Into Philippine Real Estate

September 5, 2013

Forbes Media has selected the Philippines as the site for its foray into branded property development in Asia.

DRB-HICOM Unveils The EurAsia Cup

August 27, 2013

One of Malaysia’s largest conglomerates, DRB-Hicom Bhd was announced as the Presenting Partner of the inaugural EurAsia Cup, which will take place at the Glenmarie Golf and Country…

INSIGHT: Tata Motors breaks mould with fully integrated content partnership in India

August 21, 2013

Tata Motors, India’s largest car manufacturer, has shown its India competitors how to do Branded Content well by rolling out a neat integration of its brand and product into…

Anti-tobacco lobby calls for ban on sponsorship in Malaysia

May 31, 2013

The Malaysian Council for Tobacco Control (MCTC) has called for a complete ban on all advertising, promotion and sponsorship of tobacco products.

Singapore's Health Promotion Board to use branded content to deliver key youth message

February 11, 2013

Singapore's Health Promotion Board has released a unique web based drama which addresses topics such as alcohol abuse, smoking and cheating at school in the screenplay in an…

Airtel Sponsors YouTube IPL Coverage

March 17, 2010

Telecommunications service provider Bharti Airtel has joined YouTube in hosting the video site's live online broadcasts of IPL 3.

HSBC Sponsors IPL on YouTube

March 1, 2010

HSBC has become a major sponsor of YouTube's live online broadcast of IPL matches this season in a groundbreaking deal.

AirAsia Sponsors Oakland Raiders

June 26, 2009

AirAsia has signed a deal to sponsor US NFL team Oakland Raiders. The deal is said to be worth RM 1million and will see the airline displaying the…

Sponsors Contribute RMB9 billion to World Expo's RMB10 billion IT Cost

December 19, 2008

The IT manager for the Shanghai World Expo 2010 has announced that the city will spend over one billion RMB on IT equipment and services during the expo,…