Game-changing

Blockchain First: Superbloke Game Raises Profile With Manchester City

August 27, 2019

South Korean sports service developer Superbloke has become Manchester City’s first Blockchain-based Gacha partner in a regional deal.

Asics Experiments With Non-Sport Celeb Endorsement In Southeast Asia

August 17, 2019

Japanese sport brand Asics has announced K-pop group Kard as its new brand ambassador across Southeast Asia, focusing on social media exposure.

Indonesian Pharma Gets Braver With Celeb-driven Short Film

August 6, 2019

Indonesian roller gel supplement Jointfit has pushed itself into braver territory with an innovative Branded Content platform, including a film based on the life of its celebrity endorser.

Iberia Moves Into Its First Asian Sponsorship In China; Scores La Liga Deal

August 1, 2019

Spanish carrier Iberia and LaLiga have signed a regional sponsorship in China which will make the airline Spain’s top-tier football league’s official partner for the upcoming season.

Djarum Owned E-Tailer Blibli Dives Into Video Streaming; Leverages On Indonesia Open Sponsorship

July 17, 2019

Indonesian e-commerce platform Blibli, owned by tobacco giant Djarum Group, has launched an on-demand video streaming platform called Blibli Play.

Liga 1’s Bali United FC Scores Historic IPO In Southeast Asia

July 3, 2019

Bali United FC became Southeast Asia’s first professional football club to go public, raising over US$24.7m at its IPO on the Indonesia Stock Exchange two weeks ago.

Google's Lands Their Biggest Sponsorship in Asia: Tokyo 2020

July 2, 2019

The Japanese arm of Google has joined the burgeoning list of domestic companies backing the upcoming Tokyo 2020 Olympic and Paralympic Games.

Tokyo 2020 Scores Record Domestic Sponsorship Haul: Almost 3x Beijing 2008

June 28, 2019

The Tokyo 2020 Olympic and Paralympic Games have generated in excess of US$3b in domestic sponsorship revenue, a new record for the quadrennial event and almost 3x the…

Case Study: Real Estate Firm JLL Wows Market With An Immersive Spin On Climbing

June 23, 2019

In a highly creative Sponsorship deal, real estate consultancy firm JLL has deployed an immersive technology campaign that centres on Climbing.

Rakuten Invests Deeper Into Sport With Own OTT Platform

June 15, 2019

From international Sponsorship positions to team ownership and now its own content platform, the leading Japanese eCommerce platform Rakuten is spreading its roots deeper and deeper into the…