Intelligence Reports (MEMBERS ONLY)

ICC Royal Stag whisky

South Asian Whisky Brand Increases Spend 3x With Cricket & Music

December 14, 2018

The whisky brand Royal Stag is a household name in India, and a dominant brand in its category. And despite a steady sponsorship investment pattern in the past…
Honor Huawei

Huawei / Honor Go Big Into Pop Culture

November 6, 2018

Smartphone brand Huawei announced its backing of an art exhibition in Hong Kong in the same week that its title sponsorship of SPop Sing! - the singing variety…
AXA Liverpool

AXA Borrows EPL Strategy From Rivals AIA and Ping An

October 5, 2018

French insurer AXA has scored a deal with Liverpool FC as the club’s first Global Insurance Partner in a multi-year deal, as part of a bid to push…
Ganten FIBA

Ganten Proves Global Ambitions With Basketball Deal

September 1, 2018

Chinese mineral water brand Ganten has secured a global partnership deal with FIBA, the International Basketball Federation late last week.
South Korea’s largest chaebol (conglomerate) and a regular supporter of sports inside South Korea, has made a landmark, three-year deal with Spanish football giant FC Barcelona.

South Korean Top 5 Chaebol Breaks Out Of Asia

August 23, 2018

One of South Korea’s largest chaebols (family-controlled conglomerate) and a regular supporter of sports inside South Korea, has made a landmark, three-year deal with Spanish football giant Barcelona.
Asahi Kasei motorsports

Challenger Brand Asahi Kasei Scores First Motorsport Deal

July 27, 2018

The chemical and materials multinational Asahi Kasei might be a challenger brand for its category in the Asian sponsorship market but it has scored a landmark global partnership…
pharma mundipharma betadine

Pharma Giant Steps Out Of Asian Sponsorship Shadows in 2018

June 28, 2018

A German pharma company and its flagship consumer facing brand has quietly come out of the shadows in Asia by leveraging some large sports and non-sports sponsorship platforms,…

How Is Mercedes Performing In The Asian Sponsorship Race?

June 24, 2018

Mercedes-Benz is set to spend over a billion dollars on paid media globally in 2018, but how is the brand performing across the Asian sponsorship landscape? We dive…
Pernod Ricard

Pernod Ricard Raises Its China Sponsorship Game

June 15, 2018

French spirits behemoth Pernod Ricard is targeting millennials in a bid to boost its share of China’s US$156b alcohol market.

Challenger HK Telco Shows Its Colours With Programmatic Content Stunt

June 8, 2018

Hong Kong’s third largest telco SmarTone has launched an innovative out-of-home campaign that gives clues to its core brand DNA.