September 14, 2019
Japanese cosmetics brand Shiseido has begun to spend deeper in Sponsorship over the last few years, and - with some analysis - the firm has the right corporate…
September 7, 2019
A disruptor in the highly competitive foreign exchange (Forex) sector is amassing a portfolio of sports sponsorship platforms as it bids aggressively to become the market leader. Its…
August 23, 2019
Li-Ning has just signed an interesting local deal in Malaysia, replacing the country's sponsorship leader for the country. Yet, across Asia, the brand is still trying to reach…
April 23, 2019
Budweiser Experiences recently launched ‘Be A King’ - its branded content campaign in India - with a short featuring two of the nation’s brightest hip hop stars.
April 6, 2019
The Japanese watch firm Casio backs the FISE World Series, a multi-disciplinary extreme sports platform which includes Asian pit stops in Saudi Arabia, Japan and China.
March 26, 2019
Cruise company Royal Caribbean International has launched ‘The Weekend Swap’, its latest marketing campaign in Singapore by collaborating with a local record label.
March 20, 2019
Quick-service restaurant KFC has launched a cheeky new campaign in Malaysia starring a fictional Instagram personality who photobombs popular local KOLs.
February 3, 2019
ASN has just released its Sponsorship market overview on Thailand for 2018 with commentary from local agencies on the performance of the Southeast Asian marketplace.
December 14, 2018
The whisky brand Royal Stag is a household name in India, and a dominant brand in its category. And despite a steady sponsorship investment pattern in the past…
November 6, 2018
Smartphone brand Huawei announced its backing of an art exhibition in Hong Kong in the same week that its title sponsorship of SPop Sing! - the singing variety…