Intelligence Reports (MEMBERS ONLY)

Standard Chartered Showing Signs of Sponsorship Shift To Non-Sport

July 3, 2021

"Journey to Net Zero" is financial services giant Standard Chartered's latest branded content collaboration with BBC…
Soju Brand Jinro AFF Suzuki Cup

Soju Category Leader Eyes Southeast Asian Expansion With AFF Suzuki Cup

November 12, 2020

Jinro - the leading maker of soju, the South Korean rice wine akin to China's baijiu…
Gatsby emerging talent

Gatsby Maintains 'Emerging Talent' Sponsorship Strategy

October 1, 2020

The male grooming products industry is set to hit US$60 billion this year and Japanese brand Gatsby…

Nissin Foods Maintains Steady Sponsorship Investment Portfolio: Adds HK Olympians

April 2, 2020

The Sports Federation and Olympic Committee of Hong Kong, (SF&OC) has added Japanese Nissin Foods to…

Chinese-British Auto MG Steps On Sponsorship Gas in Asia

November 22, 2019

British heritage car brand MG Motor, owned by China’s SAIC Motors, is starting to break out…
Shiseido China Sports Sponsorships

Shiseido CEO Reveals Sponsorship Growth Plan: Logical Business Fundamentals Support

September 14, 2019

Japanese cosmetics brand Shiseido has begun to spend deeper in Sponsorship over the last few years, and - with some analysis - the firm has the right corporate…
Borussia Dortmund InstaForex Forex

Aggressive Forex Firm Expands Portfolio To Target Asia

September 7, 2019

A disruptor in the highly competitive foreign exchange (Forex) sector is amassing a portfolio of sports sponsorship platforms as it bids aggressively to become the market leader. Its…
Li-Ning 2019 Sepak Takraw League

Li-Ning Seals Sepak Takraw Deal In Malaysia: Still Ranks 2nd Overall in Asia

August 23, 2019

Li-Ning has just signed an interesting local deal in Malaysia, replacing the country's sponsorship leader for the country. Yet, across Asia, the brand is still trying to reach…
Budweiser Experiences Be A King India

Budweiser Extends Music Strategy From China to India

April 23, 2019

Budweiser Experiences recently launched ‘Be A King’ - its branded content campaign in India - with a short featuring two of the nation’s brightest hip hop stars.
FISE festival extreme casio

Will Casio Plunge Deeper Into Niche Sponsorships?

April 6, 2019

The Japanese watch firm Casio backs the FISE World Series, a multi-disciplinary extreme sports platform which includes Asian pit stops in Saudi Arabia, Japan and China.