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Game-changing Singapore-Based Crypto Firm Lands Huge Staples Center Deal
November 28, 2021
A Singapore-based crypto firm has signed a mammoth deal with the iconic sports and entertainment venue…
ONE Esports Secures A Trio Of Sponsorship Deals
November 11, 2021
ONE Esports has secured a raft of sponsorship deals with blue-chip brands; insurance firm FWD, leading…
Standard Chartered Showing Signs of Sponsorship Shift To Non-Sport
July 3, 2021
"Journey to Net Zero" is financial services giant Standard Chartered's latest branded content collaboration with BBC…
Soju Category Leader Eyes Southeast Asian Expansion With AFF Suzuki Cup
November 12, 2020
Jinro - the leading maker of soju, the South Korean rice wine akin to China's baijiu…
Gatsby Maintains 'Emerging Talent' Sponsorship Strategy
October 1, 2020
The male grooming products industry is set to hit US$60 billion this year and Japanese brand Gatsby…
Nissin Foods Maintains Steady Sponsorship Investment Portfolio: Adds HK Olympians
April 2, 2020
The Sports Federation and Olympic Committee of Hong Kong, (SF&OC) has added Japanese Nissin Foods to…
Chinese-British Auto MG Steps On Sponsorship Gas in Asia
November 22, 2019
British heritage car brand MG Motor, owned by China’s SAIC Motors, is starting to break out…
Shiseido CEO Reveals Sponsorship Growth Plan: Logical Business Fundamentals Support
September 14, 2019
Japanese cosmetics brand Shiseido has begun to spend deeper in Sponsorship over the last few years, and - with some analysis - the firm has the right corporate…
Aggressive Forex Firm Expands Portfolio To Target Asia
September 7, 2019
A disruptor in the highly competitive foreign exchange (Forex) sector is amassing a portfolio of sports sponsorship platforms as it bids aggressively to become the market leader. Its…
Li-Ning Seals Sepak Takraw Deal In Malaysia: Still Ranks 2nd Overall in Asia
August 23, 2019
Li-Ning has just signed an interesting local deal in Malaysia, replacing the country's sponsorship leader for the country. Yet, across Asia, the brand is still trying to reach…
