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Hyundai Crisis in China Extends to Sponsorship Commitments
September 5, 2017
Hyundai Motor Company is in a mess in China. A rift within its joint venture, unpaid bills leading to a disrupted supply chain, a sales crash... all of…
Unknown Chinese Smartphone Leagoo Partners Spurs To Grow Global Brand
August 23, 2017
In a bid to increase its global awareness, relative unknown Chinese smartphone brand Leagoo has inked a five-year deal with EPL club Tottenham Hotspur as the club’s official…
Challenger Handset Brand Panasonic Poised To Increase Marketing Spends In India
August 15, 2017
Panasonic will pump in about US$31.24m this year in the marketing and promotion of its smartphones as it jostles with the likes of Samsung, Xiaomi and Lenovo in…
Courts Asia Set To Increase Marketing Spends With Regional Expansion
August 14, 2017
When we recall home furnishing and electronics retailer Courts moves in the sports and content landscape, we probably think of its prior football partnerships, namely a regional deal…
Sony Re-Emerges at the International Champions Cup
August 1, 2017
At the recently completed International Champions Cup in Singapore, one sponsor stood out for two reasons - its re-emergence in the Sponsorship space, and their above average activation…
Report: How Brands Are Banking On Short-Form Video In China
May 25, 2017
Move over Snapchat and Instagram. Brands in China are using a more sophisticated beast when it comes to short-form video, according to research agency Chozan.
Interview: Tiger Beer Makes Surprise Return to Sports Sponsorship
April 5, 2017
Asia Pacific Breweries (APB) flagship brand Tiger Beer has made a surprise move back into sports sponsorship via a deal with Rugby Singapore for the IRB HSBC Singapore…
MasterCard Making Noises to Push Back into India’s Sponsorship Market
January 27, 2017
Mastercard is planning to strengthen its sponsorship presence in India by getting involved in more local sporting events.
Hong Kong’s Sponsorship Market Set For Austerity in 2017
October 20, 2016
Hong Kong’s Sponsorship market is bracing itself for an austere 2017, and beyond, as the government plans to shelve its Mega Events Fund (MEF) in March next year.
Malaysia Airlines Rises from the Ashes with Liverpool FC, Overwriting Domestic Strategy with Global Play
October 12, 2016
In a dramatic about face in Sponsorship strategy - and PR perceptions - Malaysia Airlines are on the verge of an aggressive marketing play in world sport, displacing…
