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Courts Asia Set To Increase Marketing Spends With Regional Expansion
August 14, 2017
When we recall home furnishing and electronics retailer Courts moves in the sports and content landscape, we probably think of its prior football partnerships, namely a regional deal…
Sony Re-Emerges at the International Champions Cup
August 1, 2017
At the recently completed International Champions Cup in Singapore, one sponsor stood out for two reasons - its re-emergence in the Sponsorship space, and their above average activation…
Report: How Brands Are Banking On Short-Form Video In China
May 25, 2017
Move over Snapchat and Instagram. Brands in China are using a more sophisticated beast when it comes to short-form video, according to research agency Chozan.
Interview: Tiger Beer Makes Surprise Return to Sports Sponsorship
April 5, 2017
Asia Pacific Breweries (APB) flagship brand Tiger Beer has made a surprise move back into sports sponsorship via a deal with Rugby Singapore for the IRB HSBC Singapore…
MasterCard Making Noises to Push Back into India’s Sponsorship Market
January 27, 2017
Mastercard is planning to strengthen its sponsorship presence in India by getting involved in more local sporting events.
Hong Kong’s Sponsorship Market Set For Austerity in 2017
October 20, 2016
Hong Kong’s Sponsorship market is bracing itself for an austere 2017, and beyond, as the government plans to shelve its Mega Events Fund (MEF) in March next year.
Malaysia Airlines Rises from the Ashes with Liverpool FC, Overwriting Domestic Strategy with Global Play
October 12, 2016
In a dramatic about face in Sponsorship strategy - and PR perceptions - Malaysia Airlines are on the verge of an aggressive marketing play in world sport, displacing…
AirAsia Finally Boards The K-Wave Flight
September 16, 2016
Following Air Asia’s high profile collaboration with South Indian superstar Rajnikanth for his recent blockbuster Kabali, the airline is finally ready to board the K-wave bandwagon.
Challenger Tourist Board Breaks The Mould With Branded Content Push in 2016
August 29, 2016
Asian pay TV operator Celestial Tiger Entertainment is diversifying into the original content business with the reality series, The Ultimate BROcation, and has found funding from a fast-rising spender…
Leading Korean Conglomerate Likely To Scale Back Spend As New Drama Unfolds in North Asia
August 24, 2016
Korean conglomerate Lotte Group has found itself neck-deep in the controversial THAAD missile crisis between South Korea and China, a catch-22 which will certainly have an impact on…
