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KFC Malaysia’s Recent Campaign Follows GoJek’s Humorous Rulebook
March 20, 2019
Quick-service restaurant KFC has launched a cheeky new campaign in Malaysia starring a fictional Instagram personality who photobombs popular local KOLs.
Thailand Sponsorship Market Grew By A Promising 19% In 2018
February 3, 2019
ASN has just released its Sponsorship market overview on Thailand for 2018 with commentary from local agencies on the performance of the Southeast Asian marketplace.
South Asian Whisky Brand Increases Spend 3x With Cricket & Music
December 14, 2018
The whisky brand Royal Stag is a household name in India, and a dominant brand in its category. And despite a steady sponsorship investment pattern in the past…
Huawei / Honor Go Big Into Pop Culture
November 6, 2018
Smartphone brand Huawei announced its backing of an art exhibition in Hong Kong in the same week that its title sponsorship of SPop Sing! - the singing variety…
Quiet Giant Shell Increases Spend In Branded Content
October 31, 2018
As part of their #makethefuture campaign around next-generation technologies, Shell, the Petrochemical leader has partnered CNN’s branded content arm, Great Big Story.
AXA Borrows EPL Strategy From Rivals AIA and Ping An
October 5, 2018
French insurer AXA has scored a deal with Liverpool FC as the club’s first Global Insurance Partner in a multi-year deal, as part of a bid to push…
Ganten Proves Global Ambitions With Basketball Deal
September 1, 2018
Chinese mineral water brand Ganten has secured a global partnership deal with FIBA, the International Basketball Federation late last week.
South Korean Top 5 Chaebol Breaks Out Of Asia
August 23, 2018
One of South Korea’s largest chaebols (family-controlled conglomerate) and a regular supporter of sports inside South Korea, has made a landmark, three-year deal with Spanish football giant Barcelona.
Challenger Brand Asahi Kasei Scores First Motorsport Deal
July 27, 2018
The chemical and materials multinational Asahi Kasei might be a challenger brand for its category in the Asian sponsorship market but it has scored a landmark global partnership…
Pharma Giant Steps Out Of Asian Sponsorship Shadows in 2018
June 28, 2018
A German pharma company and its flagship consumer facing brand has quietly come out of the shadows in Asia by leveraging some large sports and non-sports sponsorship platforms,…
