Intelligence Reports (MEMBERS ONLY)

How Is Mercedes Performing In The Asian Sponsorship Race?

June 24, 2018

Mercedes-Benz is set to spend over a billion dollars on paid media globally in 2018, but how is the brand performing across the Asian sponsorship landscape? We dive…
Pernod Ricard

Pernod Ricard Raises Its China Sponsorship Game

June 15, 2018

French spirits behemoth Pernod Ricard is targeting millennials in a bid to boost its share of China’s US$156b alcohol market.
SmarTone

Challenger HK Telco Shows Its Colours With Programmatic Content Stunt

June 8, 2018

Hong Kong’s third largest telco SmarTone has launched an innovative out-of-home campaign that gives clues to its core brand DNA.
hyundai football chelsea

Hyundai Builds Brand Equity With Chelsea: Reinforcing Resurgent Asian Portfolio

May 16, 2018

Chelsea FC's commercial coffers are brimming after its latest sleeve sponsorship deal with South Korean auto giant, Hyundai. The deal represents an interesting signal to ASN's analysts and…
yum india sponsorship spend

Is It Time For Yum Brands To Raise Sponsorship Spend In India?

May 9, 2018

Yum Brands - holding company of quick-service restaurants KFC, Pizza Hut and Taco Bell - has seen double-digit revenue growth for Q1-2018 in India but its Sponsorship is…
Nivea Astro

Case Study: Nivea. Household Brand Needs To Swap Reservation For Ambition

May 1, 2018

Nivea - made by German FMCG giant Beiersdorf AG - is a relatively well-known household name, but the brand has never really made any waves in Asia. Not…
vatti white goods

Chinese White Goods Brand Backs Les Bleus in Latest World Cup Deal

March 9, 2018

Chinese "White Goods" manufacturer Vatti has secured a partnership deal with the French National Football Team, ahead of the FIFA World Cup in Russia, to licence the IP…
new balance

New Balance Targeting Specific "Gamechangers" Audience for Growth

February 17, 2018

American sports brand New Balance believes reaching “gamechangers” – an audience mostly falling within the 14–24-year-old demographic – can have knock-on benefits in engaging other key consumer segments.

What Could Be Amazon India’s Next Moves In The Sponsorship Race?

February 15, 2018

Amazon India is keen to launch its own label of beauty and personal care products, according to the Economic Times.
rola celebrities japan

Which Celebrities Rule The Japanese Endorsement Market?

January 23, 2018

We all know that Asian brands love a good celebrity endorsement - just last week we reported on India's fascination - now it's the turn of Japan and…