June 24, 2018
Mercedes-Benz is set to spend over a billion dollars on paid media globally in 2018, but how is the brand performing across the Asian sponsorship landscape? We dive…
June 15, 2018
French spirits behemoth Pernod Ricard is targeting millennials in a bid to boost its share of China’s US$156b alcohol market.
June 8, 2018
Hong Kong’s third largest telco SmarTone has launched an innovative out-of-home campaign that gives clues to its core brand DNA.
May 16, 2018
Chelsea FC's commercial coffers are brimming after its latest sleeve sponsorship deal with South Korean auto giant, Hyundai. The deal represents an interesting signal to ASN's analysts and…
May 9, 2018
Yum Brands - holding company of quick-service restaurants KFC, Pizza Hut and Taco Bell - has seen double-digit revenue growth for Q1-2018 in India but its Sponsorship is…
May 1, 2018
Nivea - made by German FMCG giant Beiersdorf AG - is a relatively well-known household name, but the brand has never really made any waves in Asia. Not…
March 9, 2018
Chinese "White Goods" manufacturer Vatti has secured a partnership deal with the French National Football Team, ahead of the FIFA World Cup in Russia, to licence the IP…
February 17, 2018
American sports brand New Balance believes reaching “gamechangers” – an audience mostly falling within the 14–24-year-old demographic – can have knock-on benefits in engaging other key consumer segments.
February 15, 2018
Amazon India is keen to launch its own label of beauty and personal care products, according to the Economic Times.
January 23, 2018
We all know that Asian brands love a good celebrity endorsement - just last week we reported on India's fascination - now it's the turn of Japan and…