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South Korean Top 5 Chaebol Breaks Out Of Asia
August 23, 2018
One of South Korea’s largest chaebols (family-controlled conglomerate) and a regular supporter of sports inside South Korea, has made a landmark, three-year deal with Spanish football giant Barcelona.
Challenger Brand Asahi Kasei Scores First Motorsport Deal
July 27, 2018
The chemical and materials multinational Asahi Kasei might be a challenger brand for its category in the Asian sponsorship market but it has scored a landmark global partnership…
Pharma Giant Steps Out Of Asian Sponsorship Shadows in 2018
June 28, 2018
A German pharma company and its flagship consumer facing brand has quietly come out of the shadows in Asia by leveraging some large sports and non-sports sponsorship platforms,…
How Is Mercedes Performing In The Asian Sponsorship Race?
June 24, 2018
Mercedes-Benz is set to spend over a billion dollars on paid media globally in 2018, but how is the brand performing across the Asian sponsorship landscape? We dive…
Pernod Ricard Raises Its China Sponsorship Game
June 15, 2018
French spirits behemoth Pernod Ricard is targeting millennials in a bid to boost its share of China’s US$156b alcohol market.
Challenger HK Telco Shows Its Colours With Programmatic Content Stunt
June 8, 2018
Hong Kong’s third largest telco SmarTone has launched an innovative out-of-home campaign that gives clues to its core brand DNA.
Hyundai Builds Brand Equity With Chelsea: Reinforcing Resurgent Asian Portfolio
May 16, 2018
Chelsea FC's commercial coffers are brimming after its latest sleeve sponsorship deal with South Korean auto giant, Hyundai. The deal represents an interesting signal to ASN's analysts and…
Is It Time For Yum Brands To Raise Sponsorship Spend In India?
May 9, 2018
Yum Brands - holding company of quick-service restaurants KFC, Pizza Hut and Taco Bell - has seen double-digit revenue growth for Q1-2018 in India but its Sponsorship is…
Case Study: Nivea. Household Brand Needs To Swap Reservation For Ambition
May 1, 2018
Nivea - made by German FMCG giant Beiersdorf AG - is a relatively well-known household name, but the brand has never really made any waves in Asia. Not…
Chinese White Goods Brand Backs Les Bleus in Latest World Cup Deal
March 9, 2018
Chinese "White Goods" manufacturer Vatti has secured a partnership deal with the French National Football Team, ahead of the FIFA World Cup in Russia, to licence the IP…
