Intelligence Reports (MEMBERS ONLY)

new balance

New Balance Targeting Specific "Gamechangers" Audience for Growth

February 17, 2018

American sports brand New Balance believes reaching “gamechangers” – an audience mostly falling within the 14–24-year-old demographic – can have knock-on benefits in engaging other key consumer segments.

What Could Be Amazon India’s Next Moves In The Sponsorship Race?

February 15, 2018

Amazon India is keen to launch its own label of beauty and personal care products, according to the Economic Times.
rola celebrities japan

Which Celebrities Rule The Japanese Endorsement Market?

January 23, 2018

We all know that Asian brands love a good celebrity endorsement - just last week we reported on India's fascination - now it's the turn of Japan and…

FORECAST: What can we expect from the BIGGEST SPONSOR IN ASIA as it enters Singapore?

January 17, 2018

The dominant Chinese handset brand VIVO has finally made its debut in the Singapore market... but what can we expect from the biggest sponsor in Asia in 2016?
hsbc bwf partnership

HSBC Signals Strategy Shift As It Partners With BWF

January 10, 2018

In a major sponsorship coup for badminton, its global authority - the Badminton World Federation (BWF) - has secured a wide-ranging four-year partnership with HSBC marking a distinctive…
Puma Suede Gully

Puma Mixes Up Indian Sponsorship Strategy With Edgy Collab

November 8, 2017

Puma India has collaborated with some of the nation’s burgeoning independent rappers, street artists and hip-hop dancers on its latest branded content play with creative agency DDB Mudra…
Telco CirclesLife advert

Iconoclastic New Asian Telco Eyes Expansion: Prefers Tactical KOL-led Sponsorship

October 18, 2017

Singapore-based telco disruptor Circles.Life has been making a lot of waves in its ambitious efforts to corner 3 to 5% of the nation’s data-hungry consumers. And now it…

Insight: Nike Consolidates Sponsorship Spend in Face of Flat Revenues

October 3, 2017

In this feature we dwell on the apparel giant Nike, a company with a $1b global budget, but a company which is consolidating its Sponsorship spend in Asia…

ASN Interview: The ICC's Owners Tell Rights Holders To Keep It Simple In China

September 25, 2017

With the popularity of European football in Asia booming, the International Champions Cup (ICC) has expanded in the region, learning many valuable lessons about event structuring and sponsor…

Chinese Cosmetic Brand Commits US$232 MILLION Into Reality Show

September 21, 2017

Chinese organic cosmetics brand Hanhoo has invested an eye-watering RMB1.5 BILLION (US$223.2m) into a title sponsorship deal with provincial satellite broadcaster, Hunan TV.