February 17, 2018
American sports brand New Balance believes reaching “gamechangers” – an audience mostly falling within the 14–24-year-old demographic – can have knock-on benefits in engaging other key consumer segments.
February 15, 2018
Amazon India is keen to launch its own label of beauty and personal care products, according to the Economic Times.
January 23, 2018
We all know that Asian brands love a good celebrity endorsement - just last week we reported on India's fascination - now it's the turn of Japan and…
January 17, 2018
The dominant Chinese handset brand VIVO has finally made its debut in the Singapore market... but what can we expect from the biggest sponsor in Asia in 2016?
January 10, 2018
In a major sponsorship coup for badminton, its global authority - the Badminton World Federation (BWF) - has secured a wide-ranging four-year partnership with HSBC marking a distinctive…
November 8, 2017
Puma India has collaborated with some of the nation’s burgeoning independent rappers, street artists and hip-hop dancers on its latest branded content play with creative agency DDB Mudra…
October 18, 2017
Singapore-based telco disruptor Circles.Life has been making a lot of waves in its ambitious efforts to corner 3 to 5% of the nation’s data-hungry consumers. And now it…
October 3, 2017
In this feature we dwell on the apparel giant Nike, a company with a $1b global budget, but a company which is consolidating its Sponsorship spend in Asia…
September 25, 2017
With the popularity of European football in Asia booming, the International Champions Cup (ICC) has expanded in the region, learning many valuable lessons about event structuring and sponsor…
September 21, 2017
Chinese organic cosmetics brand Hanhoo has invested an eye-watering RMB1.5 BILLION (US$223.2m) into a title sponsorship deal with provincial satellite broadcaster, Hunan TV.