August 8, 2016
Chinese corporations are flexing their financial muscle in European club football with a breathtaking spree of investment deals. Is the underlying reason trophy collection? And we mean something…
July 21, 2016
Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min in its books.
July 21, 2016
Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min on its books.
July 8, 2016
Chinese brand ZTE is optimistic about tripling its smartphone sales this year in Thailand to 900,000 sets, and becoming one of the top five brands in the category,…
June 13, 2016
Yash Raj Films (YRF), one of India's most prolific production houses is a sought-after content partner in Bollywood and the latest brand to join the party is sports…
May 12, 2016
Ahead of the Champions League final, Korean tyremaker Hankook has secured a sponsorship deal with European football giant Real Madrid, joining a coterie of Asian sponsors at the…
April 13, 2016
Just two months after making its first profit for several years, Malaysia Airlines has announced it is to continue its sponsorship of a pair of regional music festivals…
March 30, 2016
One of Japan's largest telcos has made a surprise move in sponsoring its first ever platform outside Japan, in a market dominated by home-grown, state-related telcos... Why??
November 30, 2015
Well known for its global sponsorship of the showman of athletics, Usain Bolt, and now R&B rebel Rihanna, Puma is clearly a brand that does things its own way.…
November 27, 2015
Chinese telco giant Huawei is making an obvious change in its Asian Sponsorship investment strategy, telegraphed by a fresh transmedia entertainment deal in Malaysia.