Insights

Bacardi India Indie Music

Bacardi Avoids Dark Market Regulation Through Indie Music Partnerships

May 23, 2019

The India business at Bacardi - the alcohol company - is showing how its sponsorship of local independent music can be a strong way to engage audiences, particularly…
Gillette eSports China

Gillette Back (Hairless?) Chinese eSports Stars To Reframe Market Shrinkage

May 11, 2019

The world's leading razor brand, Gillette, has launched a marketing campaign with a basket of five Chinese eSports professionals... but do any of them really shave?!
Instagram Influencer Marketing Trends

Report: Sponsored Posts By Instagram Influencers Grew By 189% In Asia

May 4, 2019

By 2020, the Instagram influencer industry is projected to be worth between US$5b to US$10b globally.
Puma Sara Ali Khan

Puma Banks On Rising Bollywood Starlet Sara Ali Khan

May 4, 2019

German sport and athleisure apparel giant Puma is hedging its bets on emerging Bollywood starlet Sara Ali Khan for the booming Indian market.
Vivo IPL

Vivo Leverages IPL’s Popularity; Market Share Doubles

April 27, 2019

The Indian Premier League (IPL) wave has obviously worked for Chinese mobile brand Vivo as it doubled its market share in the nation’s smartphone segment in the first…
Pantene Captain Marvel

Pantene's Marvel Play in China: Signal of "G-Localisation" Partnerships

April 17, 2019

Pantene and Marvel have collaborated on various co-branded haircare products for China, the most recent being the '3 Minute Miracle’ conditioner to coincide with the latter’s first female-led…
Chinese Football Fans

Report: Young Chinese Football Fans Most Digitally Engaged

April 12, 2019

According to a recent study by COPA90, young Chinese football fans have proven to be the most digitally engaged fans compared to their peers in the UK, Brazil…
PruRide 6Day HK

Prudential Dives Into Major Cycling Event in HK: Insights

March 9, 2019

Prudential has become the title sponsor of international cycling series Six Day at Hong Kong Velodrome Park in a two-year deal reportedly worth US$600k as the circuit debuts…
Go-Jek Presidential Spoof

Go-Jek Spins Funny Fictional Politician For Latest Campaign

February 26, 2019

Go-Jek’s recent cheeky marketing campaign, inspired by the nation’s upcoming Presidential elections, has been gradually gaining traction.
Marriott Man Utd

What is it With The Hotel Category & The Premier League? Now Marriott + Man U

February 21, 2019

Arguably the EPL's biggest brand, Manchester United, have announced a global marketing partnership with hotel chain Marriott International.