Insights

Video Chat Apps In SEA Presenting Innovative Campaign Solutions

August 28, 2020

Southeast Asian consumers have been using new apps to stay connected during the pandemic enforced lockdown…

How Dettol and TikTok Danced A Handwash Message In India

August 21, 2020

TikTok has been been a casualty of the escalating trade wars involving the US, India and China,…

How Brands Are Banking On K-Pop Partnerships

August 16, 2020

The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…

Study: Southeast Asia’s Digital Economy Hits Forecasts Early

August 13, 2020

The growth of Southeast Asia’s digital economy has already surpassed figures initially forecasted to be reached…

As Apparel Brands Battle US$95.4 Billion Revenue Loss Across APAC, How Will It Impact The Region’s Sponsorship Market?

August 7, 2020

The COVID-19 pandemic is likely to cost the apparel and footwear industries across the Asia-Pacific region…

Integrity Body Warns About Asian Betting Sponsorship Deals In European Football

July 24, 2020

The Global Lottery Monitoring System (GLMS)  has warned European football clubs of the “damage to sports…

More Evidence On The Strength Of Mobile Esports In Asia

July 18, 2020

The COVID-19 pandemic  has seen the emergence of mobile esports to challenge the dominance of PC…

Amul Wins The Lockdown Marketing Race: Reaps Value By Sponsoring Retro Reruns

June 26, 2020

Indian dairy giant Amul doubled its marketing spend across media during the lockdown across the country…

Study: How COVID-19 Has Impacted HK Media Consumption

June 20, 2020

The COVID-19 pandemic has changed people’s lives, their spending habits, and media consumption patterns in Hong…

Tokyo Preps For A Scaled Down Olympics Next Year

June 6, 2020

Plans for the Tokyo 2020 Olympic and Paralympic Games to be a pared down event next…