September 11, 2019
Rugby fans from Japan and Australia are the most enthusiastic in APAC, according to a new study from Near, a location-based customer profiling company.
August 23, 2019
Earlier this week, SportsPro has named Japanese tennis sensation Naomi Osaka as the world’s most marketable athlete for 2019.
August 8, 2019
Sport apparel and footwear brand New Balance has engaged young consumers in multiple markets earlier this year through a mobile game.
July 20, 2019
Renowned American journalist and television host Katie Couric leads a new branded content campaign by Japanese skincare brand SK-II.
July 9, 2019
According to a recent report Gamers in China are receptive to brand association and cooperation, thereby providing insights into how brands can bring gamification to their media plans.
June 1, 2019
Despite the huge Korean scandal that emerged from YG Entertainment this week, McDonald's has pushed ahead with a Korean drama-inspired campaign for a specialist menu item in Malaysia.
May 23, 2019
The India business at Bacardi - the alcohol company - is showing how its sponsorship of local independent music can be a strong way to engage audiences, particularly…
May 11, 2019
The world's leading razor brand, Gillette, has launched a marketing campaign with a basket of five Chinese eSports professionals... but do any of them really shave?!
May 4, 2019
By 2020, the Instagram influencer industry is projected to be worth between US$5b to US$10b globally.
May 4, 2019
German sport and athleisure apparel giant Puma is hedging its bets on emerging Bollywood starlet Sara Ali Khan for the booming Indian market.