Insights

FC Barcelona India

FC Barcelona Eyes Emerging Indian Football Market

January 10, 2019

Football powerhouse FC Barcelona are eyeing the Indian market as a key aspect of future global expansion, according to the club’s APAC Managing Director Jordi Camps.
Dewars

Dewars Dives Into Culinary Branded Content In India

January 5, 2019

Bacardi owned brand Dewars has recently collaborated with Gobble, the food channel of the Sequoia-funded digital content player in India, Pocket Aces.
Kia Blackpink

Family Brand Kia Switches to K-Pop, Post-Olympics

January 4, 2019

After a starring role in the family of sponsors at the Winter Olympics a year ago, South Korea’s Kia Motors is set to partner a stable of K-pop…

Nike Grows Female Consumption In China, But Has To Increase Sponsorship Investment In Women Only Platforms

December 7, 2018

Nike is on a mission to promote women's sneaker culture, as the female sportswear market grows strongly in China.

Sponsorship/Branded Content in Asia in Rude Health vs Paid Media

December 2, 2018

In the final quarter of 2018, ASN has paired its data with WARC's aggregation of paid media spend in Asia, to give a health check on Sponsorship and…

Panasonic India Pushes For Influencer Marketing

November 9, 2018

Influencers have inverted the funnel to such an extent in recent years that marketers in India are starting to factor them into their annual calendars, according to a…

Tag Heuer Goes Retro Manga For Recent J-League Campaign

October 18, 2018

With the 2018 J-League season heading towards its climax, the league’s official timekeeper Tag Heuer has activated an Instagram-driven campaign to allow fans to win match tickets.
Content marketing Loreal

L’Oreal Reveals Content Marketing Secrets In India

October 18, 2018

L’Oreal is banking on content marketing to woo consumers across India, particularly tier 2 and 3 cities, for the festive and wedding season.

Report: BBC StoryWorks Proves The Impact of Branded Content

October 16, 2018

BBC StoryWorks has delved deeper to connect the dots on how great campaigns can trigger real emotions and impact our long-term memories in its latest research study.
unilever major sports sponsorships

Unilever Leverages Major Sports Sponsorships Deals

October 4, 2018

Unilever brands are banking on marquee sports sponsorships – including Formula One and football – to engage consumers in a meaningful way.