Insights

Unilever’s Cornetto Engage Gen Zs With Indian Web Drama Collab

March 6, 2021

Indian storytelling collective Terribly Tiny Tales (TTT) and GroupM agency Mindshare have released Season 2 of…

Nielsen Forecasts Strong Sports Sponsorship Recovery in China

February 24, 2021

A recent study by Nielsen Sports has forecast that China will account for a third of…

Popular Tencent Game Snags Branded Content Partnership With Peking University

February 19, 2021

In education obsessed China, consumer brands—namely blue-chip ones—are beginning to collaborate on content deals with tertiary…

Report: Mailman Reveals Online Performance Of European Football In China

February 4, 2021

Digital sports agency Mailman has revealed its rankings for the most popular European football clubs, leagues…

Audi Freshens Up Image With Branded Content In China

January 28, 2021

Cool branded content campaigns in China have become the norm and now Audi is planning on…

Report: Newzoo Predicts Esports Trends For 2021

January 22, 2021

Market analyst Newzoo has unveiled its esports trends to look out for this year, with mobile…

Virtual Influencers Are The Latest Moneymakers For The Gaming World

January 13, 2021

China continues to be at the cutting-edge of developing virtual influencers; once only synonymous with the…

STB Extends Branded Content Strategy To India

December 11, 2020

Despite a paralysis of global travel, the Singapore Tourism Board (STB) is collaborating with India’s event…

Red Bull Returns To Esports In Asia After A Quiet 2019

December 4, 2020

Red Bull and South Korean esports team T1 have secured a multi-year partnership, which includes content…

Study: How Athlete Sponsorship Can Affect A Company’s Stock Market Value

October 29, 2020

The performance of sponsored athletes in sporting events can have an impact on a company’s stock…