Insights

VOLLEYBALL IN ASIA

June 18, 2023

“The future of Volleyball is in Asia”, said Volleyball World CEO, Finn Taylor according to ASN’s…

Thailand Sponsorship Market COVID-19 Pandemic Recovery Surpassed Other Southeast Asian Markets

April 21, 2023

With a rate of growth that outstrips any comparable sport, volleyball sponsorship is one to watch. The 2019 spend of US$ 4.2m increased to US$ 7.4m 2022 –…

Horizm Latest Study Reveals Digital Value Of Fans

April 18, 2023

Brands activating posts with sports partners generated over US$85.7m in media value over the last year,…

Saudi Tourism Dropped From 2023 FIFA Women’s World Cup Sponsorship  

March 26, 2023

Visit Saudi has been ditched from the 2023 FIFA Women’s World Cup sponsorship roster after severe…

ASN Insight: The Metaverse The Next Frontier For Asia’s Sponsorship Market? 

December 16, 2022

The impact of the metaverse on GDP in Asia could be between US$0.8 and US$1.4 trillion…

Saudi Arabia Ramps Up On Sports Sponsorships 

November 11, 2022

Despite widescale accusations of sportswashing in the media, Saudi Arabia continues stamping its mark in the…

Nike Standout With Chinese Esports Icon Deal  

November 10, 2022

With China’s esports industry dominating the market and contributing to almost a third of the world’s…

IPL 2022 Poised To Rake In Record Sponsorship Revenue 

May 2, 2022

The 2022 Indian Premier League (IPL) is set to rake in over US$130m in sponsorship revenue,…

MKTG Frontier Seeks Your Insights On The Future Of The Sponsorship Industry 

May 2, 2022

MKTG Frontier has launched its 2022 Global Frontier survey to gather the latest insights and opinions…

Asia’s Sports Industry Eyes NFTs As A Source Of Revenue

April 12, 2022

Sports teams across Asia are plunging into the NFT (non-fungible token) world, hoping to cash in…