Chinese OTT Platform iQiyi Poised To Splash US$3 Billion On Original and Branded Content For 2020

November 9, 2019

Chinese OTT platform iQiyi revealed its branded content and marketing plans at its annual iJoy Conference…
Beike Sponsorship reality

Case Study: House-Hunting App Gets Better ROI Backing Smaller Chinese Reality Shows

October 25, 2019

Across a hype cycle that began in 2013, large Chinese brands have backed their own reality TV industry with lucrative title sponsorship deals. However, the trend is slowing…
Technology Brands India Sport Sponsorship

Tech Companies Dive Into India Sport To Reach Lower Tier Towns

October 14, 2019

Tech companies are diving into sport sponsorships to fuel engagement in India’s smaller towns as well as reach a larger audience across the nation.
oreo spider-man 2

Case Study: Oreo Runs 360 Campaign With Spider-Man in SEA & Boosts Sales

October 1, 2019

Mondelez has successfully leveraged Marvel's release of "Spider-Man: Far From Home", activating the Oreo brand around the movie. Engagement is up across several markets in Southeast Asia: more…
LV LoL esports

Now The League of Legends (LoL) Attracts Non-Endemic Luxury Maison

October 1, 2019

Esports fever continues to sweep the world, and now the hugely successful League of Legends (LoL) World Championship has attracted an unexpected but very well known brand partner.
Rugby World Cup Japan Fans

Report: Japanese & Aussie Fans Are Most Nuts About Rugby World Cup

September 11, 2019

Rugby fans from Japan and Australia are the most enthusiastic in APAC, according to a new study from Near, a location-based customer profiling company.
Naomi Osaka

SportPro Ranks Japan’s Naomi Osaka As 2019’s Most Marketable Athlete

August 23, 2019

Earlier this week, SportsPro has named Japanese tennis sensation Naomi Osaka as the world’s most marketable athlete for 2019.
new balance cloud jumper

New Balance Mobile Game Resonates With Gen Z Consumers

August 8, 2019

Sport apparel and footwear brand New Balance has engaged young consumers in multiple markets earlier this year through a mobile game.
SK-II Timelines

Japan's SK-II Returns With Doco Series Investment; Will It Lead To Similar Plays Across Other Asian Markets?

July 20, 2019

Renowned American journalist and television host Katie Couric leads a new branded content campaign by Japanese skincare brand SK-II.
Brand China Gamers

Report: Chinese Gamers Are Receptive To Brands

July 9, 2019

According to a recent report Gamers in China are receptive to brand association and cooperation, thereby providing insights into how brands can bring gamification to their media plans.