Insights

Amul Wins The Lockdown Marketing Race: Reaps Value By Sponsoring Retro Reruns

June 26, 2020

Indian dairy giant Amul doubled its marketing spend across media during the lockdown across the country…

Chinese OTT Platform Mango Wows With Unconventional Reality Music Show

June 20, 2020

Mango TV, the online video platform owned by Hunan TV, has recently launched a musical reality…

Study: How COVID-19 Has Impacted HK Media Consumption

June 20, 2020

The COVID-19 pandemic has changed people’s lives, their spending habits, and media consumption patterns in Hong…

Tokyo Preps For A Scaled Down Olympics Next Year

June 6, 2020

Plans for the Tokyo 2020 Olympic and Paralympic Games to be a pared down event next…

Travel Sponsorship Spend Goes Off A Cliff: New Strategies Needed For Post-COVID Recovery

June 6, 2020

The travel industry has hammered by the COVID-19 pandemic, but there are signs - in Asia-Pacific…

Puma's Profits Down, How Will It Impact Sponsorship In Asia?

May 15, 2020

Puma has reported a poor first quarter of 2020, with its net profit falling by over…

Study: Football Stars See 82% Rise In Social Media Video Views Due to COVID-19

May 9, 2020

A new report examining the social media influence of footballers during the COVID-19 pandemic has found…

"Now is not the time to run and hide". A POV On The Sponsorship Industry In The COVID Era

May 8, 2020

As events are being cancelled and postponed due to the effects of COVID-19, rights holders and…
Mobile Gaming

Report: Brands Should Review APAC’s Lively Mobile Gaming Scene In Remote COVID Era

April 24, 2020

Gaming is one of the rare winners in an environment where consumers are confined to their…

Puma’s Collab With Kohli Pays Off In India

March 4, 2020

In November 2017, Puma launched its collaboration with One8 - the lifestyle brand owned by Indian…