Insights

Study: How Athlete Sponsorship Can Affect A Company’s Stock Market Value

October 29, 2020

The performance of sponsored athletes in sporting events can have an impact on a company’s stock…

IPL 2020 Sees Rise In Ambush Marketing

October 15, 2020

Ambush marketing in this season’s IPL has been in the spotlight as brands have been quick to latch…

Study: Brands Should Listen To These Five Trends From Spotify’s Latest Report

October 8, 2020

Spotify’s latest report revealed Southeast Asia’s Gen Zs and millennials are finding new ways to team…

Video Chat Apps In SEA Presenting Innovative Campaign Solutions

August 28, 2020

Southeast Asian consumers have been using new apps to stay connected during the pandemic enforced lockdown…

How Dettol and TikTok Danced A Handwash Message In India

August 21, 2020

TikTok has been been a casualty of the escalating trade wars involving the US, India and China,…

How Brands Are Banking On K-Pop Partnerships

August 16, 2020

The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…

Study: Southeast Asia’s Digital Economy Hits Forecasts Early

August 13, 2020

The growth of Southeast Asia’s digital economy has already surpassed figures initially forecasted to be reached…

Apparel Brands Battle US$95.4 Billion Revenue Losses in APAC: How Will It Impact The Region’s Sponsorship Market?

August 7, 2020

The COVID-19 pandemic is likely to cost the apparel and footwear industries across the Asia-Pacific region…

Integrity Body Warns About Asian Betting Sponsorship Deals In European Football

July 24, 2020

The Global Lottery Monitoring System (GLMS)  has warned European football clubs of the “damage to sports…

More Evidence On The Strength Of Mobile Esports In Asia

July 18, 2020

The COVID-19 pandemic  has seen the emergence of mobile esports to challenge the dominance of PC…