Insights

Puma’s Collab With Kohli Pays Off In India

March 4, 2020

In November 2017, Puma launched its collaboration with One8 - the lifestyle brand owned by Indian…

Brands In India Tipped To Increase Investment In Influencer Marketing

February 29, 2020

Four out of five brands in India expect to boost spending on influencer marketing in 2020,…
NBA China Fallout

NBA Expects Nine-Figure Revenue Loss Due To Fallout In China

February 20, 2020

National Basketball Association (NBA) commissioner Adam Silver says the league expects to lose “hundreds of millions…

Coronavirus Continues to Shred Asian Sponsorship in 2020

February 16, 2020

The novel coronavirus (COVID-19) pandemic is now also a significant Sponsorship killer in the Asian market.…

Parasite Fever Hits Major South Korean Brands

February 16, 2020

Following the landmark Oscars to Bong Joon-Ho’s movie Parasite, several South Korean brands are celebrating the…

PepsiCo Boosts Influencer Marketing Investment

February 8, 2020

PepsiCo is set to increase its spend on influencer marketing as it seeks to connect with…

Study: Music Festivals And Gigs Are Great Sponsorship Opportunities For Beauty Brands

February 8, 2020

Music festivals and gigs should be an excellent opportunity for beauty brands to engage consumers in…

How Brands Are Leveraging Idol Fandom In China

February 8, 2020

Fan economy in China has always been very influential, a key reason why brands have pumped…
FIFA World Cup China

Why Creativity Matters In Sports Sponsorship Activations?

February 8, 2020

As brands battle with the impact of short-termism in marketing, sports sponsorship is a strong alternative…

Study: MTV India Identifies Five Trends Among Indian Youths

February 1, 2020

Growing non-political activism and a focus on the local are among the trends that youth media…