July 9, 2019
According to a recent report Gamers in China are receptive to brand association and cooperation, thereby providing insights into how brands can bring gamification to their media plans.
June 1, 2019
Despite the huge Korean scandal that emerged from YG Entertainment this week, McDonald's has pushed ahead with a Korean drama-inspired campaign for a specialist menu item in Malaysia.
May 23, 2019
The India business at Bacardi - the alcohol company - is showing how its sponsorship of local independent music can be a strong way to engage audiences, particularly…
May 11, 2019
The world's leading razor brand, Gillette, has launched a marketing campaign with a basket of five Chinese eSports professionals... but do any of them really shave?!
May 4, 2019
By 2020, the Instagram influencer industry is projected to be worth between US$5b to US$10b globally.
May 4, 2019
German sport and athleisure apparel giant Puma is hedging its bets on emerging Bollywood starlet Sara Ali Khan for the booming Indian market.
April 27, 2019
The Indian Premier League (IPL) wave has obviously worked for Chinese mobile brand Vivo as it doubled its market share in the nation’s smartphone segment in the first…
April 17, 2019
Pantene and Marvel have collaborated on various co-branded haircare products for China, the most recent being the '3 Minute Miracle’ conditioner to coincide with the latter’s first female-led…
April 12, 2019
According to a recent study by COPA90, young Chinese football fans have proven to be the most digitally engaged fans compared to their peers in the UK, Brazil…
March 9, 2019
Prudential has become the title sponsor of international cycling series Six Day at Hong Kong Velodrome Park in a two-year deal reportedly worth US$600k as the circuit debuts…