January 10, 2019
Football powerhouse FC Barcelona are eyeing the Indian market as a key aspect of future global expansion, according to the club’s APAC Managing Director Jordi Camps.
January 5, 2019
Bacardi owned brand Dewars has recently collaborated with Gobble, the food channel of the Sequoia-funded digital content player in India, Pocket Aces.
January 4, 2019
After a starring role in the family of sponsors at the Winter Olympics a year ago, South Korea’s Kia Motors is set to partner a stable of K-pop…
December 7, 2018
Nike is on a mission to promote women's sneaker culture, as the female sportswear market grows strongly in China.
December 2, 2018
In the final quarter of 2018, ASN has paired its data with WARC's aggregation of paid media spend in Asia, to give a health check on Sponsorship and…
November 9, 2018
Influencers have inverted the funnel to such an extent in recent years that marketers in India are starting to factor them into their annual calendars, according to a…
October 18, 2018
With the 2018 J-League season heading towards its climax, the league’s official timekeeper Tag Heuer has activated an Instagram-driven campaign to allow fans to win match tickets.
October 18, 2018
L’Oreal is banking on content marketing to woo consumers across India, particularly tier 2 and 3 cities, for the festive and wedding season.
October 16, 2018
BBC StoryWorks has delved deeper to connect the dots on how great campaigns can trigger real emotions and impact our long-term memories in its latest research study.
October 4, 2018
Unilever brands are banking on marquee sports sponsorships – including Formula One and football – to engage consumers in a meaningful way.