March 9, 2019
Prudential has become the title sponsor of international cycling series Six Day at Hong Kong Velodrome Park in a two-year deal reportedly worth US$600k as the circuit debuts…
February 26, 2019
Go-Jek’s recent cheeky marketing campaign, inspired by the nation’s upcoming Presidential elections, has been gradually gaining traction.
February 21, 2019
Arguably the EPL's biggest brand, Manchester United, have announced a global marketing partnership with hotel chain Marriott International.
February 17, 2019
A new data service from out of the UK has been able to dissect the Indian Premier League (IPL) and reveal which team offers the best ROI, as…
January 30, 2019
Indian e-fashion and lifestyle player Myntra has launched a three-minute film with Adidas under the former’s “Unforgettables” series featuring a young local female footballer.
January 29, 2019
In the face of flagging sales in China, Apple has reprised a similar Chinese New Year campaign to last year with an emotive short as the Year of…
January 26, 2019
As Chinese New Year fever peaks, Diageo and LVMH-owned cognac brand Hennessy has again pushed its creativity and artistry in its latest campaign to usher in the festivities…
January 23, 2019
China Mobile’s Peppa Pig-inspired Chinese New Year short film - ahead of the Year of the Pig - is a real gem, and has been gaining traction online.
January 10, 2019
Football powerhouse FC Barcelona are eyeing the Indian market as a key aspect of future global expansion, according to the club’s APAC Managing Director Jordi Camps.
January 5, 2019
Bacardi owned brand Dewars has recently collaborated with Gobble, the food channel of the Sequoia-funded digital content player in India, Pocket Aces.