Insights

Under Armour Rejigs Marketing Plan; Bets Big On In-House Branded Content

January 18, 2020

Sportswear brand Under Armour is poised to intensify its Branded Content spends with a new global…

China in 2020: Four Branded Content Trends To Look Out For

January 18, 2020

Branded content and integration played an influential role in 2019 across China, particularly when it comes…

Debunking Myths About Gen Z Sports Fans

January 9, 2020

Sports brands and marketers face both challenges and opportunities with Gen Z sports fans, according to…

Study: App Annie’s Key Insights On Indonesian Gen Z Mobile Users

December 20, 2019

By the end of 2020, Gen Z is set to be almost a third of the…

Gucci and Tencent Roll Out Branded Content Hit In China

December 13, 2019

Italian fashion house Gucci and Chinese internet giant Tencent recently announced a partnership intended to “stimulate innovation and…

Case Study: Lancome Backs Tencent Reality Show Heart Signal

December 6, 2019

The value of beauty brand sponsorships on Chinese reality television has risen a reported 41.2 per…

Study: Southeast Asian Marketers Braced For An Uncertain 2020

November 30, 2019

Over 75% of marketers in Southeast Asia say that new customer growth is slow or stagnant…

New iQiyi Streetwear Reality Show Attracts A-List Sponsors

November 17, 2019

The production team behind “Rap of China”—which turned cult American streetwear label Supreme into a much-coveted…

Budweiser Diversifies & Plans Deeper Cultural Partnerships In China

November 17, 2019

Popular American beer brand Budweiser has set its eyes on backing lifestyle and cultural brand partnerships…

Is Ganguly’s Latest Endorsement A Conflict of Interest?

November 17, 2019

Indian cricket legend - and the President of the Board of Control for Cricket in India…