Insights

Rugby World Cup Japan Fans

Report: Japanese & Aussie Fans Are Most Nuts About Rugby World Cup

September 11, 2019

Rugby fans from Japan and Australia are the most enthusiastic in APAC, according to a new study from Near, a location-based customer profiling company.
Naomi Osaka

SportPro Ranks Japan’s Naomi Osaka As 2019’s Most Marketable Athlete

August 23, 2019

Earlier this week, SportsPro has named Japanese tennis sensation Naomi Osaka as the world’s most marketable athlete for 2019.
new balance cloud jumper

New Balance Mobile Game Resonates With Gen Z Consumers

August 8, 2019

Sport apparel and footwear brand New Balance has engaged young consumers in multiple markets earlier this year through a mobile game.
SK-II Timelines

Japan's SK-II Returns With Doco Series Investment; Will It Lead To Similar Plays Across Other Asian Markets?

July 20, 2019

Renowned American journalist and television host Katie Couric leads a new branded content campaign by Japanese skincare brand SK-II.
Brand China Gamers

Report: Chinese Gamers Are Receptive To Brands

July 9, 2019

According to a recent report Gamers in China are receptive to brand association and cooperation, thereby providing insights into how brands can bring gamification to their media plans.
McDonald's Malaysia K-Drama

McDonald's Taps K-Drama Fever For Latest Branded Content Campaign

June 1, 2019

Despite the huge Korean scandal that emerged from YG Entertainment this week, McDonald's has pushed ahead with a Korean drama-inspired campaign for a specialist menu item in Malaysia.
Bacardi India Indie Music

Bacardi Avoids Dark Market Regulation Through Indie Music Partnerships

May 23, 2019

The India business at Bacardi - the alcohol company - is showing how its sponsorship of local independent music can be a strong way to engage audiences, particularly…
Gillette eSports China

Gillette Back (Hairless?) Chinese eSports Stars To Reframe Market Shrinkage

May 11, 2019

The world's leading razor brand, Gillette, has launched a marketing campaign with a basket of five Chinese eSports professionals... but do any of them really shave?!
Instagram Influencer Marketing Trends

Report: Sponsored Posts By Instagram Influencers Grew By 189% In Asia

May 4, 2019

By 2020, the Instagram influencer industry is projected to be worth between US$5b to US$10b globally.
Puma Sara Ali Khan

Puma Banks On Rising Bollywood Starlet Sara Ali Khan

May 4, 2019

German sport and athleisure apparel giant Puma is hedging its bets on emerging Bollywood starlet Sara Ali Khan for the booming Indian market.