Insights

BRANDS IN VOLLEYBALL ASIA 2024

October 4, 2024

In Asia in 2023, US$38.4 million was invested in volleyball according to ASN’s just-released Brands In Volleyball Asia…

BRANDS IN FOOTBALL ASIA 2024

May 24, 2024

Football in Asia, the continent’s most popular sport sponsorship vehicle by far, accounted for only 2.4%…

Rahul Dravid Secures Top Spot In Celebrity Endorsement List In ICC CWC' 2023: TAM

December 13, 2023

According to the latest TAM Sports report, Indian Men’s National Team coach Rahul Dravid, leads both…

Sponsorship in Asia - Market Analysis 2023

December 8, 2023

ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…

Chinese Rock Band Second Hand Rose Becomes An Endorsement Magnet  

November 21, 2023

Since clinching the title for Chinese music variety show The Big Band Season 3, underground Chinese rock…

Tiffany & Co. Backs 2023 Shanghai Marathon

November 8, 2023

Luxury jewellery brand Tiffany & Co. is right out of the blocks with its latest sponsorship…

FOOTBALL SPONSORSHIP IN ASIA

November 3, 2023

Football dominates sport sponsorship investment in Asia, accounting for almost 31% of all sport sponsorship sold…

K-Pop Girl Group New Jeans Spices It Up With McDonald’s Collab  

November 2, 2023

The much anticipated collaboration between fast rising K-pop girl group New Jeans and McDonald’s has finally…

Chinese Beauty Brands Banked On 19th Asian Games Partnerships

October 27, 2023

The recently concluded 19th Asian Games in Hangzhou witnessed a rather interesting phenomenon of homegrown beauty and…

What Does Gucci’s Endorsement Deal With Thai Star Davika Hoorne Mean?  

October 23, 2023

Kering owned luxury brand Gucci is banking on Thai celebrity Davika Hoorne— known for her savvy…