Insights

Study: Olympics Cancellation Could Cost Japan US$17 billion

May 25, 2021

While cancelling the Olympics this summer could cost Japan billions, the economic damage to the country…

Study: Japanese Esports Market Tipped For Strong Growth

May 15, 2021

The Japanese esports market grew by 9% in 2020 and is set to continue its rise…

Study: Most Young Sports Fans Support Environmental Change

May 12, 2021

Over two thirds of sports fans aged 16 to 24 support environmental change and have higher…

What’s The Commercial Loss, As IPL 2021 Grinds To A Halt?

May 5, 2021

With the Indian Premier League 2021 suspended due to the spike in COVID-19 cases, in the…

Study: MS Dhoni Flys High In IPL Endorsement Charts

April 27, 2021

Chennai Super Kings (CSK) captain MS Dhoni is flying high on the endorsement charts for IPL…

Newzoo Study: Women Prefer Mobile Puzzles or Creative Games

April 16, 2021

Women currently represent almost half of all gamers and are more likely to be found playing…

How Did IPL’s Delhi Capitals Score A 50% Rise In Sponsorship Revenues?

April 14, 2021

IPL franchise Delhi Capitals commercial performance for this season has been impressive, seeing a 50% rise…
Li Ning, Western Sports Brands, Xinjiang: Making Sense Of It All

Li Ning, Western Sports Brands, Xinjiang: Making Sense Of It All.

April 7, 2021

Late last month, Chinese sportswear giant Li Ning clinched a global endorsement deal with actor-singer Xiao…

Report: Corporate Polluters Accused Of "Greenwashing" Through Sports Sponsorship

March 26, 2021

A slew of corporate polluters have been accused of pumping millions into sports sponsorship as a…

Study: F1 Is Poised To Hit A Billion Fans and Keeps Younger Fans Glued

March 24, 2021

A recent study from Nielsen Sports has revealed that one billion people will claim interest in…