November 9, 2019
Chinese OTT platform iQiyi revealed its branded content and marketing plans at its annual iJoy Conference…
October 25, 2019
Across a hype cycle that began in 2013, large Chinese brands have backed their own reality TV industry with lucrative title sponsorship deals. However, the trend is slowing…
October 14, 2019
Tech companies are diving into sport sponsorships to fuel engagement in India’s smaller towns as well as reach a larger audience across the nation.
October 1, 2019
Mondelez has successfully leveraged Marvel's release of "Spider-Man: Far From Home", activating the Oreo brand around the movie. Engagement is up across several markets in Southeast Asia: more…
October 1, 2019
Esports fever continues to sweep the world, and now the hugely successful League of Legends (LoL) World Championship has attracted an unexpected but very well known brand partner.
September 11, 2019
Rugby fans from Japan and Australia are the most enthusiastic in APAC, according to a new study from Near, a location-based customer profiling company.
August 23, 2019
Earlier this week, SportsPro has named Japanese tennis sensation Naomi Osaka as the world’s most marketable athlete for 2019.
August 8, 2019
Sport apparel and footwear brand New Balance has engaged young consumers in multiple markets earlier this year through a mobile game.
July 20, 2019
Renowned American journalist and television host Katie Couric leads a new branded content campaign by Japanese skincare brand SK-II.
July 9, 2019
According to a recent report Gamers in China are receptive to brand association and cooperation, thereby providing insights into how brands can bring gamification to their media plans.