Register
to get articles and more to your inbox
News & insights
Archive
Directory
Insights
Study: Southeast Asia’s Digital Economy Hits Forecasts Early
August 13, 2020
The growth of Southeast Asia’s digital economy has already surpassed figures initially forecasted to be reached…
Apparel Brands Battle US$95.4 Billion Revenue Losses in APAC: How Will It Impact The Region’s Sponsorship Market?
August 7, 2020
The COVID-19 pandemic is likely to cost the apparel and footwear industries across the Asia-Pacific region…
Integrity Body Warns About Asian Betting Sponsorship Deals In European Football
July 24, 2020
The Global Lottery Monitoring System (GLMS) has warned European football clubs of the “damage to sports…
More Evidence On The Strength Of Mobile Esports In Asia
July 18, 2020
The COVID-19 pandemic has seen the emergence of mobile esports to challenge the dominance of PC…
Amul Wins The Lockdown Marketing Race: Reaps Value By Sponsoring Retro Reruns
June 26, 2020
Indian dairy giant Amul doubled its marketing spend across media during the lockdown across the country…
Study: How COVID-19 Has Impacted HK Media Consumption
June 20, 2020
The COVID-19 pandemic has changed people’s lives, their spending habits, and media consumption patterns in Hong…
Tokyo Preps For A Scaled Down Olympics Next Year
June 6, 2020
Plans for the Tokyo 2020 Olympic and Paralympic Games to be a pared down event next…
Travel Sponsorship Spend Goes Off A Cliff: New Strategies Needed For Post-COVID Recovery
June 6, 2020
The travel industry has hammered by the COVID-19 pandemic, but there are signs - in Asia-Pacific…
Puma's Profits Down, How Will It Impact Sponsorship In Asia?
May 15, 2020
Puma has reported a poor first quarter of 2020, with its net profit falling by over…
Study: Football Stars See 82% Rise In Social Media Video Views Due to COVID-19
May 9, 2020
A new report examining the social media influence of footballers during the COVID-19 pandemic has found…
