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Report: Newzoo Predicts Esports Trends For 2021
January 22, 2021
Market analyst Newzoo has unveiled its esports trends to look out for this year, with mobile…
Virtual Influencers Are The Latest Moneymakers For The Gaming World
January 13, 2021
China continues to be at the cutting-edge of developing virtual influencers; once only synonymous with the…
STB Extends Branded Content Strategy To India
December 11, 2020
Despite a paralysis of global travel, the Singapore Tourism Board (STB) is collaborating with India’s event…
Red Bull Returns To Esports In Asia After A Quiet 2019
December 4, 2020
Red Bull and South Korean esports team T1 have secured a multi-year partnership, which includes content…
Study: How Athlete Sponsorship Can Affect A Company’s Stock Market Value
October 29, 2020
The performance of sponsored athletes in sporting events can have an impact on a company’s stock…
IPL 2020 Sees Rise In Ambush Marketing
October 15, 2020
Ambush marketing in this season’s IPL has been in the spotlight as brands have been quick to latch…
Study: Brands Should Listen To These Five Trends From Spotify’s Latest Report
October 8, 2020
Spotify’s latest report revealed Southeast Asia’s Gen Zs and millennials are finding new ways to team…
Video Chat Apps In SEA Presenting Innovative Campaign Solutions
August 28, 2020
Southeast Asian consumers have been using new apps to stay connected during the pandemic enforced lockdown…
How Dettol and TikTok Danced A Handwash Message In India
August 21, 2020
TikTok has been been a casualty of the escalating trade wars involving the US, India and China,…
How Brands Are Banking On K-Pop Partnerships
August 16, 2020
The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…
