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How Brands Are Leveraging Idol Fandom In China
February 8, 2020
Fan economy in China has always been very influential, a key reason why brands have pumped…
Why Creativity Matters In Sports Sponsorship Activations?
February 8, 2020
As brands battle with the impact of short-termism in marketing, sports sponsorship is a strong alternative…
Study: MTV India Identifies Five Trends Among Indian Youths
February 1, 2020
Growing non-political activism and a focus on the local are among the trends that youth media…
Study: Tokyo 2020 Fuels Record Global Sports Sponsorship Revenue
February 1, 2020
Advertiser spend on sports sponsorship is tipped to rise 5% this year to reach over $48b…
Under Armour Rejigs Marketing Plan; Bets Big On In-House Branded Content
January 18, 2020
Sportswear brand Under Armour is poised to intensify its Branded Content spends with a new global…
Debunking Myths About Gen Z Sports Fans
January 9, 2020
Sports brands and marketers face both challenges and opportunities with Gen Z sports fans, according to…
Study: App Annie’s Key Insights On Indonesian Gen Z Mobile Users
December 20, 2019
By the end of 2020, Gen Z is set to be almost a third of the…
Study: Southeast Asian Marketers Braced For An Uncertain 2020
November 30, 2019
Over 75% of marketers in Southeast Asia say that new customer growth is slow or stagnant…
Budweiser Diversifies & Plans Deeper Cultural Partnerships In China
November 17, 2019
Popular American beer brand Budweiser has set its eyes on backing lifestyle and cultural brand partnerships…
Is Ganguly’s Latest Endorsement A Conflict of Interest?
November 17, 2019
Indian cricket legend - and the President of the Board of Control for Cricket in India…
