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Why Creativity Matters In Sports Sponsorship Activations?
February 8, 2020
As brands battle with the impact of short-termism in marketing, sports sponsorship is a strong alternative…
Study: MTV India Identifies Five Trends Among Indian Youths
February 1, 2020
Growing non-political activism and a focus on the local are among the trends that youth media…
Study: Tokyo 2020 Fuels Record Global Sports Sponsorship Revenue
February 1, 2020
Advertiser spend on sports sponsorship is tipped to rise 5% this year to reach over $48b…
Under Armour Rejigs Marketing Plan; Bets Big On In-House Branded Content
January 18, 2020
Sportswear brand Under Armour is poised to intensify its Branded Content spends with a new global…
Debunking Myths About Gen Z Sports Fans
January 9, 2020
Sports brands and marketers face both challenges and opportunities with Gen Z sports fans, according to…
Study: App Annie’s Key Insights On Indonesian Gen Z Mobile Users
December 20, 2019
By the end of 2020, Gen Z is set to be almost a third of the…
Study: Southeast Asian Marketers Braced For An Uncertain 2020
November 30, 2019
Over 75% of marketers in Southeast Asia say that new customer growth is slow or stagnant…
Budweiser Diversifies & Plans Deeper Cultural Partnerships In China
November 17, 2019
Popular American beer brand Budweiser has set its eyes on backing lifestyle and cultural brand partnerships…
Is Ganguly’s Latest Endorsement A Conflict of Interest?
November 17, 2019
Indian cricket legend - and the President of the Board of Control for Cricket in India…
Tech Companies Move Into India Sport To Reach Lower Tier Towns
October 14, 2019
Tech companies are diving into sport sponsorships to fuel engagement in India’s smaller towns as well as reach a larger audience across the nation.
