Myntra Adidas

Indian e-tailer Myntra Increases 2018 Sponsorship Spend By 43%, Backs Short Film

January 30, 2019

Indian e-fashion and lifestyle player Myntra has launched a three-minute film with Adidas under the former’s “Unforgettables” series featuring a young local female footballer.
Apple's The Bucket CNY Short Film

Apple Tugs Heartstrings at CNY To Open Chinese Wallets Again

January 29, 2019

In the face of flagging sales in China, Apple has reprised a similar Chinese New Year campaign to last year with an emotive short as the Year of…
FC Barcelona India

FC Barcelona Eyes Emerging Indian Football Market

January 10, 2019

Football powerhouse FC Barcelona are eyeing the Indian market as a key aspect of future global expansion, according to the club’s APAC Managing Director Jordi Camps.

Dewars Dives Into Culinary Branded Content In India

January 5, 2019

Bacardi owned brand Dewars has recently collaborated with Gobble, the food channel of the Sequoia-funded digital content player in India, Pocket Aces.
Kia Blackpink

Family Brand Kia Switches to K-Pop, Post-Olympics

January 4, 2019

After a starring role in the family of sponsors at the Winter Olympics a year ago, South Korea’s Kia Motors is set to partner a stable of K-pop…

Nike Grows Female Consumption In China, But Has To Increase Sponsorship Investment In Women Only Platforms

December 7, 2018

Nike is on a mission to promote women's sneaker culture, as the female sportswear market grows strongly in China.
Sponsorship in Asia in rude health

Sponsorship/Branded Content in Asia (2018) in Rude Health vs Paid Media

December 2, 2018

In the final quarter of 2018, ASN has paired its data with WARC's aggregation of paid media spend in Asia, to give a health check on Sponsorship and…

Nike To Pump US$144m Into Chinese eSports Scene; 26x More Than Average Team Deal

November 21, 2018

Nike is set to sign a massive deal with the Chinese League of Legends Pro League (LPL), according to Lanxiong Sports.

Panasonic India Pushes For Influencer Marketing

November 9, 2018

Influencers have inverted the funnel to such an extent in recent years that marketers in India are starting to factor them into their annual calendars, according to a…

Tag Heuer Goes Retro Manga For Recent J-League Campaign

October 18, 2018

With the 2018 J-League season heading towards its climax, the league’s official timekeeper Tag Heuer has activated an Instagram-driven campaign to allow fans to win match tickets.