October 16, 2018
BBC StoryWorks has delved deeper to connect the dots on how great campaigns can trigger real emotions and impact our long-term memories in its latest research study.
October 4, 2018
Unilever brands are banking on marquee sports sponsorships – including Formula One and football – to engage consumers in a meaningful way.
September 29, 2018
Leading up to the Vietnamese New Year (Tet) in mid-February this year, Pepsi’s marketing team faced an intense competition to engage consumers, particularly millennials, in the nation, as…
September 25, 2018
There is a new generation of young Indian athletes, predominantly females, attracting brand endorsements at levels that are beginning to challenge the overpowering dominance of cricket endorsements.
September 21, 2018
Levi’s is celebrating the power of women and their determination to inspire change with the fourth edition of its popular #IShapeMyWorld campaign in India.
September 19, 2018
Fresh from sealing Japan’s maiden Grand Slam title, tennis sensation Naomi Osaka is set to become a commercial magnet for major homegrown brands ahead of Tokyo 2020.
September 13, 2018
E-tailer Flipkart has launched India Ka Fashion Capital, its latest branded content campaign to woo the nation's fashion consumers.
September 5, 2018
In recent years, reality TV series Asia’s Next Top Model (AsNTM) has been a magnet for lifestyle brand collaborations and season 6 continues being so.
August 25, 2018
India’s homegrown FMCG giant Parle has finally plunged into the Branded Content world in its latest campaign to engage consumers.
August 10, 2018
Social media marketing in India faced a 30% decline over the last year due to declining favour among marketers, according to a new report by Times Internet and…