Insights

Case Study: 3 Marketing Lessons From Thai Hit TV Show The Mask Singer

February 28, 2018

The concept behind Workpoint Digital TV’s The Mask Singer - a weekly Thai music reality TV show featuring performing masked celebrities - might be simple but it has…

Nissan's Infiniti Revs Up Consumer Engagement Drive For Asian Growth

February 23, 2018

Nissan’s Infiniti is revving up localised versions of its first global branding campaign, 'Beyond Your Numbers' in Asia to win the hearts of consumers there.

Economic Uncertainty Enshrouds Philippines in 2018

February 6, 2018

Clouds of economic uncertainty will fog the Philippines market in 2018 as the political climate, changes in taxation and slow infrastructure development will affect GDP growth and therefore…

Is TCL Skewing Towards Global Sporting Properties & Stars?

February 6, 2018

Ahead of the 2018 FIFA World Cup, Chinese electronics brand TCL has scored a two-year endorsement deal with Brazilian football star Neymar, 26.

Kelantan FA Struggles To Stay In MSL

January 17, 2018

The Kelantan FA (Kafa) is struggling to reach a budget of US$2.52m required to finance its football team for the upcoming Malaysia Super League (MSL) season.

Report: Over 90% Indian Marketers To Launch Influencer Campaigns In 2018

January 13, 2018

Almost 92% of marketers in India are expected to launch at least one influencer campaign in 2018 according to a recent study by Zefmo, a leading influencer marketing…

Will Lotte's Sponsorship Investment Rise In India?

January 12, 2018

The confectionery arm of South Korean conglomerate Lotte has big ambitions in India and hopes the nation would contribute to 5% of its US$5b global revenues by 2020.

Chinese Firms Drive 2018 Asian Games Sponsorship Revenue

November 10, 2017

Three Chinese companies have given a financial boost to the 2018 Asian Games in Indonesia by sealing sponsorship deals last week.

PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market

October 26, 2017

PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.