Insights

Report: How To Impress China’s Mass Affluent Males

February 20, 2017

Whichever way you look at China, it's big. Population, TV ratings, the size of the Sponsorship market and so on. But every large mass can always be broken…

Challenger Insurance Company Dives Into Singapore’s Sponsorship Market

February 9, 2017

The 48th edition of Singapore’s Annual Youth Swimming Championships has bagged a new title sponsor from the insurance sector, racking up yet another deal for a platform that…

Is Another Sponsorship Kerfuffle Brewing For Chinese Swimmer Ning Zetao?

January 11, 2017

Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.

Report: Edelman Japan Reveals Tokyo 2020 Sponsors Must Prioritise Building A Legacy

December 12, 2016

With the Tokyo 2020 Olympics hype building up, major Japanese companies have been quick to join the sporting bandwagon with significant sponsorship investments.

Report: L2 Reveals International Cosmetic Brands Flock To Live-Streaming In China

November 24, 2016

With China’s live-streaming platforms gaining much traction among Chinese consumers, particularly millennials in the past year, beauty brands have been quick to ride on this trend.

Report: McKinsey Reveals Asia’s Music Streaming Industry Leads The Way Forward

November 17, 2016

Asia is an exciting growth region for music streaming platforms, as they roll out innovative monetisation models with a range of partners, including advertisers to develop effective and…

Report: Polar Reveals APAC Branded Content Has Performed Poorly

November 10, 2016

Content marketing campaigns in Asia are among the poorest performers in the world, with only campaigns from Australia faring worse, a new study has revealed.

Report: SBI Reveals Difficulties Of Appraising eSports

November 4, 2016

While we have been hearing so much about the valuation of eSports across the world, it is difficult to discern its true financial impact. Sports Business International (SBI)…

Bollywood Dominates India’s Celebrity Endorsement Powerlist

November 3, 2016

In India’s celebrity endorsement race, Bollywood has stumped the sporting world, according to a recent report by American business consultancy firm Duff & Phelps.

INTERVIEW: PSTV and Online Channels Driving The Agenda in China's Content Market

October 30, 2016

At the Spikes Asia festival of creativity, ASN discussed the trends emerging in China’s multi-billion dollar branded content landscape with Silvia Goh, Chief Content Officer of Publicis Media…