April 29, 2016
With the ubiquity of multi-screens and the value of online video in the Asia-Pacific market, Google has zeroed in on one of the biggest video consumption markets, South…
April 22, 2016
Chinese marketers have grown to realise music is an effective means of engaging with local consumers, particularly affluent ones, and will be encouraged by a new report from…
March 18, 2016
YouTube India has recently announced that local content creators Culture Machine, Only Much Louder (OML), Qyuki, and The Viral Fever (TVF) are set to launch new original properties…
February 8, 2016
LG Electronics India is banking on regional sports sponsorship to raise its brand awareness and has not trimmed its marketing budget of USD73.8m (INR 500 crores) this year…
February 4, 2016
Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…
January 12, 2016
The latest report by GroupM’s specialist business unit ESP Properties (Entertainment & Sports Partnerships) predicts the Top 10 trends in 'sportainment' for 2016. Here’s the second half of…
December 21, 2015
Spend on native advertising in Asia Pacific is expected to almost double over the next three years to USD16.9b, according to a report by Adyoulike, Europe’s leading native ad…
December 17, 2015
This week, we already have featured some superb Branded Content from whisky manufacturer, Johnnie Walker. Unfortunately, these global examples that appear in media in Asia are putting home-grown…
December 14, 2015
With Millennials consuming more video content on their mobiles and influenced by YouTubers on their purchasing decisions, brands are certainly paying heed beyond the hordes of screaming teenage…
December 14, 2015
The use of data to influence the creative process may sound like a trainsmash waiting to happen, but Johnnie Walker have pulled off a coup with their one…