June 19, 2015
ASN continues its dissection of the sponsor activation in and around #SEAGames15, examining the creativity and effectiveness of the family of companies using the multi-sports event as a…
June 18, 2015
With a sponsorship haul of USD60m, the 28th SEA Games which concluded this week was not short on sponsors... but how did those brands fare when it comes to…
June 8, 2015
With Indonesian legislators expected to pass a ban on tobacco commercials across television in the next two months, the nation’s television stations are panicking to find alternative revenue…
June 3, 2015
China's state media watchdog, SAPPFRT, will embark on a slew of new regulations for Reality TV shows which will have an impact on the supply of platforms for…
April 28, 2015
Spain’s elite club football league La Liga, which boasts perennial European powerhouses FC Barcelona and Real Madrid, has agreed a regional sponsorship deal with China’s Snow Beer.
April 6, 2015
Ahead of the IPL's season opening match between Kolkata Knight Riders and Mumbai Indians on Wednesday, GroupM ESP, one of the biggest dealmakers in entertainment and sporting partnerships…
March 31, 2015
The year’s edition of the Chinese Basketball Association (CBA) Final Series was a resounding success on all fronts, especially for its sponsors.
March 27, 2015
In the past decade, we have witnessed the rise of global online gambling companies sponsoring football clubs in the major leagues of the world, particularly the English Premier…
March 25, 2015
In Asia, Sponsorship investment from the Consumer Packaged Goods (CPG) category grew 33% YoY in 2014 and is again the most active category across many diverse genres of…
February 6, 2015
Specialist music agency Big Sync Music has been appointed by Unilever (ULVR.LN) as the single supplier for its music services across all of its brands worldwide.