December 10, 2015
Malaysia’s reputation as a host of international sports and entertainment events has been dealt another blow as the Women’s World Squash Championships in Kuala Lumpur has been called…
December 2, 2015
Gone are DHL’s days of merely buying television commercial spots to build brand awareness, as the logistics behemoth injects oomph into its sports and entertainment partnerships with clever…
November 20, 2015
Chinese state broadcaster China Central Television (CCTV) took in USD752m at its annual auction of prime time advertising and Sponsorship rights, with the biggest bids coming from the…
November 6, 2015
A triple whammy of an economic slowdown, falling consumer confidence and a weakened currency has battered Indonesia’s advertising industry, with traditional media owners grappling with the stormy predicament,…
November 4, 2015
ASN has revised its forecasts for Sponsorship & Branded Content spend for 2015 after a late surge in investment in Q4.
October 29, 2015
Haier Asia has sealed a partnership deal with One Championship, the largest Mixed Martial Arts (MMA) organisation in Asia.
October 14, 2015
Japanese car manufacturer Nissan Motor Co has sealed an eight-year sponsorship deal with the International Cricket Council (ICC), part of its strategic play to increase its small market…
October 12, 2015
Basketball has proved once again it is the Number 1 sport in China, more so when the national team wins, as millions were enraptured in front of their…
October 9, 2015
It has traditionally been the largest genre of Sponsorship in Asia - and a bank shot for hundreds of brands in Asia - but a few market forces…
September 29, 2015
Fresh from its successful Emmys partnership, L’Oreal has signed a sponsorship deal with the Fashion Design Council of India (FDCI), this time via its Maybelline New York brand.