February 4, 2015
Being an endorsement darling has its perks. Indian cricket star MS Dhoni has brands lining up to be part of his soon-to-be-released biopic, with industry experts forecasting ridiculous…
January 27, 2015
Growth in global ad expenditure will curtail to 5.1% in 2015, according to a recent Warc report.
January 9, 2015
According to a recent global study by Zenith Optimedia, there are 5 simple ways to winning over Millennials - that elusive generation of liberalised, jacked-in twenty/thirty-somethings - and…
January 8, 2015
Australian-based music streaming platform Guvera, which is currently available in 20 nations, has released a behavioural study on users from Singapore, Indonesia, Malaysia, the Philippines and Hong Kong.
November 24, 2014
At a recent event, ASN caught up with two key executives from DBS Bank to ask them about their perspectives on Sponsorship in the region.
November 6, 2014
Global beverage giant Coca-Cola is set to be the Title Sponsor of the inaugural International Premier Tennis League (IPTL) and begin to fight back against Pepsi's recent sponsorship…
August 28, 2014
This week, the new Thai government began enforcing regulations on how alcohol brands can advertise domestically. As a result, overnight, rights holders have lost a valuable category and…
July 25, 2014
The FIFA World Cup in Brazil registered unprecedented television audience numbers, according to media research consultancy Eurodata TV Worldwide.
July 18, 2014
A week has almost passed but we are still recovering from the buzz and drama of the FIFA World Cup. Freakish scorelines on the pitch, topical memes created by…
July 17, 2014
So far this week we've had a good look at some of the ambush marketing in and around the FIFA World Cup - by lifestyle brands such as…