Insights

INSIGHT: ASN and Sponsorium on Global vs Asian Financial Industry Sponsorship

November 21, 2013

Banks and other financial institutions are perennial backers of the global sponsorship scene – especially in sports, arts and CSR activities. A case in point in Asia has…

Branded Content Trends, Indian Style

August 28, 2013

In this exclusive, ASN investigates two of the latest trends taking place in India’s lively branded content industry.

INSIGHT: Tata Motors breaks mould with fully integrated content partnership in India

August 21, 2013

Tata Motors, India’s largest car manufacturer, has shown its India competitors how to do Branded Content well by rolling out a neat integration of its brand and product into…

China courts Taiwanese Tennis Sensation

July 9, 2013

After her historic victory in Wimbledon women’s doubles final, 27-year-old Taiwanese tennis player Hsieh Su-Wei is considering to give up her Taiwanese citizenship to represent China, where she…

Cricket Sponsorship In South Asia Part 3

June 23, 2013

As cricket fans await the highly anticipated ICC Champions Trophy final between England and India, ASN gears up by examining the marketability of M.S. Dhoni and also pick…

China still top global nation but Canada, Russia and UK are closing

May 29, 2013

China remains the world's leading sports nation according to the latest Global Sports Nation Index by sports marketing research company, Sportcal.

Sony latest to feel impact of China / Japan border dispute

October 10, 2012

Japanese consumer electronics giant, Sony Corp is the latest major sponsor to be effected by the growing tension between China and Japan over a border dispute.

Social Media a MUST for sponsorship campaigns: Survey

February 9, 2012

Almost 80% of senior sponsorship executives surveyed in a recent survey agreed that social media is a "must" for all Sponsorship campaigns, but only 25% were of the…

Sponsorship to take largest piece of sport revenue pie by 2015, says PwC

December 12, 2011

Global sports revenue will grow to US$145.3 billion in 2015 at an annual compound rate of 3.7% and global sports sponsorship revenue will grow to $45.3 billion in…

Coke outspends Pepsi by ten to one in Asia

November 30, 2011

Fizzy drink giant, Coca-Cola has spent ten times more than its rival Pepsi on sponsorship and branded content in Asia according to latest findings from the Asia Sponsorship…