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Coca-Cola Finishes Top of Olympic Performance Index
August 24, 2008
Coca-Cola has finished top of the Olympic Performance Index (OP), which measures the marketing performance of brands before, during and after the Games against their competitors.
McDonald's Coca-Cola Adidas Combine for Marketing Push
July 30, 2008
MacDonald's, Coca-Cola and Adidas, this week formally announced the beginning of a joint marketing campaign to be launched in Beijing and throughout China. The three Olympic sponsors will…
Nike's Sponsorship Brings R&D Challenges
July 18, 2008
As a sponsor of 22 Chinese sporting associations, Nike has taken on the biggest design challenge in company history.
Latest from R3 & CSM: Coca-Cola Dominates Olympic Marketing
July 11, 2008
New research recently released by R3 and CSM shows that Coca-Cola and Yili Milk continue to dominate the Olympic marketing arena.
Is Sponsorship the New Censorship?
June 6, 2008
Actress Sharon Stone's recent assertion that the Sichuan earthquake could be "karma" for wrongs in Tibet has triggered a public outcry in China.
NIKE AND ADIDAS BATTLE FOR SUPREMACY IN CHINA
April 8, 2008
Nike and Adidas, desperate to increase market share, are battling fiercely to gain attention in an increasingly cut-throat Chinese market.With the domestic audience for the Beijing Games expected…
SPONSORSHIP IN ASIA SEES 50 PERCENT GROWTH
March 28, 2008
OgilvyAction Sports & Entertainment's General Manager, Ben Heyhoe Flint has unveiled the latest results from sponsorship monitoring database IVCast which shows an unprecedented rise in sponsorship activity in…
EXCITEMENT AND POSITIVE OLYMPIC ATTITUDE CHINA POLL REVEALS
March 11, 2008
The Ogilvy Group in China and Millward Brown ASCR have collaborated to produce a poll on overall excitement in the lead up to the coming Olympics.
PUBLIC DEBATE OVER STADIUM SPONSORSHIP
February 12, 2008
Beijing's main Olympic Stadium, the "Bird's Nest" has become not only a symbol of the Olympics for Chinese people, but also a source of great national pride.
CHINESE SPONSORS SEIZE RASHID STADIUM
February 12, 2008
If you had been watching the football match between China and Iraq last week, one could easily be mistaken in thinking the match was held in Mainland China.
