Coke outspends Pepsi by ten to one in Asia

November 30, 2011

Fizzy drink giant, Coca-Cola has spent ten times more than its rival Pepsi on sponsorship and branded content in Asia according to latest findings from the Asia Sponsorship…

Shanghai World Expo sponsorships "effective"

December 7, 2010

Sponsorship of the recent Shanghai World Expo was "effective" according to new research by media agency Starcom China.

Chelsea confident in stadium sponsorship interest from Asia

November 9, 2010

English Premier League club, Chelsea, says the first naming rights sponsor of its stadium is likely to come from Asia.

Stubbing out 62% of sponsorship in Indonesia

April 13, 2010

Are they or aren't they?! Every day brings a conflicting story that Indonesia is going to toe the WHO line and ban tobacco advertising INCLUDING sponsorship.

More deals, lower value

March 2, 2010

The number of sponsorship deals in 2009 increased 15 % on the previous year, despite the global financial crisis according to the World Sponsorship Monitor Annual Review published…

INTERVIEW: Standard Chartered Explains Asia Focus Behind Liverpool Sponsorship

September 22, 2009

Standard Chartered's much publicised sponsorship of Liverpool FC has brought the bank into the sports marketing spotlight. In a recent release, the bank's senior branding staff told ASN…

GFC Austerity: 70% of Asian sponsors plan to reduce their budget

May 8, 2009

About 70% of all sponsor companies across the Asian region plan to cut their sponsorship budgets as a result of the global financial crisis, according to a new…

Yanjing Beer: Olympic Sponsorship Helps Endure Financial Turmoil

December 4, 2008

National icon, Yanjing Beer has this week announced significant returns on its Beijing Olympic Sponsorship. Increased brand value and resilience were two of the benefits identified as emerging…

Proctor & Gamble Tops CCTV Spending for Fifth Year

November 28, 2008

For the fifth year running, Proctor & Gamble has become the overall highest bidder at the CCTV prime resource auction, spending a total of 515 million RMB, up…

Report: Telcos, new media and Betting the best sponsorship in a downturn

November 22, 2008

Sports that have a global profile and strong support bases in the Middle East, India and Asia are likely to make Sponsorship market share gains through the global…