Insights

ASN Verdict: From the sublime to the ridiculous - Suarez bandwagoning

July 18, 2014

A week has almost passed but we are still recovering from the buzz and drama of the FIFA World Cup. Freakish scorelines on the pitch, topical memes created by…

ASN Verdict: Visa swan dives Into FWC emotions with topical App

July 17, 2014

So far this week we've had a good look at some of the ambush marketing in and around the FIFA World Cup - by lifestyle brands such as…

ASN Verdict: “Havaianas FIFAWC Ambush: great in Americas; lame in Asia”

July 16, 2014

There are not many Brazilian fashion brands as famous worldwide as sandal giant Havaianas. But we didn't know they had an ambush streak in them

ASN Verdict: FIFA World Cup Magic Spray spun off “creative ambush”

July 15, 2014

With the highest proportion of bearded footballers in living memory strutting around in the recent World Cup, things looked bleak for shaving foam brands…until the unlikely intervention from…

HK Golf Association seals apparel partnership in weak market

July 4, 2014

Japanese sportswear company Descente (Hong Kong Descente Trading) has announced a multi-year deal to become an official partner of the Hong Kong Golf Association (HKGA).

BREAKING NEWS: ASN releases ASN Annual Report 2014. Sponsorship grows at 7.3%

July 3, 2014

In 2013, the Asian Sponsorship marketplace grew 7.3% on the back of a large increase in deal volume. But the growth didn’t come from expected quarters… Sport is…

Ranbir Kapoor Leads Celebrity Endorsement Race

June 17, 2014

A closely fought intense battle has been taking place in India’s celebrity endorsement front with some of the country's A-listers vying for consumer mindshare

INTERVIEW: West comes to the East. Insights on Asian Branded Content from a NY-Shanghai content house

May 7, 2014

In ASN‘s continuing efforts to understand the way the industry is evolving, we interviewed a production house that has made the leap from West to East. House Films…

BCG Study Reveals China’s Digital Consumers As Savvy

April 24, 2014

A new study from The Boston Consulting Group (BCG) revealed Chinese digital consumers are more social, do extensive research and expect a seamless brand experience across many different…

Gaming Leads Korea’s Soft Power Exports

April 16, 2014

Exports of computer and mobile games are leading the race in Korea’s global soft power list, according to data from the nation’s finance and creative content divisions.