Insights

ADIDAS AND NIKE HEAD TO HEAD IN KOREA

November 8, 2007

German footwear brand adidas AG is keen to step in and take Nike's sponsorship of the Korean Football Association when the current deal expires at the end of…

ASIAN SPONSORSHIP INDUSTRY'S STELLAR GROWTH

September 14, 2007

The Asian sponsorship market has experienced an increase in the order of 55% according to experts with sponsorship seen as being more subtle that advertising and potentially better…

EXCEPTIONAL ROI FROM BEIQI FOTON MOTOR SPONSORSHIP

May 1, 2007

Chinese truck manufacturer Beiqi Foton Motor has provided ASN with an insight into its sponsorship of the Auman-Aucom Cup National Truck Racing series.