If you had been watching the football match between China and Iraq last week, one could easily be mistaken in thinking the match was held in Mainland China.
Beijing's main Olympic Stadium, the "Bird's Nest" has become not only a symbol of the Olympics for Chinese people, but also a source of great national pride.
German footwear brand adidas AG is keen to step in and take Nike's sponsorship of the Korean Football Association when the current deal expires at the end of…
The Asian sponsorship market has experienced an increase in the order of 55% according to experts with sponsorship seen as being more subtle that advertising and potentially better…
Chinese truck manufacturer Beiqi Foton Motor has provided ASN with an insight into its sponsorship of the Auman-Aucom Cup National Truck Racing series.
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