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Report: Most UK Consumers Find Branded Content Forgettable
April 26, 2017
80% of consumers forget most of the information in branded content after only three days and more than half can't recall a single detail, according to a new…
Toshiba In Trouble: 18 Active Sponsorships at Risk in Asia
April 12, 2017
In recent years, the dominance of Japanese Consumer Electronics' brands has been usurped by their Chinese and Korean counterparts but one Japanese brand is grabbing the headlines for…
Pantene Spend On The Slide; Still Shuns Sport While Competition Diversifies
April 7, 2017
Pantene has made yet another investment into 'Non-sport' sponsorship platforms. The endorsement of a Filipina teen soap star adds to what looks like an unhealthy obsession with an…
Will H&M Spend Big In India’s Sponsorship Market?
April 6, 2017
India is one of the hottest growth markets for Swedish fast fashion company Hennes & Mauritz (H&M), which plans to open stores in smaller towns nationwide.
La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
French Tennis Sponsors TV Star... But The Sport Softened In 2016
March 16, 2017
The French Tennis Federation will plunge into the celebrity endorsement world as it popularises the French Open in China.
Malaysia Airports Backs KL2017
March 15, 2017
Sponsorship for the 29th SEA Games and ASEAN Para Games (KL 2017) has reached 84% of the US$18m target on the back of its latest sponsorship deal.
Report: Western Luxury Brands Slow To Embrace Digital In China
March 9, 2017
Chinese luxury shoppers are the possibly the most tech-savvy consumers in the world.
Badminton Star PV Sindhu's Stock Rises In India’s Sponsorship Market
March 8, 2017
While male cricketers such as M.S. Dhoni and Virat Kohli have been dominating the Indian sponsorship market, however, shuttler PV Sindhu has been rewriting the script for the…
Report: Measure Branded Content on Emotions, not just CTRs
February 24, 2017
Brands should pay greater attention to the emotional response created by their content marketing campaigns, according to a recent study by BBC’s StoryWorks.
