Insights

Puma's Profits Down, How Will It Impact Sponsorship In Asia?

May 15, 2020

Puma has reported a poor first quarter of 2020, with its net profit falling by over…

Study: Football Stars See 82% Rise In Social Media Video Views Due to COVID-19

May 9, 2020

A new report examining the social media influence of footballers during the COVID-19 pandemic has found…

"Now is not the time to run and hide". A POV On The Sponsorship Industry In The COVID Era

May 8, 2020

As events are being cancelled and postponed due to the effects of COVID-19, rights holders and…
Mobile Gaming

Report: Brands Should Review APAC’s Lively Mobile Gaming Scene In Remote COVID Era

April 24, 2020

Gaming is one of the rare winners in an environment where consumers are confined to their…

Puma’s Collab With Kohli Pays Off In India

March 4, 2020

In November 2017, Puma launched its collaboration with One8 - the lifestyle brand owned by Indian…

Brands In India Tipped To Increase Investment In Influencer Marketing

February 29, 2020

Four out of five brands in India expect to boost spending on influencer marketing in 2020,…
NBA China Fallout

NBA Expects Nine-Figure Revenue Loss Due To Fallout In China

February 20, 2020

National Basketball Association (NBA) commissioner Adam Silver says the league expects to lose “hundreds of millions…

Coronavirus Continues to Shred Asian Sponsorship in 2020

February 16, 2020

The novel coronavirus (COVID-19) pandemic is now also a significant Sponsorship killer in the Asian market.…

Parasite Fever Hits Major South Korean Brands

February 16, 2020

Following the landmark Oscars to Bong Joon-Ho’s movie Parasite, several South Korean brands are celebrating the…

PepsiCo Boosts Influencer Marketing Investment

February 8, 2020

PepsiCo is set to increase its spend on influencer marketing as it seeks to connect with…