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"Now is not the time to run and hide". A POV On The Sponsorship Industry In The COVID Era
May 8, 2020
As events are being cancelled and postponed due to the effects of COVID-19, rights holders and…
Report: Brands Should Review APAC’s Lively Mobile Gaming Scene In Remote COVID Era
April 24, 2020
Gaming is one of the rare winners in an environment where consumers are confined to their…
Puma’s Collab With Kohli Pays Off In India
March 4, 2020
In November 2017, Puma launched its collaboration with One8 - the lifestyle brand owned by Indian…
Brands In India Tipped To Increase Investment In Influencer Marketing
February 29, 2020
Four out of five brands in India expect to boost spending on influencer marketing in 2020,…
NBA Expects Nine-Figure Revenue Loss Due To Fallout In China
February 20, 2020
National Basketball Association (NBA) commissioner Adam Silver says the league expects to lose “hundreds of millions…
Coronavirus Continues to Shred Asian Sponsorship in 2020
February 16, 2020
The novel coronavirus (COVID-19) pandemic is now also a significant Sponsorship killer in the Asian market.…
Parasite Fever Hits Major South Korean Brands
February 16, 2020
Following the landmark Oscars to Bong Joon-Ho’s movie Parasite, several South Korean brands are celebrating the…
PepsiCo Boosts Influencer Marketing Investment
February 8, 2020
PepsiCo is set to increase its spend on influencer marketing as it seeks to connect with…
Study: Music Festivals And Gigs Are Great Sponsorship Opportunities For Beauty Brands
February 8, 2020
Music festivals and gigs should be an excellent opportunity for beauty brands to engage consumers in…
How Brands Are Leveraging Idol Fandom In China
February 8, 2020
Fan economy in China has always been very influential, a key reason why brands have pumped…
