Insights

How Did IPL’s Delhi Capitals Score A 50% Rise In Sponsorship Revenues?

April 14, 2021

IPL franchise Delhi Capitals commercial performance for this season has been impressive, seeing a 50% rise…
Li Ning, Western Sports Brands, Xinjiang: Making Sense Of It All

Li Ning, Western Sports Brands, Xinjiang: Making Sense Of It All.

April 7, 2021

Late last month, Chinese sportswear giant Li Ning clinched a global endorsement deal with actor-singer Xiao…

Report: Corporate Polluters Accused Of "Greenwashing" Through Sports Sponsorship

March 26, 2021

A slew of corporate polluters have been accused of pumping millions into sports sponsorship as a…

Study: F1 Is Poised To Hit A Billion Fans and Keeps Younger Fans Glued

March 24, 2021

A recent study from Nielsen Sports has revealed that one billion people will claim interest in…

Chinese A-Listers Dump Western Brand Endorsements Over Xinjiang Rights Abuse Allegations

March 23, 2021

Chinese A-list stars - including singers Eason Chan and Wang Yibo - are ditching their endorsements…

Report: Key Takeaways In APAC Gaming From Limelight Networks

March 20, 2021

Gamers in the Asia-Pacific region spend over 10 hours each week playing games, and over 70%…

Lazada Drills Down From Pan-Asian Endorsements To Hyper-local

March 11, 2021

As e-commerce platform Lazada continues to grow, and thereby localise its presence in Southeast Asia, the…

Unilever’s Cornetto Engage Gen Zs With Indian Web Drama

March 6, 2021

Indian storytelling collective Terribly Tiny Tales (TTT) and GroupM agency Mindshare have released Season 2 of…

Nielsen Forecasts Strong Sports Sponsorship Recovery in China

February 24, 2021

A recent study by Nielsen Sports has forecast that China will account for a third of…

Popular Tencent Game Snags Branded Content Partnership With Peking University

February 19, 2021

In education obsessed China, consumer brands—namely blue-chip ones—are beginning to collaborate on content deals with tertiary…