Insights

Tencent Continues To Be A Dominant Force In Asia’s Esports Industry 

October 18, 2023

The 2023 Asian Games in Hangzhou, which ended early this month, saw yet another mainstream moment…

Roblox Eyes Partnerships In Football

October 12, 2023

Gaming platform Roblox is building partnerships with global football organisations as it seeks to cement a…

ICC Cricket World Cup Scores On The Streaming Sponsorship Front 

October 11, 2023

With the ICC Men’s Cricket World Cup 2023 fever gripping the globe— particularly subcontinent audiences— as…

China’s Luckin Coffee Partners Victoria’s Secret 

October 6, 2023

With an eye on reviving its foothold in the Chinese market, Victoria’s Secret has collaborated with…

VOLLEYBALL IN ASIA

June 18, 2023

“The future of Volleyball is in Asia”, said Volleyball World CEO, Finn Taylor according to ASN’s…

Thailand Sponsorship Market COVID-19 Pandemic Recovery Surpassed Other Southeast Asian Markets

April 21, 2023

With a rate of growth that outstrips any comparable sport, volleyball sponsorship is one to watch. The 2019 spend of US$ 4.2m increased to US$ 7.4m 2022 –…

Horizm Latest Study Reveals Digital Value Of Fans

April 18, 2023

Brands activating posts with sports partners generated over US$85.7m in media value over the last year,…

Saudi Tourism Dropped From 2023 FIFA Women’s World Cup Sponsorship  

March 26, 2023

Visit Saudi has been ditched from the 2023 FIFA Women’s World Cup sponsorship roster after severe…

ASN Insight: The Metaverse The Next Frontier For Asia’s Sponsorship Market? 

December 16, 2022

The impact of the metaverse on GDP in Asia could be between US$0.8 and US$1.4 trillion…

Saudi Arabia Ramps Up On Sports Sponsorships 

November 11, 2022

Despite widescale accusations of sportswashing in the media, Saudi Arabia continues stamping its mark in the…