Insights

Nike Standout With Chinese Esports Icon Deal  

November 10, 2022

With China’s esports industry dominating the market and contributing to almost a third of the world’s…

IPL 2022 Poised To Rake In Record Sponsorship Revenue 

May 2, 2022

The 2022 Indian Premier League (IPL) is set to rake in over US$130m in sponsorship revenue,…

MKTG Frontier Seeks Your Insights On The Future Of The Sponsorship Industry 

May 2, 2022

MKTG Frontier has launched its 2022 Global Frontier survey to gather the latest insights and opinions…

Asia’s Sports Industry Eyes NFTs As A Source Of Revenue

April 12, 2022

Sports teams across Asia are plunging into the NFT (non-fungible token) world, hoping to cash in…

Tata Group Surprises With Rumoured IPL Title Sponsorship Takeover

April 5, 2022

News that Tata Group is poised to replace Vivo as title sponsor for the Indian Premier…

How Electric Auto Manufacturer Polestar Is Using China Arts As Brand Driver

November 25, 2021

In late October, Beijing’s X Museum secured a sponsorship deal with Swedish electric car company Polestar.…

Chinese Dairy Giant Mengniu Cements FIFA World Cup Partnership

November 11, 2021

FIFA has announced a deal that sees Chinese dairy giant Mengniu become an official partner of…

What Emma Raducanu’s Meteoric Ascent Means For Luxury Brands In Asia?

September 27, 2021

Emma Raducanu’s fairytale rise to sporting stardom is poised to make her one of the most…

How Anta Has Raised Its Game By Backing China’s Olympic Campaigns

August 31, 2021

Between 2020 and 2021, Anta’s share prices have risen by a whopping 157%, putting its market…

Study: YouGov BrandIndex Reveals Positive Consumer Attitudes Towards Tokyo 2020 Official Sponsors

August 31, 2021

Despite the COVID-19 pandemic-related restrictions of Summer Olympics in Tokyo, the sponsors of the Games gained…