Industry

Tata Tiscon Continues Backing Its Short Film Series To Celebrate Engineering

September 18, 2020

India’s leading steel rebar maker Tata Tiscon and its creative partner Wunderman Thompson (Kolkata) have launched…

Anti-China Sponsor Sentiment Spreads To Australia: Huawei Forced to End Longest Partnership

September 3, 2020

Chinese telco Huawei announced earlier this week that it is ending its oldest major sporting sponsorship deal.…

South Korean Stadiums Return To Empty Stands As COVID-19 Surges

August 20, 2020

Less than a month after welcoming fans back to stadiums, professional sports teams in Seoul and…

Politics Kills Yet Another Chinese Sponsorship. EPL (not IPL) this time

August 20, 2020

Premier League’s Southampton are reportedly searching for a new main sponsor amid growing uncertainty over their…

IPL Seeks New Title Sponsor As Vivo is Given Out, Amid Anti-China Sentiment

August 5, 2020

Despite the BCCI's recent proclamations that all is well with their main partner Vivo, the incumbent…

Suning Owned Inter Milan Continues Social Media Rise In China

August 5, 2020

Serie A giants Inter Milan have seen their social media following in China rise to six…
Suzuki Cup 2020 cancels

COVID-19 Postpones 2020 Suzuki Cup Until Next Year

July 31, 2020

The 2020 Asean Football Federation Suzuki Cup national team football competition has been postponed until next…

Twitch Grows Its European Football Content With A Slew Of Club Partnerships

July 30, 2020

Amazon-owned streaming service Twitch is growing its clout in traditional sports with a new deal to…

UAE Poised To Host This Season’s Disrupted Indian Premier League

July 30, 2020

This season’s Indian Premier League (IPL) cricket competition will take place in the United Arab Emirates…
chinese smartphone increase marketing india

Chinese Sponsor Backlash Short-lived in India: Smartphone Brands To Reboot Marketing Spend

July 24, 2020

Chinese smartphone and electronics brands such as Xiaomi, Vivo, Haier, Oppo and OnePlus are set to…