Industry

China Continues Sport Events Suspension, World Taekwondo Reschedules 2021 World Championships

April 2, 2020

China’s General Administration of Sport (GAS) have issued a statement recently claiming sporting events that draw…
Sponsorship in Asia in rude health

Japanese Government Keen On Growing Esports Industry

March 31, 2020

The Japanese government is set to team up with game companies and legal experts to formulate…

Visa Continues Backing Olympians After Tokyo 2020 Delay

March 31, 2020

Visa will continue to back its global roster of Olympic and Paralympic athletes into 2021 after…
Tokyo 2020 Postpones

Tokyo 2020 Postponed Following International Pressure: Sponsors React

March 28, 2020

With COVID-19 spreading chaos across the world, the International Olympic Committee (IOC) has finally bowed to…
Pasona FIG

Report: Asia-Pacific Sports Media Revenue Braces For US$2b Hit

March 27, 2020

Sports media revenues in Asia-Pacific has to brace itself for a US$2b hit this year as…
Tencent Vice

Tencent Gaming Unit’s Revenue Poised To Soften COVID-19 Blow On The Company’s Bottom Line

March 26, 2020

As the world struggles with the economic impact of the COVID-19 pandemic, Tencent is optimistic the…

La Liga Takes The Esports Route As The World Grapples With COVID-19

March 25, 2020

Over a million viewers watched La Liga’s charity FIFA 20 Challenge esports tournament held over the…

PepsiCo Banks On TikTok In Asia-Pacific's Marketing Arsenal

March 20, 2020

Following a partnership with adtech platform The Trade Desk, PepsiCo is poised to launch campaigns across…

Puma Tackles Southeast Asia With Virtual Influencer

March 19, 2020

Tackling the Southeast Asian market can be a challenge with language disparities, Puma has decided to…
CSK 2018 IPL

IPL Braces For US$600m+ Revenue Loss If Cancelled

March 18, 2020

The Indian Premier League (IPL) could be facing a loss of over US$600m of revenues if…