Industry

Tiger Woods Ends Nike Sponsorship 

January 10, 2024

Legendary golfer Tiger Woods has shocked the sporting fraternity by ending his long-term partnership with Nike.…

CFA’s Club Naming Rights Sponsorship U-Turn To Stabilise Finances 

January 9, 2024

Football clubs in China will be allowed to use the names of commercial sponsors in their…

Rahul Dravid Secures Top Spot In Celebrity Endorsement List In ICC CWC' 2023: TAM

December 13, 2023

According to the latest TAM Sports report, Indian Men’s National Team coach Rahul Dravid, leads both…

Sponsorship in Asia - Market Analysis 2023

December 8, 2023

ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…

Tennis Premier League (TPL) Pushes App To Boost The Sport’s Sponsorship Ecosystem In India  

November 24, 2023

Tennis Premier League (TPL) has launched its mobile app to boost the sport’s sponsorship ecosystem for…

China National Sports Group (CNSG) and Singapore Investment Firm White Group Collaborate To Develop Sporting IPs 

November 17, 2023

China National Sports Group (CNSG) and Singapore based investment firm White Group have recently inked a…

Study: ICC ODI World Cup 2023 Witnesses 28% Rise In Ad Volumes 

November 9, 2023

The ICC ODI World Cup 2023 registered an indexed growth of 28% from the first 15…

FOOTBALL SPONSORSHIP IN ASIA

November 3, 2023

Football dominates sport sponsorship investment in Asia, accounting for almost 31% of all sport sponsorship sold…

Six Tips For Successful Sport Sponsorship

October 26, 2023

According to a recent WARC article, the rising expectations of sport sponsorship deals have pushed marketers…

Tencent Continues To Be A Dominant Force In Asia’s Esports Industry 

October 18, 2023

The 2023 Asian Games in Hangzhou, which ended early this month, saw yet another mainstream moment…