Industry

China 2023 AFC Asia Cup

China Likely To Host 2023 AFC Asian Cup

May 16, 2019

China has been all but confirmed as the hosts for the 2023 AFC Asian Cup football tournament after its only bidding rival, South Korea, withdrew from the bidding…
Netflix Youku I Hear You

Netflix Beefs Up Chinese Content With Another Youku Deal

May 15, 2019

Netflix has inked an exclusive content licensing deal with Alibaba’s video platform Youku as it seeks to expand its Chinese content offerings.
FIFA VAR Sponsorship

FIFA Considers Sponsorship For VAR Breaks

May 9, 2019

FIFA is exploring the yet-to-be-tapped sponsorship potential afforded by the ‘Video Assistant Referee’ (VAR) tech by selling lucrative rights of up to US$130m for the unscripted match breaks.
SGAG Nubbad

Comedy Channel Adapting To Brands Needs for Longer-Form Content

May 9, 2019

Singapore-based humour platform SGAG has revamped its YouTube channel to focus on long-form branded video content and has also launched a new live game show app.
Spotify Voice

Spotify Ties Up With Unilever On Voice-Led Branded Campaigns

May 7, 2019

Spotify has begun testing voice-enabled audio ads for one of its own podcasts as well as a branded playlist from FMCG giant Unilever.
ONE Studios Film

Asia’s Leading MMA Player ONE Dives Into The Film World

May 1, 2019

Taking a leaf from global sports entertainment giant WWE, ONE Championship (ONE) has launched a TV and film production division called ONE Studios.
Wanda Chinese Football

Dalian Wanda Poised To Invest A Whopping US$297m In Chinese Football

May 1, 2019

After a forced exit from its European football positions, Dalian Wanda Group is poised to invest a whopping US$297m to boost the Chinese football industry.
Douyu US IPO

China’s Largest Live Streaming Gaming Platform Douyu Files IPO

April 23, 2019

Douyu, China’s answer to Twitch, filed its initial public offering (IPO) in the US, with plans to raise up to US$500m to expand its gaming platform.
French Football

French Football Pitches India For Corporate Investment

April 9, 2019

France has opened the gateway for Indian corporations to invest in the defending world champion’s football clubs.
sponsorship asia 2018 growth

Asian Sponsorship Market Rebounds in 2018 With 13% Growth

April 2, 2019

After two consecutive years of stagnation, ASN has established that the Asian Sponsorship market rebounded in 2018 with a 13% growth as several large platforms came on cycle…